The North Carolina Voter Blueprint
Created by: Rishi Shownkeen, Dami Dolapo & Mohamed Thiandoum
North Carolina Data
Target Voter Plan
Voter Research
Campaign Strategy
Our Political Campaign Overview
Media & Message Strategy
Our Candidates
Implementation
Four Models
Voting Behavior Models
Impact & Crisis Plan
Applying to NC Groups
Crisis & Response Plan
Citations
The Four Voting Behavior Models
Voters pick the candidate that helps them the most through things like better jobs, lower taxes, or affordable education. It’s basically voting based on what makes their own life easier or better.
This model focuses on looking back at how a politician or party has performed. If voters liked the results before, they tend to support them again because they already proved they can deliver.
Title
Title
Rational Choice
Use this side to give more information about a topic.
Use this side to give more information about a topic.
Retrospective
Subtitle
Subtitle
Some voters stay loyal to one political party their whole lives because of family, community, or shared values. It’s less about specific issues and more about trusting the group they’ve always supported.
People think about the future and imagine which candidate will create the best outcomes. They care about plans and goals, so they vote for whoever seems most capable of improving things going forward.
Party Identification
Title
Title
Use this side to give more information about a topic.
Use this side to give more information about a topic.
Prospective
Subtitle
Subtitle
Voter Targeting Strategy
🎯 Target Voters: Teachers, college students, healthcare workers, and urban families📊 Why: These groups care about education, healthcare, and clean energy. Focusing on them can raise turnout in places like Raleigh and Durham, where Democrats already have strong support.
🎯 Target Voters: Small business owners, working-class families, and rural residents 📊 Why: His message on tax cuts, jobs, and safety connects with these voters. Reaching out to them can boost turnout in smaller towns and rural areas.
🎯 Target Voters: Suburban moderates, veterans, and older independents 📊 Why: They care about unity and experience. His record as governor and veteran helps him earn trust from both sides.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Title
Dale Wilson (Democratic)
Title
Joe Giovanna (Republican)
Write a brief description here
Title
Write a brief description here
David Goldstein (Republican)
Write a brief description here
Meet Our Candidates
US Senate: Dale Wilson
US House: David Goldstein
President: Joe Giovanna
Media & Message Strategy
I made this post to connect with younger voters and teachers. His focus on education and opportunity shows how improving schools can build a stronger future for the whole community.
I created this post to reach small business owners and working families. It highlights how his support for jobs, safety, and lower taxes helps keep local communities thriving.
I designed this post to show his calm and steady leadership style. It emphasizes his goal of bringing people together through experience, unity, and respect.
Older voters (65+) → Retrospective + Party ID: Highest turnout and trust in proven records. Emphasize stability, past achievements, and protecting Medicare and retirement.
Young voters (18–29) → Rational + Prospective: Care about tuition, first jobs, and healthcare costs. Show clear personal benefits and a simple plan for the next year to raise turnout.
🎓
👴
Applying the Four Models to North Carolina Voters
🌾
Suburban moderates and independents → Prospective: Want practical, future-focused solutions on cost of living, schools, and safety. Present a realistic checklist and measurable goals.
Rural working-class voters → Party ID + Rational: Many keep long party habits but respond to concrete gains. Lead with jobs, job training, and rural broadband they can see locally.
🏠
Crisis & Response Plan
Low Voter Turnout
- Sign: Drop in event signups or low early-vote reports.
- Response: Launch social reminders, new local ads, and student outreach to boost energy.
Negative News or Attack Ad
- Sign: Sudden poll dip or trending negative post.
- Response: Post a short video or fact check, refocus on main message, and show community support.
Unexpected Event
- Sign: Disruption like a storm, tech issue, or controversy.
- Response: Stay calm, adjust messaging, and focus on unity and leadership.
North Carolina Voting Trends
State Voter Overview
- 🗳 Registered Voters: ~7.6 million
- ⚖️ Party Split: 38% Unaffiliated | 32% Democrat | 30% Republican
- 🌆 Urban Centers: Raleigh, Charlotte, Durham
- 🌾 Rural Counties: Western and Eastern NC
- 🏙️ Suburbs: Key swing regions
Key Trends
- Independents growing fastest statewide
- Education and healthcare are top urban issues
- Jobs and safety dominate rural regions
- Younger voters have lowest participation
Older and White voters show the highest turnout in North Carolina, while younger, Black, Hispanic, and Asian voters participate less.
Research
Outreach
We analyzed voter data, turnout history, and local issues to identify key audiences and the topics they care about most.
Through social media, school visits, and community events, we shared messages that connected with people on education, healthcare, and jobs.
Tracking
After refining our strategies, we expanded outreach to new areas across North Carolina, increasing awareness and motivating voters to take action.
We kept track of engagement levels and early-vote trends to see what methods were most effective, adjusting our approach as we went.
Campaign Implmenation
Growth
The North Carolina Voter Blueprint Blueprint
Rishi Shownkeen
Created on October 21, 2025
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Transcript
The North Carolina Voter Blueprint
Created by: Rishi Shownkeen, Dami Dolapo & Mohamed Thiandoum
North Carolina Data
Target Voter Plan
Voter Research
Campaign Strategy
Our Political Campaign Overview
Media & Message Strategy
Our Candidates
Implementation
Four Models
Voting Behavior Models
Impact & Crisis Plan
Applying to NC Groups
Crisis & Response Plan
Citations
The Four Voting Behavior Models
Voters pick the candidate that helps them the most through things like better jobs, lower taxes, or affordable education. It’s basically voting based on what makes their own life easier or better.
This model focuses on looking back at how a politician or party has performed. If voters liked the results before, they tend to support them again because they already proved they can deliver.
Title
Title
Rational Choice
Use this side to give more information about a topic.
Use this side to give more information about a topic.
Retrospective
Subtitle
Subtitle
Some voters stay loyal to one political party their whole lives because of family, community, or shared values. It’s less about specific issues and more about trusting the group they’ve always supported.
People think about the future and imagine which candidate will create the best outcomes. They care about plans and goals, so they vote for whoever seems most capable of improving things going forward.
Party Identification
Title
Title
Use this side to give more information about a topic.
Use this side to give more information about a topic.
Prospective
Subtitle
Subtitle
Voter Targeting Strategy
🎯 Target Voters: Teachers, college students, healthcare workers, and urban families📊 Why: These groups care about education, healthcare, and clean energy. Focusing on them can raise turnout in places like Raleigh and Durham, where Democrats already have strong support.
🎯 Target Voters: Small business owners, working-class families, and rural residents 📊 Why: His message on tax cuts, jobs, and safety connects with these voters. Reaching out to them can boost turnout in smaller towns and rural areas.
🎯 Target Voters: Suburban moderates, veterans, and older independents 📊 Why: They care about unity and experience. His record as governor and veteran helps him earn trust from both sides.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Title
Dale Wilson (Democratic)
Title
Joe Giovanna (Republican)
Write a brief description here
Title
Write a brief description here
David Goldstein (Republican)
Write a brief description here
Meet Our Candidates
US Senate: Dale Wilson
US House: David Goldstein
President: Joe Giovanna
Media & Message Strategy
I made this post to connect with younger voters and teachers. His focus on education and opportunity shows how improving schools can build a stronger future for the whole community.
I created this post to reach small business owners and working families. It highlights how his support for jobs, safety, and lower taxes helps keep local communities thriving.
I designed this post to show his calm and steady leadership style. It emphasizes his goal of bringing people together through experience, unity, and respect.
Older voters (65+) → Retrospective + Party ID: Highest turnout and trust in proven records. Emphasize stability, past achievements, and protecting Medicare and retirement.
Young voters (18–29) → Rational + Prospective: Care about tuition, first jobs, and healthcare costs. Show clear personal benefits and a simple plan for the next year to raise turnout.
🎓
👴
Applying the Four Models to North Carolina Voters
🌾
Suburban moderates and independents → Prospective: Want practical, future-focused solutions on cost of living, schools, and safety. Present a realistic checklist and measurable goals.
Rural working-class voters → Party ID + Rational: Many keep long party habits but respond to concrete gains. Lead with jobs, job training, and rural broadband they can see locally.
🏠
Crisis & Response Plan
Low Voter Turnout
Negative News or Attack Ad
Unexpected Event
North Carolina Voting Trends
State Voter Overview
Key Trends
Older and White voters show the highest turnout in North Carolina, while younger, Black, Hispanic, and Asian voters participate less.
Research
Outreach
We analyzed voter data, turnout history, and local issues to identify key audiences and the topics they care about most.
Through social media, school visits, and community events, we shared messages that connected with people on education, healthcare, and jobs.
Tracking
After refining our strategies, we expanded outreach to new areas across North Carolina, increasing awareness and motivating voters to take action.
We kept track of engagement levels and early-vote trends to see what methods were most effective, adjusting our approach as we went.
Campaign Implmenation
Growth