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Week 16 GreenSpark Activity.pptx

Liz Kheng-Chindavong

Created on October 17, 2025

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Transcript

SparkCharge

SparkCharge

The Fast Lane to Sustainable Growth

SparkCharge

Background

SparkCharge is a startup that manufactures portable electric vehicle (EV) charging units for drivers who need emergency or flexible charging options. SparkCharge is a startup that manufactures portable electric vehicle (EV) charging units for drivers who need emergency or flexible charging options. In just two years, SparkCharge’s product has gained traction with city fleets, Uber drivers, and roadside assistance companies. Demand is surging as EV adoption rises, but the company is facing growing pains:

  • Manufacturing capacity is maxed out; supply shortages are frequent.
  • Partnerships with auto companies and delivery services are under negotiation.
  • Customer satisfaction is dropping due to long order wait times.
  • Competitors are entering the portable charging market.
  • Investors are pushing the company to expand globally within a year.

SparkCharge

You Are the Consultant

You are SparkCharge’s growth strategy consultants. Your goal is to help the company balance growth and sustainability while protecting its innovation advantage.

SparkCharge

Guiding Questions

Growth Direction:

  • Should SparkCharge expand globally now or consolidate operations domestically first? Why?
Operational Strategy:
  • How can the company scale production without sacrificing quality?
  • Should they outsource manufacturing or invest in new in-house facilities?
Partnership Strategy:
  • What kind of partnerships (auto firms, government, or delivery companies) would most effectively support growth?
Human Capital:
  • How should leadership manage the rapid onboarding of technical and manufacturing teams to maintain quality and innovation?
Financial Strategy:
  • What financing options (venture capital, strategic alliances, green energy grants) make sense for their expansion phase?

SparkCharge

Deliverable

Each group will create a 2–3 slide mini-pitch in PowerPoint, Canva, or Google Slides including:

  • One clear growth recommendation (global vs. domestic focus)
  • One operational or partnership solution
  • One financial strategy that supports sustainable scaling