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Snakes and ladders - front end Funnel

Andrea Jankelow

Created on October 14, 2025

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Transcript

Snakes and ladders

Congrats Fool! Welcome to Stock Advisor

You browsed the Stock Advisor page out of curiosity.

You haven't opened an email in 90 days

You visited the Stock Advisor page and spent time scrolling.

You started typing your card info, then decided to think about it overnight.

You got distracted mid-way through signing up and closed the page.

You clicked the smiley button on an email

You opened the “last chance” email ... clock’s ticking.

You ignored the reactivation campaign.

You checked reviews online to make sure The Motley Fool is legit.

You’re one click away from joining.

You read an email but didn’t click any links.

You stopped visiting Fool.com entirely.

You opened an email but forgot your reading glasses

You haven't opened an email in 30 days

You clicked through to see what “AI stocks” everyone’s talking about.

You got busy and missed the sale completely.

You opened an email but got distracted

You opened an article but scrolled away after the first paragraph.

You saw a flash sale and joined as a paying member.

You clicked a CTA to “Learn More About Our Picks.”

You opened a weekend email while drinking coffee. That's dedication.

You opened three emails in a row...engagement rising.

You forwarded an email to a friend

You visited Fool.com but didn’t log in.

You read half of an email, then got a call.

You clicked “Join Now,” then remembered you already pay for four streaming services.

You opened a Motley Fool story about Apple, but only read the intro.

You skimmed an email just to see what stock was mentioned.

You didn't check your email today.

Your inbox is a mess. You’re at 3,000 unread and counting.

Roll the dice!

Today was busy. You didn't have time to check your email.

You read an email while your kid asked 14 questions in a row.

You forwarded an email to a friend but they didn’t open it.

You opened an email and clicked the CTA.

You clicked “unsubscribe”

You clicked a link to learn about Stock Advisor.

You moved our emails to “Promotions” and forgot about them.

You interacted with an email and got moved to our engaged list.

You deleted a Fool email without reading it.

You opened a Fool email at work and your boss walked by.

You read the subject line and thought, “Maybe later.”

You opened an email on your phone but got distracted.

You didn't check your email today

You visited the Stock Advisor page and spent time scrolling.

You were too busy today to check your email.

Instructions

You scrolled halfway through an email and got distracted.

You opened a sales email on Monda, after it ended.

You didn't open y our email today

You opened an email, skimmed it, and closed it.

You went on Fool.com and read an article

You saw an email in your inbox but didn’t open it.

You start seeing TMF ads online

You signed up with your email on an ad!

You visited fool.com!

Box 55

Ladders

SNAKES

INSTRUCTIONS

Players start with a token - which represents each of them - in the initial square and take turns rolling the die. The tokens move according to the numbering on the board, in ascending order. If, at the end of a move, a player lands on a square where a ladder begins, they move up it to the square where it ends. If, on the other hand, they land on a square where a snake's tail begins, they move down it to the square where its head ends. If a player rolls a 6, they can move twice in a single turn. If a player rolls three consecutive 6's, they must return to the initial square and cannot move their token until they roll a 6 again. The player who reaches the final square is the winner. There is a variation where, if a player is six or fewer squares away from the end, they must roll precisely the number needed to reach it. If the number rolled exceeds the number of remaining squares, the player cannot move.

If the player falls on the bottom of a ladder, they move up to the top square where the ladder ends.

Ladders

If the player lands on a square where the tail of a snake starts, they go down to a lower square where the headis located.

SNAKES