EUROPE TRAINERS
Click on the names to see the details
Uwe Stuers
Stephane Bonnard
Silvia Tedoldi
José Daniel De Pedro Iñigo
Dino Jurisa
Paul Ryder
Ovidiu Panaite
Baptiste Comte
Brian Porteus
Francisco Gonzáles Cruz
Juergen Panhans
Sheila Palma
Alain Blondeel
Joel Bucher
Richard Kirk
Txema Perez-Fresno
Marc Pelletier
Roberto Gutierrez Alvarez
Nouredinne Maaroufi
Uwe Stuers
Lucile Arsac
Florian Lebard
Raphaël Rivier
Arnaud Michel
Kevin Molines
Aymeric Carbonnel
Jean-Luc Salmin
Emanuel Mihoc
Alain Blondeel
Trainer in Benelux
"I have been working at Michelin since 2001. Within the two-wheel department, I was responsible for the Flanders region as an Account Manager. After that, I have been in charge of internal 2-wheel training, motorcycle competitions in the Benelux, the launch of the MBP 2-wheel commercial platform, and worked as a Senior Account Manager 2-wheel for the Belux region. Since January 2022, I am a commercial and technical trainer, both internally and externally, for all product lines, in the Benelux zone."
Uwe Stuers
Trainer in Germany
Commercial Field Trainer "blabla"
Silvia Tedoldi
B2B Trainer (Truck, GC, AG)
Since 2022, I have been working as a B2B Trainer at Michelin, specializing in the Truck, GC, and Agricultural segments. My journey with Michelin began in 2002, and over the years I have gained extensive experience in customer care, sales support, data analysis, and pricing.Beyond my professional life, I am a passionate runner and ultra-runner. Just like in running, I bring legs, heart, and mind to everything I do at work—driven by endurance, passion, and strategic thinking.
Juergen Panhans
Trainer in Germany
Specialised on PKW, 2Rad, AGRO "blabla"
Txema Perez-Fresno
Consulting leader client and management training client
I joined Michelin in 1988 in the financial area of Madrid.In the year 2001 I incorporated CFAM to lead the economic consulting area. In 2015 I worked as a Credit Manager and in 2018 I joined CFAM where I lead the client consulting area and participates in client management training.
Roberto Gutierrez Alvarez
Trainer in Spain
"blabla"
Lucile Arsac
TC Sales Trainer
After 10 years of experience in sales, I joined the Michelin group in 2016 and spent 6 years in the Industrial Vehicles sales department: Account Development Manager for Truck Tires in Angers, in the Maine-et-Loire region, then at the Industrial Sales Office.Since May 2022, I have been working at CEFM as a Sales Trainer for both clients and future sales representatives.
Sheila Palma
B2C Marketing&Sales Trainer
I started my journey at Michelin in 2014 in the L&D Team, focusing on behavioral skills.
In 2022, I began working as a B2C Account Manager, and this year I’ve combined my experience in training and sales to take on the role of B2C Trainer for M&S.
Nouredinne Maaroufi
B2B Commercial and Technical Trainer
I joined Michelin in 2011 as a Cooking Quality Technician at the Puy en Velay factory. In 2014, I moved to the Tourism|Van Methods Group as a Cooking Law Developer in Clermont-Ferrand. After that, in early 2020, I became a Civil Engineering and Handling Account Development Manager for the Southwest region. Since early 2024, I have been working as a B2B (Civil Engineering) / B2C (Tourism) Commercial and Technical Trainer.
Francisco Gonzáles Cruz
Trainer in Spain
Specialised on "blabla"
Kevin Molines
B2B Sales and Technical Trainer
I joined the Michelin group in 2013 as a Truck and Civil Engineering Sales Representative in Clermont-Ferrand. In 2018, I moved to the Rhône-Alpes region to take on the role of Civil Engineering / Handling Account Development Manager. Since March 2022, I have been working at CEFM as a Sales and Technical Trainer for Civil Engineering and Truck Tires.
Florian Lebard
B2C Sales Trainer
I joined the Michelin group in 2016 in the Operational Marketing team for 2-Wheel products as an apprentice for one year. I then moved to the Service Center as a Sales Representative for Tourism, Van, and 4x4 tires. I transitioned in 2020 to a role working closely with clients as TC4 Account Development Manager for the Drôme/Ardèche region for four and a half years. I joined the CEFM team in January 2025 as an internal trainer for future Michelin B2C sales representatives and as a sales trainer for our B2C reseller clients.
Ovidiu Panaite
M&S Trainer ECA
I joined Michelin in 2010 as Account Manager PL responsible for East Romania ( 7 counties) part of ROBA Zone. In 2014, I joined the AGRO Department responsible for Romania Bulgaria (1 year) and Serbia (1 year) as part of EUC. From 2017 I have been Marketing & Sales Trainer in the multi business line. I was part of different programs: DCT creation for all zones in Europe, Administrator of the 360 eLearning Platform, ITAM program creation for new commers and Internal product training of the Bucharest office – different departments.
Joel Bucher
Trainer in Germany
Specialised on LKW "blabla"
Emanuel Mihoc
Truck Sales Trainer
I joined Michelin in20 18, I first worked in a team of inside sales representatives for the Tourism, 4x4, and Van business line before moving to B2B as an Account Development Manager for Transport in the Île-de-France region. Building on these two experiences, I joined the training center in 2024 as a B2B sales and technical trainer.
Aymeric Carbonnel
Tourism and 4x4 TC Trainer.
With Michelin since 2018. I have 4 years of experience as an account manager in Nantes and Vendée. Since October 2022, I have joined the CEFM team as an internal trainer for future Michelin B2C sales representatives and as a sales trainer for our B2C reseller clients.
Jean-Luc Salmin
Technical Trainer for Trucks
Employed at Michelin since 1990, I began my career as a technician in controlled rolling stations for the development of passenger car tires. After that, I spent more than 10 years working on truck tires, before joining the training team for tire technology and vehicle geometry. Later, I moved to the back office in marketing management and supply chain, then joined Customer Service as a sales and logistics assistant. Since September 2024, I am a technical and sales trainer for trucks.
Stephane Bonnard
Trainer in UKI
"blabla"
Brian Porteus
Trainer in UKI
"blabla"
Raphaël Rivier
Technical Trainer for Trucks.
I joined the Michelin group in 2016 as a B2B sales representative in Clermont-Ferrand. In 2020, I started working closely with our reseller and end-user clients as B2B Account Development Manager in Lyon. Since March 2024, I have been part of the CEFM team as a B2B technical trainer.
Baptiste Comte
B2B Sales Trainer
I joined the Michelin group in 2014 as a Heavy Truck Account Development Manager. I held this position for 3 years in the northeast of France, in Nancy, then for 5 years in the Alps region near Grenoble. In September 2022, I joined the Michelin training center in Clermont-Ferrand as a B2B Commercial and Technical Trainer.
Marc Pelletier
Technical Trainer
I have been with the Michelin group for 30 years, starting with 5 years as an agricultural sales representative for Kléber. I then became a tire test analyst for agricultural tires in Europe for 10 years. In Central Europe, as a technical after-sales service manager for agricultural products, I trained local teams and supported key clients. In West Africa, I managed the technical support and sales of civil engineering tires across 5 countries. Since July 2017, I have been a customer technical and commercial trainer for TC, 2-wheel, agricultural products, and TC & truck alignment.
Richard Kirk
B2B and Soft Skills Trainer
I have held the role of Training Instructor since January 2020 having previously had a variety of different roles in Sales, Marketing, Customer Service and CRM within Michelin since I joined in September 2000. I am predominantly B2B and Soft Skills focused where I can bring a broad range of experiences to help to support and develop people through training and coaching.
Arnaud Michel
Agricultural Technical and Sales Trainer.
After about ten years of experience in the construction sector, I joined the group in 2019 as an Agricultural Technical Sales Representative for the Aube (10) and Yonne (89) regions. In 2024, I joined the CEFM team to provide technical and sales training for the agricultural sector.
José Daniel De Pedro Iñigo
CFAM Client Trainer
I worked as a TLD Account Manager across various territories, with Sell In and Sell Out orientations. I also served as B2B Content, Press Relations Manager, and as Webmaster for Iberia, gaining a broad perspective on business and corporate communication. My experience includes designing and delivering training on portfolio management methodologies, sales techniques, and tools as Salesforce, helping to professionalize internal teams. I've delivered over 5,000 hours of training in operational, technical, and commercial areas, including a notable experience in Mexico, where I successfully adapted our methodologies to an international context.
Dino Jurisa
Trainer in Croatia
Specialised on B2C / B2B On "blabla"
Paul Ryder
Trainer / LCM
"blabla"
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Transcript
EUROPE TRAINERS
Click on the names to see the details
Uwe Stuers
Stephane Bonnard
Silvia Tedoldi
José Daniel De Pedro Iñigo
Dino Jurisa
Paul Ryder
Ovidiu Panaite
Baptiste Comte
Brian Porteus
Francisco Gonzáles Cruz
Juergen Panhans
Sheila Palma
Alain Blondeel
Joel Bucher
Richard Kirk
Txema Perez-Fresno
Marc Pelletier
Roberto Gutierrez Alvarez
Nouredinne Maaroufi
Uwe Stuers
Lucile Arsac
Florian Lebard
Raphaël Rivier
Arnaud Michel
Kevin Molines
Aymeric Carbonnel
Jean-Luc Salmin
Emanuel Mihoc
Alain Blondeel
Trainer in Benelux
"I have been working at Michelin since 2001. Within the two-wheel department, I was responsible for the Flanders region as an Account Manager. After that, I have been in charge of internal 2-wheel training, motorcycle competitions in the Benelux, the launch of the MBP 2-wheel commercial platform, and worked as a Senior Account Manager 2-wheel for the Belux region. Since January 2022, I am a commercial and technical trainer, both internally and externally, for all product lines, in the Benelux zone."
Uwe Stuers
Trainer in Germany
Commercial Field Trainer "blabla"
Silvia Tedoldi
B2B Trainer (Truck, GC, AG)
Since 2022, I have been working as a B2B Trainer at Michelin, specializing in the Truck, GC, and Agricultural segments. My journey with Michelin began in 2002, and over the years I have gained extensive experience in customer care, sales support, data analysis, and pricing.Beyond my professional life, I am a passionate runner and ultra-runner. Just like in running, I bring legs, heart, and mind to everything I do at work—driven by endurance, passion, and strategic thinking.
Juergen Panhans
Trainer in Germany
Specialised on PKW, 2Rad, AGRO "blabla"
Txema Perez-Fresno
Consulting leader client and management training client
I joined Michelin in 1988 in the financial area of Madrid.In the year 2001 I incorporated CFAM to lead the economic consulting area. In 2015 I worked as a Credit Manager and in 2018 I joined CFAM where I lead the client consulting area and participates in client management training.
Roberto Gutierrez Alvarez
Trainer in Spain
"blabla"
Lucile Arsac
TC Sales Trainer
After 10 years of experience in sales, I joined the Michelin group in 2016 and spent 6 years in the Industrial Vehicles sales department: Account Development Manager for Truck Tires in Angers, in the Maine-et-Loire region, then at the Industrial Sales Office.Since May 2022, I have been working at CEFM as a Sales Trainer for both clients and future sales representatives.
Sheila Palma
B2C Marketing&Sales Trainer
I started my journey at Michelin in 2014 in the L&D Team, focusing on behavioral skills. In 2022, I began working as a B2C Account Manager, and this year I’ve combined my experience in training and sales to take on the role of B2C Trainer for M&S.
Nouredinne Maaroufi
B2B Commercial and Technical Trainer
I joined Michelin in 2011 as a Cooking Quality Technician at the Puy en Velay factory. In 2014, I moved to the Tourism|Van Methods Group as a Cooking Law Developer in Clermont-Ferrand. After that, in early 2020, I became a Civil Engineering and Handling Account Development Manager for the Southwest region. Since early 2024, I have been working as a B2B (Civil Engineering) / B2C (Tourism) Commercial and Technical Trainer.
Francisco Gonzáles Cruz
Trainer in Spain
Specialised on "blabla"
Kevin Molines
B2B Sales and Technical Trainer
I joined the Michelin group in 2013 as a Truck and Civil Engineering Sales Representative in Clermont-Ferrand. In 2018, I moved to the Rhône-Alpes region to take on the role of Civil Engineering / Handling Account Development Manager. Since March 2022, I have been working at CEFM as a Sales and Technical Trainer for Civil Engineering and Truck Tires.
Florian Lebard
B2C Sales Trainer
I joined the Michelin group in 2016 in the Operational Marketing team for 2-Wheel products as an apprentice for one year. I then moved to the Service Center as a Sales Representative for Tourism, Van, and 4x4 tires. I transitioned in 2020 to a role working closely with clients as TC4 Account Development Manager for the Drôme/Ardèche region for four and a half years. I joined the CEFM team in January 2025 as an internal trainer for future Michelin B2C sales representatives and as a sales trainer for our B2C reseller clients.
Ovidiu Panaite
M&S Trainer ECA
I joined Michelin in 2010 as Account Manager PL responsible for East Romania ( 7 counties) part of ROBA Zone. In 2014, I joined the AGRO Department responsible for Romania Bulgaria (1 year) and Serbia (1 year) as part of EUC. From 2017 I have been Marketing & Sales Trainer in the multi business line. I was part of different programs: DCT creation for all zones in Europe, Administrator of the 360 eLearning Platform, ITAM program creation for new commers and Internal product training of the Bucharest office – different departments.
Joel Bucher
Trainer in Germany
Specialised on LKW "blabla"
Emanuel Mihoc
Truck Sales Trainer
I joined Michelin in20 18, I first worked in a team of inside sales representatives for the Tourism, 4x4, and Van business line before moving to B2B as an Account Development Manager for Transport in the Île-de-France region. Building on these two experiences, I joined the training center in 2024 as a B2B sales and technical trainer.
Aymeric Carbonnel
Tourism and 4x4 TC Trainer.
With Michelin since 2018. I have 4 years of experience as an account manager in Nantes and Vendée. Since October 2022, I have joined the CEFM team as an internal trainer for future Michelin B2C sales representatives and as a sales trainer for our B2C reseller clients.
Jean-Luc Salmin
Technical Trainer for Trucks
Employed at Michelin since 1990, I began my career as a technician in controlled rolling stations for the development of passenger car tires. After that, I spent more than 10 years working on truck tires, before joining the training team for tire technology and vehicle geometry. Later, I moved to the back office in marketing management and supply chain, then joined Customer Service as a sales and logistics assistant. Since September 2024, I am a technical and sales trainer for trucks.
Stephane Bonnard
Trainer in UKI
"blabla"
Brian Porteus
Trainer in UKI
"blabla"
Raphaël Rivier
Technical Trainer for Trucks.
I joined the Michelin group in 2016 as a B2B sales representative in Clermont-Ferrand. In 2020, I started working closely with our reseller and end-user clients as B2B Account Development Manager in Lyon. Since March 2024, I have been part of the CEFM team as a B2B technical trainer.
Baptiste Comte
B2B Sales Trainer
I joined the Michelin group in 2014 as a Heavy Truck Account Development Manager. I held this position for 3 years in the northeast of France, in Nancy, then for 5 years in the Alps region near Grenoble. In September 2022, I joined the Michelin training center in Clermont-Ferrand as a B2B Commercial and Technical Trainer.
Marc Pelletier
Technical Trainer
I have been with the Michelin group for 30 years, starting with 5 years as an agricultural sales representative for Kléber. I then became a tire test analyst for agricultural tires in Europe for 10 years. In Central Europe, as a technical after-sales service manager for agricultural products, I trained local teams and supported key clients. In West Africa, I managed the technical support and sales of civil engineering tires across 5 countries. Since July 2017, I have been a customer technical and commercial trainer for TC, 2-wheel, agricultural products, and TC & truck alignment.
Richard Kirk
B2B and Soft Skills Trainer
I have held the role of Training Instructor since January 2020 having previously had a variety of different roles in Sales, Marketing, Customer Service and CRM within Michelin since I joined in September 2000. I am predominantly B2B and Soft Skills focused where I can bring a broad range of experiences to help to support and develop people through training and coaching.
Arnaud Michel
Agricultural Technical and Sales Trainer.
After about ten years of experience in the construction sector, I joined the group in 2019 as an Agricultural Technical Sales Representative for the Aube (10) and Yonne (89) regions. In 2024, I joined the CEFM team to provide technical and sales training for the agricultural sector.
José Daniel De Pedro Iñigo
CFAM Client Trainer
I worked as a TLD Account Manager across various territories, with Sell In and Sell Out orientations. I also served as B2B Content, Press Relations Manager, and as Webmaster for Iberia, gaining a broad perspective on business and corporate communication. My experience includes designing and delivering training on portfolio management methodologies, sales techniques, and tools as Salesforce, helping to professionalize internal teams. I've delivered over 5,000 hours of training in operational, technical, and commercial areas, including a notable experience in Mexico, where I successfully adapted our methodologies to an international context.
Dino Jurisa
Trainer in Croatia
Specialised on B2C / B2B On "blabla"
Paul Ryder
Trainer / LCM
"blabla"