CLICK
CLICK
CLICK
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Rationale
TAYLOR SWIFT
Look What You Made Me Do
CLICK
CLICK
CLICK
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Fabiana Centeno
VMA's W Kanye West
At the VMA's in 2009, Kanye West interrupted Taylor Swift's acceptance speech for her award to claim that Beyonce had the best album of the year, basically saying that Taylor Swift did not deserve her award. Kanye and Taylor had a reoccuring fued going on years after the incident. Taylor symbolized the incident at the end of her music video where one of her versions is interrupting another version of her, which is throwing shade to West's innapropriate act.
Did you know...
Tip:
The Dollar Bill
Taylor Swift won a Sexual Assault case on DJ David Mueller in August 2017, rewarding her with $1 in damages which she adds in the bathtub scene with all the diamonds around her to symbolize the small win. Apparently he had grabbed her butt while they were taking a photo together and it made her uncomfortable, so she referenced it in her song.
Kim's Snake Tweet
After Taylor Swift had come out and claimed that Kanye and Kim Kardashian West had come out with a fake phone call to Taylor allowing them to use Taylor in Kanye's well known song "Famous", Kim Kardashian posted a tweet on the day that swifties were celebrating Taylor Swift. Taylor used one of the most iconic scenes of "Look What You Made Me Do" showing her on a throne with snakes crawling all around her, Cobras as statues, just overall symbolizing her little care for the names that she was called.
Did you know...
In Genially you will find more than 1,000 templates ready to pour your content and 100% customizable, ich will help you tell your stories?
KAty Perry Vs TAylor Swift
Starting in 2014, Taylor swift and Katy Perry get into a feud regarding Perry stealing Swift's backup dancers. It became a popular argument globally. Taylor refers to Katy in her songs, "Bad Blood", and "Look What You Made Me Do". In her music video, she appears in a sports car with a bleached mohawk haircut which symbolized Katy and her contraversial haircut back in the 2010s. The cheetah sitting in the passenger seat connects to Perry's ROAR music video where she finds herself with a Cheetah, as well as, Swift's cheetah print jacket. (US Weekly)
Tip:
Critical Rationale
My circulation map of Taylor Swift focuses on how the symbols, narratives, and public drama surrounding her evolved and circulated through the release of her music video, Look What You Made Me Do” By researching these meanings,I discovered how Swift’s work does more than entertain, it becomes a complex text shaped by conflict, reputation, and media power. When I was making this map, I connected the imagery and themes in the music video to many major moments in her career, like the interruption by Kanye West at the 2009 VMAs when she was receiving her award, her long-rumored feud with Katy Perry, her symbolic $1 lawsuit against radio host David Mueller which she referenced in the music video, and Kim Kardashian’s labeling of her as a “snake.” These events did not remain private. Instead, they circulated widely, transforming into memes, public debates, and artistic inspiration that Swift eventually took advantage of in the music video. Through this mapping, I also recognized how Swift’s story aligns with key topics from our class, such as narrative construction, media literacy, and symbolism. One of the main things I caught in my circulation map was the way Taylor Swift’s public conflicts became part of the video’s visual. For example, the Kanye West interruption, where it still circulates years later as a symbol of public humiliation and power imbalance in celebrity culture. As a way to poke fun at the situation and him, in the music video, she resurrects the “old Taylor,” literally and metaphorically to show how embarrassing the moment was and how it “killed her”. This part of the map showed how one event can circulate in multiple forms: news articles, GIFs, fan commentary, jokes, and her own imagery. Similarly, Taylor’s problems with Katy Perry circulated heavily across social media, often talking about both famous artists that have opposing stereotypes. My map followed how this rivalry went from rumored personal disagreements to mass media narratives that put these two women against each other for entertainment. The “Look What You Made Me Do” music video references this culture of spectacle through its exaggerated costumes and choreographed “army” of look-alikes, wearing a shirt with a cat on it to represent Katy, the cheetah in the sports car to represent to tiger in Perry’s music video, Roar, and her haircut which was a shaved bleach blonde mohawk that Perry tried out publicly a few years back. Although, this circulation did help me see how media driven narratives can change public perception far more than actual events because it made it seem more dramatic then it really was. Another significant part of the map involved Swift’s $1 lawsuit against David Mueller, in which she sued only for a single dollar to make a statement about believing victims of sexual assault.. In the circulation map, I noticed how the $1 bill circulated, appearing in political discussions, feminist blogs, and fan discourse. She showed it in a scene where she is lying in a bathtub full of diamonds and the one dollar bill is thrown next to her, almost hidden. Finally, I researched the circulation of the “snake” symbol, which was used by Kim Kardashian to insult Swift on social media. Instead of getting offended by it, Swift brought it to the audience’s attention and as a key visual element in the video, she filled her main singing scene with giant digital snakes and snake-shaped accessories crawling all around her. My mapping showed how a negative public label can be changed into a symbol of empowerment. The snake’s journey, from insult to making it “cool”, shows how circulation shifts meaning depending on who controls the narrative. Connecting this project to English class topics, I realized that her music video and the events surrounding it offer a lot of material for literary and cultural analysis. We have talked about how audiences interpret texts and she gave a lot of symbolism. If no one knew about her past drama and just saw the video, they would think how cool she is and creative, even though many of the things she had metaphorically added were all from negative experiences from her life that she chose to bring out. Taylor Swift’s circulation map showed how each moment adds a new “layer” of meaning that informs how we read her artistic work. The music video itself became like a multimodal text, combining visuals, lyrics, and pop culture history.
T Swift Circulation Map
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Created on October 19, 2025
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Transcript
CLICK
CLICK
CLICK
CLICK
Rationale
TAYLOR SWIFT
Look What You Made Me Do
CLICK
CLICK
CLICK
CLICK
Fabiana Centeno
VMA's W Kanye West
At the VMA's in 2009, Kanye West interrupted Taylor Swift's acceptance speech for her award to claim that Beyonce had the best album of the year, basically saying that Taylor Swift did not deserve her award. Kanye and Taylor had a reoccuring fued going on years after the incident. Taylor symbolized the incident at the end of her music video where one of her versions is interrupting another version of her, which is throwing shade to West's innapropriate act.
Did you know...
Tip:
The Dollar Bill
Taylor Swift won a Sexual Assault case on DJ David Mueller in August 2017, rewarding her with $1 in damages which she adds in the bathtub scene with all the diamonds around her to symbolize the small win. Apparently he had grabbed her butt while they were taking a photo together and it made her uncomfortable, so she referenced it in her song.
Kim's Snake Tweet
After Taylor Swift had come out and claimed that Kanye and Kim Kardashian West had come out with a fake phone call to Taylor allowing them to use Taylor in Kanye's well known song "Famous", Kim Kardashian posted a tweet on the day that swifties were celebrating Taylor Swift. Taylor used one of the most iconic scenes of "Look What You Made Me Do" showing her on a throne with snakes crawling all around her, Cobras as statues, just overall symbolizing her little care for the names that she was called.
Did you know...
In Genially you will find more than 1,000 templates ready to pour your content and 100% customizable, ich will help you tell your stories?
KAty Perry Vs TAylor Swift
Starting in 2014, Taylor swift and Katy Perry get into a feud regarding Perry stealing Swift's backup dancers. It became a popular argument globally. Taylor refers to Katy in her songs, "Bad Blood", and "Look What You Made Me Do". In her music video, she appears in a sports car with a bleached mohawk haircut which symbolized Katy and her contraversial haircut back in the 2010s. The cheetah sitting in the passenger seat connects to Perry's ROAR music video where she finds herself with a Cheetah, as well as, Swift's cheetah print jacket. (US Weekly)
Tip:
Critical Rationale
My circulation map of Taylor Swift focuses on how the symbols, narratives, and public drama surrounding her evolved and circulated through the release of her music video, Look What You Made Me Do” By researching these meanings,I discovered how Swift’s work does more than entertain, it becomes a complex text shaped by conflict, reputation, and media power. When I was making this map, I connected the imagery and themes in the music video to many major moments in her career, like the interruption by Kanye West at the 2009 VMAs when she was receiving her award, her long-rumored feud with Katy Perry, her symbolic $1 lawsuit against radio host David Mueller which she referenced in the music video, and Kim Kardashian’s labeling of her as a “snake.” These events did not remain private. Instead, they circulated widely, transforming into memes, public debates, and artistic inspiration that Swift eventually took advantage of in the music video. Through this mapping, I also recognized how Swift’s story aligns with key topics from our class, such as narrative construction, media literacy, and symbolism. One of the main things I caught in my circulation map was the way Taylor Swift’s public conflicts became part of the video’s visual. For example, the Kanye West interruption, where it still circulates years later as a symbol of public humiliation and power imbalance in celebrity culture. As a way to poke fun at the situation and him, in the music video, she resurrects the “old Taylor,” literally and metaphorically to show how embarrassing the moment was and how it “killed her”. This part of the map showed how one event can circulate in multiple forms: news articles, GIFs, fan commentary, jokes, and her own imagery. Similarly, Taylor’s problems with Katy Perry circulated heavily across social media, often talking about both famous artists that have opposing stereotypes. My map followed how this rivalry went from rumored personal disagreements to mass media narratives that put these two women against each other for entertainment. The “Look What You Made Me Do” music video references this culture of spectacle through its exaggerated costumes and choreographed “army” of look-alikes, wearing a shirt with a cat on it to represent Katy, the cheetah in the sports car to represent to tiger in Perry’s music video, Roar, and her haircut which was a shaved bleach blonde mohawk that Perry tried out publicly a few years back. Although, this circulation did help me see how media driven narratives can change public perception far more than actual events because it made it seem more dramatic then it really was. Another significant part of the map involved Swift’s $1 lawsuit against David Mueller, in which she sued only for a single dollar to make a statement about believing victims of sexual assault.. In the circulation map, I noticed how the $1 bill circulated, appearing in political discussions, feminist blogs, and fan discourse. She showed it in a scene where she is lying in a bathtub full of diamonds and the one dollar bill is thrown next to her, almost hidden. Finally, I researched the circulation of the “snake” symbol, which was used by Kim Kardashian to insult Swift on social media. Instead of getting offended by it, Swift brought it to the audience’s attention and as a key visual element in the video, she filled her main singing scene with giant digital snakes and snake-shaped accessories crawling all around her. My mapping showed how a negative public label can be changed into a symbol of empowerment. The snake’s journey, from insult to making it “cool”, shows how circulation shifts meaning depending on who controls the narrative. Connecting this project to English class topics, I realized that her music video and the events surrounding it offer a lot of material for literary and cultural analysis. We have talked about how audiences interpret texts and she gave a lot of symbolism. If no one knew about her past drama and just saw the video, they would think how cool she is and creative, even though many of the things she had metaphorically added were all from negative experiences from her life that she chose to bring out. Taylor Swift’s circulation map showed how each moment adds a new “layer” of meaning that informs how we read her artistic work. The music video itself became like a multimodal text, combining visuals, lyrics, and pop culture history.