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Management by objectives

Zahra Bhojani

Created on October 16, 2025

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Transcript

Management by objectives

Peter Drucker published ‘The Practice of Management,’ which included his theory of Management by Objectives. According to him, the management should:

Identify and agree targets for achievement with subordinates.

Negotiate the support that will be required to achieve these targets.

Evaluate over time the extent to which these objectives are met.

By Jeff McNeill - https://www.flickr.com/photos/jeffmcneill/5789354451/in/photostream/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=15597498

Before we proceed, what do you think are the advantages and disadvantages of “managing by objectives” (MBO)?

Advantages of Managing by Objectives (MBO)

It can improve the communication within the organisation as the target-setting and evaluation process takes place.

Employees may be motivated by understanding what are they trying to achieve, and how it helps the business achieve its overall goal.

MBO can highlight training needs for managers and subordinates, improving their performance and productivity

Disadvantages of Managing by Objectives (MBO)

Some employees may see the setting of targets as threatening. A manager might set targets that the subordinate considers unachievable.

All employees within the organisation must be committed to the technique if it is to succeed and benefit the business.

Modern businesses operate in a business environment that changes rapidly.

Objectives can quickly become out of date.

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  • Generate experiences with your content.
  • It has a WOW effect. Very WOW.
  • Make your audience remember the message.
  • Activate and surprise your audience.

Do you have an idea?

Let communication flow!

With Genially templates, you can include visual resources to leave your audience amazed. You can also highlight a phrase or specific data that will be etched in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It has a WOW effect. Very WOW.
  • Make your audience remember the message.
  • Activate and surprise your audience.

Multimedia content is essential in a presentation, to leave everyone in awe. Moreover, it helps you summarize the content and keep your audience entertained.

El contenido multimedia es esencial en una presentación, para dejar a todo el mundo con la boca abierta. Además, así sintetizarás el contenido y mantendrás a tu audiencia entretenida.

Multimedia content is essential in a presentation, to leave everyone in awe. Moreover, it helps you summarize the content and keep your audience entertained.

Multimedia content is essential in a presentation to leave everyone speechless. Moreover, you will synthesize the content and keep your audience entertained.

Multimedia content is essential in a presentation, to leave everyone speechless. In addition, this way you will synthesize the content and keep your audience entertained.

Multimedia content is essential in a presentation, to leave everyone in awe. Moreover, it helps you summarize the content and keep your audience entertained.

Do you have an idea?

Let the communication flow!

With Genially templates, you can include visual resources to leave your audience amazed. You can also highlight phrases or specific facts that will stay ingrained in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we absorb comes through our sense of sight, and we retain 42% more information when the content is moving.

  • Generate experiences with your content.
  • It has a WOW effect. Very WOW.
  • Make your audience remember the message.
  • Activate and surprise your audience.

Multimedia content is essential in a presentation, to leave everyone in awe. Moreover, it helps you summarize the content and keep your audience entertained.

Do you have an idea?

Let the communication flow!

With Genially templates you can includevisual resources to leave your audience open-mouthed. Also highlight somephrase orspecificdata that remains engraved in the memory of your audience and evenembedexternal content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well, 90%of the information we assimilate comes through sight and, moreover, we retain 42%more information when the content moves.

  • Generate experiences with your content.
  • Has a WOW effect. Very WOW.
  • Make your audience remember the message.
  • Activate and surprise your audience.

Multimedia content is essential in a presentation, to leave everyone with their mouths open. In addition, this way you will synthesize the content and keep your audience entertained.

El contenido multimedia es esencial en una presentación, para dejar a todo el mundo con la boca abierta. Además, así sintetizarás el contenido y mantendrás a tu audiencia entretenida.

Multimedia content is essential in a presentation, to leave everyone in awe. Moreover, it helps you summarize the content and keep your audience entertained.

Do you have an idea?

Let the communication flow!

With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a phrase or specific data that will be deeply ingrained in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It has a WOW effect. Very WOW.
  • Make your audience remember the message.
  • Activate and amaze your audience.

Multimedia content is essential in a presentation, to leave everyone amazed. Additionally, you will synthesize the content and keep your audience entertained.

Do you have an idea?

Let communication flow!

With Genially templates you can include visual resources to leave your audience speechless. Also highlight a phrase or specific data that will be engraved in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through our sight and, moreover, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It has a WOW effect. Very WOW.
  • Make your audience remember the message.
  • Activate and surprise your audience.

Multimedia content is essential in a presentation, to leave everyone in awe. Moreover, it helps you summarize the content and keep your audience entertained.

El contenido multimedia es esencial en una presentación, para dejar a todo el mundo con la boca abierta. Además, así sintetizarás el contenido y mantendrás a tu audiencia entretenida.

Multimedia content is essential in a presentation, to leave everyone with their mouth open. Additionally, you will synthesize the content and keep your audience entertained.