Innovation vs Renovation

Both innovation and renovation aim to improve meaningfulness and differentiation. In both cases, winning depends on being crystal clear about the problem we are solving: the Job To Be Done (JTBD). However, this can differ between innovation and renovation. Let’s take a look at the example of Bintang Indonesia.

renovation

innovation

vs

Drive penetration among underserved segments such as women and Gen Z, while also appealing to existing consumers.

Refresh the Bintang brand to improve distinctiveness and meaningfulness within the mainstream category

Objective

Launch a new local flavor line extension to offer more variety and reduce bitterness.

A new design update that rejuvenates the brand’s image

Approach

Overcome taste barriers and expand appeal to new and existing consumers (?)

Improve brand recognition and emotional connection among current consumers (?)

Select each icon to see how they compare between Renovation and Inovation

JTBD