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Green Flame Fundamentals

Donna Westwood

Created on October 22, 2025

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Transcript

THE GREEN FLAME FRAMEWORK

Insight Framework

Concept Writing

Funnel Management

TOOLS

SPARK

Superior Insights & Ideas

GIP STAGE GATES

  1. Consumers at the centre
  2. Winning concepts
  3. Funnel not tunne

FUEL

Scalable Successes

Launch & Build Models

MWBs Framework

KPI Dashboard

  1. Right way to launch & build
  2. Commit to building growth
  3. Constant measurement & iteration

IGNITE

First or Best Propositions

First or Best Thinking

Business Case

Learn and Iterate

  1. Sustainable right to win
  2. Value creating propositions
  3. Experiment & learn

RADICAL COLLABORATION