Spread
the loveee w/ ZUPP
Start Your Zupp Journey
Presented by Cindy Dao, Kamyrn Kelso, Morgan McGee, Prince Lawrence & Robert Lemke
Help students live more fully while spending less.
Serving 60,000 students who want to have fun with their friends
Continue
Meet Our New Audience: Student Couples Who Save Together
Continue
Bri & Alex Age: 21 Traits:
- Constantly posting food pics
- Use TikTok for local restaurant find
Motivation: Try new places together affordably. Pain Point: Great food dates = expensive habit.
Taylor & Sam Age: 24 Traits:
- Use apps for everything (delivery, games, budgeting)
Motivation: Enjoy cozy dates without overspending. Pain Point: Delivery fees and subscriptions drain their wallet.
Maya & Jordan Age: 18 Traits:
- Tech-savvy multitaskers
- Share a joint “study date” playlist
Motivation: Stretch their budget while enjoying time together. Pain Point: Coffee dates and takeout add up fast.
The Study Date Duo
The Adventurous Foodie Couple
Low-Key Movie Night Couple
Continue
Meeting College Couples Where They Scroll
TikTok #ZuppDateChallenge
Instagram Content, giveaways, and carousels
Threads Casual conversation and polls
Continue
Expansion On Strategy: Go Big or Go Home
Continue
Campaign Timeline: Holiday Season Love
APR
MAR
MAY
FEB
Spring Break & March Madness
Soft Launch: "Love on a Budget"
Study Dates & Stress Relief
Graduation & New Beginnings
#ZuppDateChallenge: Love on a Budget
Continue
Continue
Continue
Continue
Turning $5,000 Into Big Campus Buzz.
CPC: $.40-$2.00 CPM: $5-$10
CPC: $1 CPM: $10
$500 prize for the 4 best user generated ads
$500 per campus
$500 per campus
Continue
Thank you!
Home
Resources:
- ChatGPT.co
- Social Media Platform
https://datareportal.com/reports/digital-2022-instagram-headlines?rq=instagram%20age .1https://app.creatify.ai/projects/detail?mediaJobId=d25b529a-0dd5-4116-8c67-81d0f918cff1
https://www.usf.edu/about-usf/facts-statistics.aspx https://www.fiu.edu/about/index.html https://www.nytimes.com/interactive/projects/college-mobility/university-of-miami-fla#:~:text=The%20median%20family%20income%20of,from%20the%20top%2020%20percent.
- How Much Do Instagram Ads Cost in 2025?
https://us.bastionagency.com/news-views/how-much-do-instagram-ads-cost-in-2025/#:~:text=On%20average%2C%20CPC%20(cost%2Dper%2Dclick)%20rates%20on%20Instagram,in%20competitive%20industries%20like%20e%2Dcommerce%20and%20finance.
- How much do TikTok ads cost?
https://influencermarketinghub.com/how-much-do-tiktok-ads-cost/#:~:text=TikTok%20Ads%20Pricing%20Structure%20The%20average%20CPC,per%20day%20at%20the%20ad%20group%20level.
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Cindy Dao
Created on October 21, 2025
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Transcript
Spread
the loveee w/ ZUPP
Start Your Zupp Journey
Presented by Cindy Dao, Kamyrn Kelso, Morgan McGee, Prince Lawrence & Robert Lemke
Help students live more fully while spending less.
Serving 60,000 students who want to have fun with their friends
Continue
Meet Our New Audience: Student Couples Who Save Together
Continue
Bri & Alex Age: 21 Traits:
- Constantly posting food pics
- Use TikTok for local restaurant find
Motivation: Try new places together affordably. Pain Point: Great food dates = expensive habit.Taylor & Sam Age: 24 Traits:
- Use apps for everything (delivery, games, budgeting)
Motivation: Enjoy cozy dates without overspending. Pain Point: Delivery fees and subscriptions drain their wallet.Maya & Jordan Age: 18 Traits:
- Tech-savvy multitaskers
- Share a joint “study date” playlist
Motivation: Stretch their budget while enjoying time together. Pain Point: Coffee dates and takeout add up fast.The Study Date Duo
The Adventurous Foodie Couple
Low-Key Movie Night Couple
Continue
Meeting College Couples Where They Scroll
TikTok #ZuppDateChallenge
Instagram Content, giveaways, and carousels
Threads Casual conversation and polls
Continue
Expansion On Strategy: Go Big or Go Home
Continue
Campaign Timeline: Holiday Season Love
APR
MAR
MAY
FEB
Spring Break & March Madness
Soft Launch: "Love on a Budget"
Study Dates & Stress Relief
Graduation & New Beginnings
#ZuppDateChallenge: Love on a Budget
Continue
Continue
Continue
Continue
Turning $5,000 Into Big Campus Buzz.
CPC: $.40-$2.00 CPM: $5-$10
CPC: $1 CPM: $10
$500 prize for the 4 best user generated ads
$500 per campus
$500 per campus
Continue
Thank you!
Home
Resources:
- ChatGPT.co
- Social Media Platform
https://datareportal.com/reports/digital-2022-instagram-headlines?rq=instagram%20age .1https://app.creatify.ai/projects/detail?mediaJobId=d25b529a-0dd5-4116-8c67-81d0f918cff1- Expansion on Strategy
https://www.usf.edu/about-usf/facts-statistics.aspx https://www.fiu.edu/about/index.html https://www.nytimes.com/interactive/projects/college-mobility/university-of-miami-fla#:~:text=The%20median%20family%20income%20of,from%20the%20top%2020%20percent.- How Much Do Instagram Ads Cost in 2025?
https://us.bastionagency.com/news-views/how-much-do-instagram-ads-cost-in-2025/#:~:text=On%20average%2C%20CPC%20(cost%2Dper%2Dclick)%20rates%20on%20Instagram,in%20competitive%20industries%20like%20e%2Dcommerce%20and%20finance.- How much do TikTok ads cost?
https://influencermarketinghub.com/how-much-do-tiktok-ads-cost/#:~:text=TikTok%20Ads%20Pricing%20Structure%20The%20average%20CPC,per%20day%20at%20the%20ad%20group%20level.