Avoid using industry jargon. Instead of saying “this species is poorly sited,” say “this plant is too close to the wall and will need constant pruning.”
Offer two or three choices with pros and cons, so the client feels ownership of the decision.
Clear Language
Provide Options
“If we replant with a smaller species now, you’ll save money on pruning every year.”
Is your top priority appearance, low maintenance, or long-term plant health?
Frame in terms of Value
Ask Questions
Effective Communication Means
Melissa Kreider
Created on October 16, 2025
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Transcript
Avoid using industry jargon. Instead of saying “this species is poorly sited,” say “this plant is too close to the wall and will need constant pruning.”
Offer two or three choices with pros and cons, so the client feels ownership of the decision.
Clear Language
Provide Options
“If we replant with a smaller species now, you’ll save money on pruning every year.”
Is your top priority appearance, low maintenance, or long-term plant health?
Frame in terms of Value
Ask Questions