Onboarding
Start!
Interactive guide to the world’s largest marketplace!
Continue!
Do you already have one AliExpress LOCAL Seller Account?
yes
No
First Steps
- Click on Store
- Click on Store Settings
- Click the pencil icon to change the store name
- Click the image to upload your store logo
- Add your full shipping and return address
- Apply for your brands
CONTINUE
Do you sell copyrighted brands?
yes
no
How to Apply for a Brand on AliExpress
Brand Application
Explanatory content about the process of applying for a brand
Required documentation to register a brand: Brand authorization letter or purchase invoice. Invoice criteria: At least 20 units No more than 6 months old.
If you already applied for the brands, continue here
Special Category
Hello Seller, some product categories on AliExpress require documentation to be enabled on your seller account.
Documentation: - Business License- Health Surveillance Certificate - 5 Product Label Photos (must be 5 different products)
- Supplements
- Food and Beverages
- Protective Masks
- Perfume
- Contact Lenses
- Orthodontic Devices
- Health Monitors
- Thermometers
- Contraceptives
- Condoms
- Pregnancy Tests
Special category
Explanatory video on how to apply for a special category on your seller account.
If you already requested access to your Special Category, continue here
Account
AliPay Account
Vídeo explicativo de como configurar sua conta AliPay corretamente.
You will receive the money in your AliPay seller account. The payment transfer happens 7 days after the order receipt. It’s necessary to have your AliPay account configured inside AliExpress Seller Center.
If you already configured your AliPay account, continue here
Logistics
We have a complete interactive guide for logistics. You may access it here:
Continue here!
Product Upload
There are two ways to publish your products on AliExpress.
Via Integration (ISVs)
Manual Upload inside Seller Center
Continue here!
Integrations (ISVs and ERPs):
Continue aqui
For opening a support ticket for our customer service team, click here >
FAQ
AliExpress Onboarding English version
Rodrigo Ishihara
Created on October 24, 2025
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Transcript
Onboarding
Start!
Interactive guide to the world’s largest marketplace!
Continue!
Do you already have one AliExpress LOCAL Seller Account?
yes
No
First Steps
CONTINUE
Do you sell copyrighted brands?
yes
no
How to Apply for a Brand on AliExpress
Brand Application
Explanatory content about the process of applying for a brand
Required documentation to register a brand: Brand authorization letter or purchase invoice. Invoice criteria: At least 20 units No more than 6 months old.
If you already applied for the brands, continue here
Special Category
Hello Seller, some product categories on AliExpress require documentation to be enabled on your seller account.
Documentation: - Business License- Health Surveillance Certificate - 5 Product Label Photos (must be 5 different products)
Special category
Explanatory video on how to apply for a special category on your seller account.
If you already requested access to your Special Category, continue here
Account
AliPay Account
Vídeo explicativo de como configurar sua conta AliPay corretamente.
You will receive the money in your AliPay seller account. The payment transfer happens 7 days after the order receipt. It’s necessary to have your AliPay account configured inside AliExpress Seller Center.
If you already configured your AliPay account, continue here
Logistics
We have a complete interactive guide for logistics. You may access it here:
Continue here!
Product Upload
There are two ways to publish your products on AliExpress.
Via Integration (ISVs)
Manual Upload inside Seller Center
Continue here!
Integrations (ISVs and ERPs):
Continue aqui
For opening a support ticket for our customer service team, click here >
FAQ