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Fueling Orlando's Remote Workfore

Isabella Lizarazo

Created on October 21, 2025

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Transcript

Fueling Orlando's Remote Workfore

Dutch Bros Coffee Beans

Main Focus:

  • Convenience and Quality
  • Community and Connection
  • Brand Expansion

Target Market

Orlando's Remote Proffesionals

Age 25-45

The At Home OfficeRemote workers

Quality DrivenSupporting Sustainablitiy

Time PressedAppreciate Convenience

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod

Marketing Plan

Promote Dutch Bro's

Engagement

Reels, Stories, Targeted Ads, GroupsTiktok Shop, Short Videos

Measurement

Goal

Strategy

Sample Campaign Content

  • Quality without Commute
  • #WorkFromHome #OrlandoCoffee
  • Engaging Media Mix
  • Profesional Testimonials
ImagineArtAI

Implementation Timeline

Weeks 1-2

Week 3-6

Week 7-12

Week 13-16

Measurement & Optimization

Engagement & Community Growth

Set Up and Pre Launch

Launch Phase

Budget Breakdown of $5000

Social Media Ads

60% ($3,000)

Content Creation

20% ($1000)

Micro-Influencers

15% ($750)

Community Engagement

5% ($250)

Ready to Brew Success in Orlando!

  • Top Coffee Choice
  • Targeting Orlando's Remote Workforce
  • service, Quality, and Build Trust

Thanks for your attention!

Works Cited

Sonnenberg, Anna, et al. “Are Facebook Ads Worth It? We Did the Math.” HawkSEM, 25 Apr. 2025, hawksem.com/blog/are-facebook-ads-worth-it/. “Facebook and Instagram Advertising Go Together Like...” Meta for Business, www.facebook.com/business/news/facebook-and-instagram-ads. Accessed 30 Sept. 2025. “Who Participates in Telework? Demographic Data for Teleworkers in 2024.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, www.bls.gov/opub/btn/volume-14/telework-trends.htm. Accessed 30 Sept. 2025. Influencer Marketing Hub. “What Is a Micro-Influencer? Benefits, Costs & Examples.” Influencer Marketing Hub, 2025, https://influencermarketinghub.com/micro-influencers/. Accessed 27 Sept. 2025. ImagineArt – AI Creative Suite | Images, Videos, Voice.” ImagineArt, Vyro AI, 2025, https://www.imagine.art/image