Snapchat.
Dana Valentina Devia 2025
Start
What is Snapchat?
Snapchat is a social media and messaging app that lets users send photos, videos, and messages that disappear after being viewed. It’s popular for its filters, lenses, and stories, and focuses on real-time communication.
History
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown at Stanford University. It started as Picaboo, an app to send disappearing photos. In 2013, Snapchat introduced Stories, one of its most popular features. The company kept growing, launched Discover in 2015, and became Snap Inc. in 2017, when it went public on the stock market.
How Snapchat Makes Money
Snapchat earns money mainly through:
Discover content
Advertising
Video ads, sponsored filters, and lenses.
Partnerships with media companies.
AR (Augmented Reality) technology
Snap Map & Spotlight
Tools to promote content and ads.
Used for shopping and virtual try-ons.
Competitors
Snapchat competes with:
Instagram
Tik tok
Facebook
Youtube Shorts
Snapchat and Globalization
Snapchat is used in over 190 countries and connects people through visual communication instead of text. It adapts its filters, lenses, and content to different cultures, languages, and celebrations. Through AR and AI technology, Snapchat helps global brands reach young audiences around the world.
The Future of Snapchat
Snapchat is expected to remain relevant, especially among Gen Z and Gen Alpha, thanks to its focus on Augmented Reality (AR) and AI innovation. However, the platform is facing declining activity in North America, where daily users have slightly decreased, suggesting market saturation. To stay competitive against TikTok and Instagram, Snapchat will need to expand its global presence and keep evolving its technology to maintain user engagement in the coming years.
Thanks for your attention!
Snapchat
Dana Devia
Created on October 15, 2025
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Transcript
Snapchat.
Dana Valentina Devia 2025
Start
What is Snapchat?
Snapchat is a social media and messaging app that lets users send photos, videos, and messages that disappear after being viewed. It’s popular for its filters, lenses, and stories, and focuses on real-time communication.
History
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown at Stanford University. It started as Picaboo, an app to send disappearing photos. In 2013, Snapchat introduced Stories, one of its most popular features. The company kept growing, launched Discover in 2015, and became Snap Inc. in 2017, when it went public on the stock market.
How Snapchat Makes Money
Snapchat earns money mainly through:
Discover content
Advertising
Video ads, sponsored filters, and lenses.
Partnerships with media companies.
AR (Augmented Reality) technology
Snap Map & Spotlight
Tools to promote content and ads.
Used for shopping and virtual try-ons.
Competitors
Snapchat competes with:
Instagram
Tik tok
Facebook
Youtube Shorts
Snapchat and Globalization
Snapchat is used in over 190 countries and connects people through visual communication instead of text. It adapts its filters, lenses, and content to different cultures, languages, and celebrations. Through AR and AI technology, Snapchat helps global brands reach young audiences around the world.
The Future of Snapchat
Snapchat is expected to remain relevant, especially among Gen Z and Gen Alpha, thanks to its focus on Augmented Reality (AR) and AI innovation. However, the platform is facing declining activity in North America, where daily users have slightly decreased, suggesting market saturation. To stay competitive against TikTok and Instagram, Snapchat will need to expand its global presence and keep evolving its technology to maintain user engagement in the coming years.
Thanks for your attention!