HB Reavis case study

Challenge

Solution

Results

Summary

Case study

Driving Sales through Content Marketing

Awards

Challenge

Solution

Results

Challenge

Summary

The challenge

International real estate developer and smart office technology provider HB Reavis was hit harder than most by the Covid pandemic, since rents dropped and occupiers moved out overnight. Uncertainty about what a return to office might look like negatively impacted them further, as c-suite audiences in HB Reavis’ target markets were too unsure about the future to invest in it.

Solution

Results

Solution

Summary

Challenge

The solution

Isoline saw an opportunity to answer that question by challenging the assumption that remote working would become the norm. We worked with HB Reavis to conduct a series of market surveys of employers and employees on what they wanted from the future of work. We then layered in four ‘megatrends’ tipped to drive business productivity and employee wellbeing in a post-pandemic world, creating a fully comprehensive report on the topic.

Results

Results

Summary

Challenge

Solution

Converting visits into sales

The HB Reavis ‘Future of Work’ report hit the market at an ideal time and received a strong response. Supported by a digital campaign, it generated 500 qualified leads during the four-week active promotion period, and has been pulling leads organically as well as winning enterprise-level business since.

leads

1000

C-suite social media impressions

3.6

million

ROI

1:7