Ratan MatharasiLuke Liu Vaibhav Kolli
Election Timeline
Turning Belief into Action:
Oct 2025Nov 2025
Research & Build
Suryatej Chamarthi
. Registration & AEVL Education
Dec 2025May 2026
Arizona 2026 Campaign Strategy
About me
Primary Early Vote Push
Jun 2026 Jul 2026
Ladd Rex - Arizona native running for senate of Arizona, retired army veteran in over 3 tours Key policy positions: Immigration Global trade Taxes Poverty Party affiliation: Democrat Previous political experience: County Judge and State Rep (Foreign Policy Committee)
General Overview
Aug 2026 Sep 2026
Primary Election Day
- Our campaign strategies for Arizona’s U.S. Senate and U.S. House races are based on the state’s real voter behavior patterns. Arizona is a competitive swing state with mixed partisan trends as it had a Republican lean in 2024 but Democratic gains in 2020. This variation means campaigns must adapt to changing voter motivations.
General Early Vote Push
Oct 2026Nov 2026
+ info
General Election Day
Dec 2026Jan 2027
+ info
Next
Key connections and Campaign Strategy
Data Points
Low youth turnout (ages 18–29):
Only ~31% of eligible voters in this group consistently vote. Campaigns focus on campus outreach, social media engagement, and early voting education.
Age Group Trends:
In 2016, voters aged 18–29 made up 31% of eligible voters but had the lowest turnout.
Voting Law Change:
SB 1485 (2021) shifted the Permanent Early Voting List (PEVL) to the Active Early Voting List (AEVL) requiring voters to confirm participation, likely lowering turnout for minorities and young voters.
Hispanic & Native American communities:
Historically underrepresented due to structural barriers like long travel times and mail-in voting confusion. We emphasize bilingual messaging, community partnerships, and voter education.
Older voters (60+):
Reliable and retrospective voters—focus on Medicare, Social Security, and veteran issues.
Education Levels:
Higher education correlates with higher turnout; campaign messages promote education affordability and access.
Application of Data
We use the data and statistics to - Allocate ad budgets toward swing urban districts. - Target university towns for registration drives. - Tailor bilingual mailers for Hispanic and Native American precincts.
Geography:
Urban areas lean Democrat; rural areas lean Republican — shaping ad placement and event locations.
Voting Behavior Models in Action
Application of Voting Behavior Models
. Prospective voting
General Overview
Voter decisions aren’t random, they follow predictable patterns that reveal why people vote the way they do. In Arizona, these patterns show the state’s diversity which includes young, tech-savvy students; working-class families; Native and Hispanic communities; and retired veterans. Each group responds to different motivations. Some look toward the future and change while others look back at leadership they trust. By understanding these patterns, our campaign can make targeted strategies that don’t just speak at voters, but speak to them. For example, younger people in Arizona often vote based on how candidates plan to shape the next decade of jobs and education, while older voters weigh proven records of service. Communities that feel underrepresented often respond when they see policies that reflect their lived experiences. These frameworks help guide everything from how we frame policies in speeches, to what messages appear on social media. They ensure our campaigns are rooted in understanding human behavior, not just political messaging.
Retrospective Voting
Group Benefit Model
Rational Choice Model
Next
Consideration of Structural & Demographic Factors Affecting Turnout
Turnout Solutions:
Structural Barriers
- Young Voters: Partner with colleges for registration drives; TikTok and Instagram “how to vote” reels.
- Older Voters: Transportation programs and mail reminders about AEVL participation.
- Minority Voters: Bilingual flyers, community voting days, and voter education booths.
- AEVL confusion: voters must stay “active” to keep receiving early ballots; missed notices -> no ballot by mail.
- Mail & address issues: rural/tribal P.O. boxes, limited home delivery, and dorm moves cause mismatches or late mail.
- Distance & transit: long drives to vote centers; limited public transportation in rural counties.
- ID & precinct clarity: student/tribal IDs, name/address changes, and precinct reassignment confuse first time and mobile voters.
- Language access: Spanish, Navajo, O’odham, Hopi needs; limited translated instructions at events.
- Time & lines: hourly workers, caregivers, and seniors deterred by wait times.
- Digital gap & misinformation: less access to reliable technology in rural areas; rumors can discourage participation.
“Voting shouldn’t depend on geography, language, or age — every Arizonan deserves a voice.”
Next
Finance Considerations
Modern Approach to Fundraising
Utilizing Modern Elements
- Adheres to FEC regulations
- Considers Citizens United (2010) which acknowledges that Super PACs may independently support or oppose campaigns, which requires transparency in messaging.
Tiktok and Instagram
Engage 18–29 voters with short clips.
Senate race goal: $25 million, House race: $5 million.
Early focus on grassroots donors through social media.
FAcebook and Youtube
Policy explainers and channels for middle-aged audiences.
Later stages attract PACs, party committees, and high-value donors.
Linkedin
Professional credibility for older, civic-minded voters.
General Early-Vote Push
Scale what worked, refine what didn’t
We apply primary learnings to the general: tighten targeting, clarify issues that matter most to Arizona voters, and coordinate timing with partners while respecting independent-expenditure boundaries.
- Refined audience/precinct priorities
- Clear issue explainers (jobs, costs, safety, governance)
- Transparent fundraising updates & donor journeys
- Ballot-cure workflows ready before ballots drop
- KPIs: early requests, return rates, cost per action
General Election Day
All systems go
The final push focuses on turnout, accurate information, and fast problem-solving. The war room tracks precinct progress, supports voters, and closes strong with cure efforts where allowed.
- Morning surge + last-chance reminders
- Rides-to-polls and multilingual support lines
- Rumor/misinformation rebuttals with pre-approved facts
- Real-time turnout tracking & field redeploys
- Post-close ballot-cure chase and thank-you ops
Primary Early-Vote Push
From awareness to action
As early voting opens, we shift to logistics: where to vote early, how to return ballots, and how to track them. Content is short, visual, and repeated on a predictable cadence.
- Weekly reminder cadence (open/return/track)
- Short “how-to” clips and graphics
- Opt-in text/email nudges with clear next steps
- Volunteer training & field scripts for early voting
- Dashboard: requests, returns, completion rate
Write a great headline
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched in the memory of your audience and even embed external content that will surprise them: videos, photos, audios... Whatever you want!
Definition & Application
Definition: Judging candidates by their past record or performance.How we apply it in Arizona:Appeals to older voters and veterans who value proven reliability and service experience.
Registration & AEVL Education
Make voting info simple and accessible
Arizona’s AEVL (Active Early Voting List) can confuse occasional voters. We publish clear, plain-language explainers and partner with community orgs to spread accurate information—focusing on access, not partisanship.
- “How voting works in AZ” one-pager (plain language)
- AEVL status-check explainer & FAQ
- Nonpartisan info hotline and office hours
- Accessibility planning (transport, ADA info, assistance)
- Track: registrations, info-pack downloads, AEVL confirmations
Definition & Application
Definition:Supporting candidates who uplift one’s community identity.How We Apply It in Arizona: Shapes our outreach to Hispanic and Native American voters with bilingual messaging and equal opportunity policies.
Definition & Application
Definition: Choosing based on future promises and potential policies. How We Apply It in Arizona: Used to engage young and first-time voters through forward-looking ideas like college affordability and clean energy jobs.
Definition & Application
Definition:Voting based on personal or economic self-interest. How we apply it in Arizona:Targets middle-income voters who prioritize stable taxes, job growth, and a balanced budget.
Research & Build
Map the landscape, set the plan
We start by turning Arizona election data into clear priorities. That means identifying swing precincts, testing messages, and standing up compliant fundraising and comms. The goal is a repeatable playbook before any ballots go out.
- Precinct heatmap of past turnout & margins
- Message testing across channels (short video, radio, print)
- Fundraising runway & FEC compliance checklist
- War-room SOP: monitoring, escalation, fact-checks
- Success metrics defined (reach, persuasion proxies, opt-ins)
Campaign Plan
Our campaign strategies for Arizona’s U.S. Senate and U.S. House races are grounded in the state’s real voter behavior patterns. Arizona is a competitive swing state with mixed partisan trends a Republican lean in 2024 but Democratic gains in 2020. This fluctuation means campaigns must adapt to changing voter motivations. Key Connections: Low youth turnout (ages 18–29): Only ~31% of eligible voters in this group consistently vote. Campaigns focus on campus outreach, social media engagement, and early voting education. Hispanic & Native American communities: Historically underrepresented due to structural barriers like long travel times and mail-in voting confusion. We emphasize bilingual messaging, community partnerships, and voter education. Older voters (60+): Reliable and retrospective voters—focus on Medicare, Social Security, and veteran issues.
Primary Election Day
Execute the plan, remove friction
Election Day is about last-mile logistics. We run morning–midday–evening reminders, support voters with accurate info, and maintain rapid-response for issues on the ground.
- Morning/noon/5pm GOTV touchpoints
- Real-time poll updates & issue triage
- Transportation and accessibility support
- Legal/compliance hotline and documentation
- Post-close debrief to capture lessons
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Suryatej Chamarthi
Created on October 22, 2025
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Transcript
Ratan MatharasiLuke Liu Vaibhav Kolli
Election Timeline
Turning Belief into Action:
Oct 2025Nov 2025
Research & Build
Suryatej Chamarthi
. Registration & AEVL Education
Dec 2025May 2026
Arizona 2026 Campaign Strategy
About me
Primary Early Vote Push
Jun 2026 Jul 2026
Ladd Rex - Arizona native running for senate of Arizona, retired army veteran in over 3 tours Key policy positions: Immigration Global trade Taxes Poverty Party affiliation: Democrat Previous political experience: County Judge and State Rep (Foreign Policy Committee)
General Overview
Aug 2026 Sep 2026
Primary Election Day
General Early Vote Push
Oct 2026Nov 2026
+ info
General Election Day
Dec 2026Jan 2027
+ info
Next
Key connections and Campaign Strategy
Data Points
Low youth turnout (ages 18–29):
Only ~31% of eligible voters in this group consistently vote. Campaigns focus on campus outreach, social media engagement, and early voting education.
Age Group Trends:
In 2016, voters aged 18–29 made up 31% of eligible voters but had the lowest turnout.
Voting Law Change:
SB 1485 (2021) shifted the Permanent Early Voting List (PEVL) to the Active Early Voting List (AEVL) requiring voters to confirm participation, likely lowering turnout for minorities and young voters.
Hispanic & Native American communities:
Historically underrepresented due to structural barriers like long travel times and mail-in voting confusion. We emphasize bilingual messaging, community partnerships, and voter education.
Older voters (60+):
Reliable and retrospective voters—focus on Medicare, Social Security, and veteran issues.
Education Levels:
Higher education correlates with higher turnout; campaign messages promote education affordability and access.
Application of Data
We use the data and statistics to - Allocate ad budgets toward swing urban districts. - Target university towns for registration drives. - Tailor bilingual mailers for Hispanic and Native American precincts.
Geography:
Urban areas lean Democrat; rural areas lean Republican — shaping ad placement and event locations.
Voting Behavior Models in Action
Application of Voting Behavior Models
. Prospective voting
General Overview
Voter decisions aren’t random, they follow predictable patterns that reveal why people vote the way they do. In Arizona, these patterns show the state’s diversity which includes young, tech-savvy students; working-class families; Native and Hispanic communities; and retired veterans. Each group responds to different motivations. Some look toward the future and change while others look back at leadership they trust. By understanding these patterns, our campaign can make targeted strategies that don’t just speak at voters, but speak to them. For example, younger people in Arizona often vote based on how candidates plan to shape the next decade of jobs and education, while older voters weigh proven records of service. Communities that feel underrepresented often respond when they see policies that reflect their lived experiences. These frameworks help guide everything from how we frame policies in speeches, to what messages appear on social media. They ensure our campaigns are rooted in understanding human behavior, not just political messaging.
Retrospective Voting
Group Benefit Model
Rational Choice Model
Next
Consideration of Structural & Demographic Factors Affecting Turnout
Turnout Solutions:
Structural Barriers
“Voting shouldn’t depend on geography, language, or age — every Arizonan deserves a voice.”
Next
Finance Considerations
Modern Approach to Fundraising
Utilizing Modern Elements
Tiktok and Instagram
Engage 18–29 voters with short clips.
Senate race goal: $25 million, House race: $5 million.
Early focus on grassroots donors through social media.
FAcebook and Youtube
Policy explainers and channels for middle-aged audiences.
Later stages attract PACs, party committees, and high-value donors.
Linkedin
Professional credibility for older, civic-minded voters.
General Early-Vote Push
Scale what worked, refine what didn’t
We apply primary learnings to the general: tighten targeting, clarify issues that matter most to Arizona voters, and coordinate timing with partners while respecting independent-expenditure boundaries.
General Election Day
All systems go
The final push focuses on turnout, accurate information, and fast problem-solving. The war room tracks precinct progress, supports voters, and closes strong with cure efforts where allowed.
Primary Early-Vote Push
From awareness to action
As early voting opens, we shift to logistics: where to vote early, how to return ballots, and how to track them. Content is short, visual, and repeated on a predictable cadence.
Write a great headline
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched in the memory of your audience and even embed external content that will surprise them: videos, photos, audios... Whatever you want!
Definition & Application
Definition: Judging candidates by their past record or performance.How we apply it in Arizona:Appeals to older voters and veterans who value proven reliability and service experience.
Registration & AEVL Education
Make voting info simple and accessible
Arizona’s AEVL (Active Early Voting List) can confuse occasional voters. We publish clear, plain-language explainers and partner with community orgs to spread accurate information—focusing on access, not partisanship.
Definition & Application
Definition:Supporting candidates who uplift one’s community identity.How We Apply It in Arizona: Shapes our outreach to Hispanic and Native American voters with bilingual messaging and equal opportunity policies.
Definition & Application
Definition: Choosing based on future promises and potential policies. How We Apply It in Arizona: Used to engage young and first-time voters through forward-looking ideas like college affordability and clean energy jobs.
Definition & Application
Definition:Voting based on personal or economic self-interest. How we apply it in Arizona:Targets middle-income voters who prioritize stable taxes, job growth, and a balanced budget.
Research & Build
Map the landscape, set the plan
We start by turning Arizona election data into clear priorities. That means identifying swing precincts, testing messages, and standing up compliant fundraising and comms. The goal is a repeatable playbook before any ballots go out.
Campaign Plan
Our campaign strategies for Arizona’s U.S. Senate and U.S. House races are grounded in the state’s real voter behavior patterns. Arizona is a competitive swing state with mixed partisan trends a Republican lean in 2024 but Democratic gains in 2020. This fluctuation means campaigns must adapt to changing voter motivations. Key Connections: Low youth turnout (ages 18–29): Only ~31% of eligible voters in this group consistently vote. Campaigns focus on campus outreach, social media engagement, and early voting education. Hispanic & Native American communities: Historically underrepresented due to structural barriers like long travel times and mail-in voting confusion. We emphasize bilingual messaging, community partnerships, and voter education. Older voters (60+): Reliable and retrospective voters—focus on Medicare, Social Security, and veteran issues.
Primary Election Day
Execute the plan, remove friction
Election Day is about last-mile logistics. We run morning–midday–evening reminders, support voters with accurate info, and maintain rapid-response for issues on the ground.
Have you got any idea?
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts
Have you got any idea?
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts
Have you got any idea?
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts
Have you got any idea?
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts
Have you got any idea?
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts
Have you got any idea?
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts