Teoria da Aprendizagem Multimédia

Teoria da Aprendizagem Multimédia

por Richard Mayer

Princípio da Coêrencia

Introdução

Princípio da Personalização

Princípio da Proximidade Espacial

Princípio da Sinalização

Conclusão

'When you make a boring presentation, all you hear is the snoring of your audience, and there is so much text that not even an image can fit.'

Genially

Here you can put a standout title, something that captivates your audience

Bring your content to life and take it to the next level

Phase 1Icons are always good allies.

Phase 4 And add a topping: give it interactivity and animation.

Phase 3Make the numbers stories with graphics.

Phase 2Telling stories with order and hierarchy is essential.

Em que consiste esta teoria?

A Teoria da Aprendizagem Multimédia tem como objetivo simplificar e melhorar a eficácia da aprendizagem, utilizando imagens e palavras narradas OU escritas de forma a reduzir a sobrecarga cognitiva do indivíduo.

‘Your content is liked, but it engages much more if it is interactive’ -Genially

Share your idea with an image

What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

'When you make a boring presentation, you only hear the snores of your audience and there is so much text that not even an image can fit.'

Genially

Versus

Boring presentation

WOW Presentation

• The drowsiness is starting to take over your audience.
• No one understood anything you told.
• You can hear the snoring from your audience.
• There is so much text that there isn't even room for images.

• You maintain the attention of your audience.
• Everyone absorbs the information you have shared.
• You can hear the applause from your audience.
• Interactivity and animation are your allies.

Here you can put a standout title, something that captivates your audience

Bring your content to life and take it to the next level

Your content is liked, but it only engages if it is interactive. Capture your audience's attention with an interactive photograph or illustration.

Contextualize your topic with a subtitle

Insert a video

Your content is liked, but it only engages if it is interactive. Capture your audience's attention with an interactive photograph or illustration.

Contextualize your topic with a subtitle

Insert a video

70M

Include infographics in your creations

You can present the figures this way..

When making a presentation, you should pursue two goals: convey information and avoid yawns. To do this, it can be good practice to create an outline and use words that will be etched in your audience's brain.

80M

The data will remain fixed in your brain

Generate experiences with your content.

Here you can put a highlighted title, something that captivates your audience

Measure results and experiment.

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Make your audience remember the message.

Here you can put a highlighted title, something that captivates your audience

Animate your content and take it to the next level

Phase 1Icons are always good allies.

Phase 4 And add a topping: give it interactivity and animation.

Phase 3Make the numbers stories with graphics.

Phase 2Telling stories with order and hierarchy is essential.

You can create a outline to synthesize the content.

Here you can put a highlighted title, something that captivates your audience

If you are going to present live, we recommend that you train your voice and practice.

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Show enthusiasm, flash a smile and maintain eye contact with your audience.

‘Your content is liked, but it engages much more if it is interactive’ -Genially

Share your idea with an image

What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

Princípio da Personalização

Princípio da Proximidade Espacial

O Princípio da Proximidade Espacial consiste em apresentar palavras e imagens com uma certa proximidade , como por exemplo, colocar a explicitação de um fenómeno perto da imagem do mesmo.

Versus

Boring presentation

WOW presentation

• The drowsiness begins to take over your audience.
• No one has understood anything of what you have told.
• You can hear the snores of your audience.
• There is so much text that there isn't even room for images.

• You keep the attention of your audience.
• Everyone assimilates the information that you have shared.
• You hear the applause of your audience.
• Interactivity and animation are your allies.

70M

Include infographics in your creations

You can present the figures this way..

When making a presentation, you should pursue two objectives: convey information and avoid yawns. To achieve this, it can be a good practice to create an outline and use words that are etched in the brains of your audience.

80M

The data will remain fixed in your brain

You can create a outline to synthesize the content.

Here you can put a highlighted title, something that captivates your audience

If you are going to present live, we recommend that you train your voice and practice.

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Show enthusiasm, flash a smile and maintain eye contact with your audience.

Princípio da Sinalização

OU

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

You can use any photograph, gif or illustration you want to enhance the multimedia content.

Princípio da Coêrencia

O Princípio da Coerência consiste em excluir a informação desnecessária, como por exemplo, muitas imagens e texto, focando em colocar a apresentação mais limpa possivel, apenas com imagens e texto necessários e coerentes com o tema.

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

You can use any photograph, gif or illustration you want to enhance the multimedia content.

Conclusão

Com os princípios de Mayer, aprendi que a aprendizagem pode ser muito mais facilmente obtida pois reduz significativamente a nossa sobrecarga cognitiva e torna a aprendizagem muito mais direta e acessível.