Hinges Next Chapter
Helping Divorced adults find love again
Presented By: Desiree Zayas, Shawn McCormick, Luke Marketta, Jake Manganiello, Ainsley Moy
Index
About Hinge
Target Market
Platforms
Top Cities
Location
Timeline
Cost
Content
What is Hinge?
App that's "Meant to be Deleted" Focuses on meaningful relationships Uses prompts rather than endless swiping
Our Target Market Analysis
AI Target Market Analysis
Strategic Platform Selection
Youtube
Instagram
Facebook
Around 26% of 35-55 year olds use Instagram globally.
Around 33% of 35-55 year olds use Youtube globally.
Around 33% of 35-55 year olds use Facebook globally
Around 28% of 35-55 year olds use X globally.
Top Cities by Divorced Adults(35-55)
(SimplyAnalytics, 2025)
Campaign Location
Houston, Texas
- Strong alignment with target demographic
- Sizable audience of midlife singles
- Tech-savvy & open to new dating platforms
Timeline
Weeks 3-4
Weeks 1-2
Weeks 5-6
Engage & Refine
Launch & Awareness
Analyze & Expand
Kickoff the campaign
Evaluate results and refine strategy
Track engagement and feedback
Expected Cost for Ads
Sample Campaign Content
Closing
Target: 35-55 year old divorcees Outreach Methods: YouTube, Instagram, Facebook, X Targeted Location: Houston, Texas Cost for Advertisement: Low/Affordable
References
Prendergast, C. (2025, September 29). Best senior dating sites of 2025. Forbes. https://www.forbes.com/health/dating/best-senior-dating-sites/ Sumra, H. (2025, July 21). What is the most popular social media platform for each age group?. Ooma.com - Smart solutions for home and business. https://www.ooma.com/blog/most-popular-social-media-platform-by-age-group/ Clarke, M. (2025, May 21). How much does it cost to advertise on YouTube in 2025? | Fiverr. How Much Does It Cost to Advertise on Youtube in 2025? https://www.fiverr.com/resources/guides/digital-marketing/youtube-advertising-costs Chatgpt. (n.d.-a). https://chatgpt.com/
Hinges Next Chapter
Desiree Zayas
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Transcript
Hinges Next Chapter
Helping Divorced adults find love again
Presented By: Desiree Zayas, Shawn McCormick, Luke Marketta, Jake Manganiello, Ainsley Moy
Index
About Hinge
Target Market
Platforms
Top Cities
Location
Timeline
Cost
Content
What is Hinge?
App that's "Meant to be Deleted" Focuses on meaningful relationships Uses prompts rather than endless swiping
Our Target Market Analysis
AI Target Market Analysis
Strategic Platform Selection
Youtube
Instagram
Facebook
Around 26% of 35-55 year olds use Instagram globally.
Around 33% of 35-55 year olds use Youtube globally.
Around 33% of 35-55 year olds use Facebook globally
Around 28% of 35-55 year olds use X globally.
Top Cities by Divorced Adults(35-55)
(SimplyAnalytics, 2025)
Campaign Location
Houston, Texas
Timeline
Weeks 3-4
Weeks 1-2
Weeks 5-6
Engage & Refine
Launch & Awareness
Analyze & Expand
Kickoff the campaign
Evaluate results and refine strategy
Track engagement and feedback
Expected Cost for Ads
Sample Campaign Content
Closing
Target: 35-55 year old divorcees Outreach Methods: YouTube, Instagram, Facebook, X Targeted Location: Houston, Texas Cost for Advertisement: Low/Affordable
References
Prendergast, C. (2025, September 29). Best senior dating sites of 2025. Forbes. https://www.forbes.com/health/dating/best-senior-dating-sites/ Sumra, H. (2025, July 21). What is the most popular social media platform for each age group?. Ooma.com - Smart solutions for home and business. https://www.ooma.com/blog/most-popular-social-media-platform-by-age-group/ Clarke, M. (2025, May 21). How much does it cost to advertise on YouTube in 2025? | Fiverr. How Much Does It Cost to Advertise on Youtube in 2025? https://www.fiverr.com/resources/guides/digital-marketing/youtube-advertising-costs Chatgpt. (n.d.-a). https://chatgpt.com/