Other Mediums
7. Keep Shapes and Lines Simple
1. Don’t Rotate Text
Apply These concepts across platforms
8. Use Space Strategically
2. Limit Your Color Palette to 2-3 Hues
9. Accessibility Isn't Optional
5. Avoid "Fun" Fonts and 3D Effects
3. The Grayscale Test is Universal
10. Less Decoration Means More Impact
6. Every Element Must Serve a Purpose
4. Consistency Builds Credibility
Remember: Your goal is clear communication, not showcasing every design feature available. When in doubt, simplify.
Consistency Builds Credibility
Use the same fonts, colors, and element placement throughout your series, portfolio, or presentation. Consistency signals professionalism and strengthens your brand.
Every Element Must Serve a Purpose
Filters, stickers, transitions, background music, graphic overlays—if it doesn't enhance your message, remove it. Decoration for decoration's sake distracts from your story.
Keep Shapes and Lines Simple
Avoid shadows, textures, unnecessary borders, and overly detailed icons. Clean, unadorned visual elements keep attention on your content, not your design choices.
Accessibility Isn't Optional
Design choices that work for colorblind viewers work better for everyone. High contrast, varied saturation, and the grayscale test ensure inclusive design.
The Grayscale Test is Universal
Convert any visual to black and white. If your message still works without color, your design is strong and accessible to colorblind viewers (1 in 12 men are colorblind!).
Avoid "Fun" Fonts and 3D Effects
Comic Sans, handwriting fonts, and 3D effects undermine credibility. Choose clean, readable fonts (Helvetica, Arial) that let your content—not decoration—stand out.
Less Decoration Means More Impact
The most effective visual stories prioritize clarity over flash. Professional creators know that removing distractions is more powerful than adding effects.
Limit Your Color Palette to 2-3 Hues
Prevent visual chaos by choosing 2-3 main colors, then create variety using lighter and darker shades of those colors. This works across Instagram, portfolios, presentations, and video.
Don't Rotate Text
All text should be horizontal across every medium—social posts, videos, presentations, portfolios. Angled or vertical text is harder to read and looks unprofessional.
Use Space Strategically
Maintain consistent margins, image sizes, and element positioning across all pages or slides. Uniform spacing creates polish and helps audiences focus on content.
Other Mediums
Jackie Bertman
Created on October 21, 2025
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Transcript
Other Mediums
7. Keep Shapes and Lines Simple
1. Don’t Rotate Text
Apply These concepts across platforms
8. Use Space Strategically
2. Limit Your Color Palette to 2-3 Hues
9. Accessibility Isn't Optional
5. Avoid "Fun" Fonts and 3D Effects
3. The Grayscale Test is Universal
10. Less Decoration Means More Impact
6. Every Element Must Serve a Purpose
4. Consistency Builds Credibility
Remember: Your goal is clear communication, not showcasing every design feature available. When in doubt, simplify.
Consistency Builds Credibility
Use the same fonts, colors, and element placement throughout your series, portfolio, or presentation. Consistency signals professionalism and strengthens your brand.
Every Element Must Serve a Purpose
Filters, stickers, transitions, background music, graphic overlays—if it doesn't enhance your message, remove it. Decoration for decoration's sake distracts from your story.
Keep Shapes and Lines Simple
Avoid shadows, textures, unnecessary borders, and overly detailed icons. Clean, unadorned visual elements keep attention on your content, not your design choices.
Accessibility Isn't Optional
Design choices that work for colorblind viewers work better for everyone. High contrast, varied saturation, and the grayscale test ensure inclusive design.
The Grayscale Test is Universal
Convert any visual to black and white. If your message still works without color, your design is strong and accessible to colorblind viewers (1 in 12 men are colorblind!).
Avoid "Fun" Fonts and 3D Effects
Comic Sans, handwriting fonts, and 3D effects undermine credibility. Choose clean, readable fonts (Helvetica, Arial) that let your content—not decoration—stand out.
Less Decoration Means More Impact
The most effective visual stories prioritize clarity over flash. Professional creators know that removing distractions is more powerful than adding effects.
Limit Your Color Palette to 2-3 Hues
Prevent visual chaos by choosing 2-3 main colors, then create variety using lighter and darker shades of those colors. This works across Instagram, portfolios, presentations, and video.
Don't Rotate Text
All text should be horizontal across every medium—social posts, videos, presentations, portfolios. Angled or vertical text is harder to read and looks unprofessional.
Use Space Strategically
Maintain consistent margins, image sizes, and element positioning across all pages or slides. Uniform spacing creates polish and helps audiences focus on content.