From Big Goals to Shelf Moves

From Big Goals to Shelf Moves

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Every enterprise goal has micro (shelf-level) and macro (floor-level) space planning levers.

Click the icons to see how goals translate into space planning strategy.

Grow Private Label

• Goal: Increase private label sales by 2%.

• Micro: Increase facings in high-traffic areas; highlight private label blocks.

• Macro: Use endcaps and discovery zones for visibility.

Click the icons to see how goals translate into space planning strategy.

Reduce Labor Costs

• Goal: Cut labor in refrigerated categories by 8%.

• Micro: Right-size facings, cluster SKUs to minimize restocking touches.

• Macro: In New Stores and Remodels, maximize use of rear loading fixtures.

Click the icons to see how goals translate into space planning strategy.

Reduce Energy Usage

• Goal: Lower refrigeration energy by 6%.

• Micro: Ensure compliance with fixture airflow specifications when setting shelf placement and stacking products.

• Macro: Group cold departments efficiently; separate hot from refrigerated zones.

Click the icons to see how goals translate into space planning strategy.

Launch New Store Formats

• Goal: Open smaller-format urban stores.

• Micro: Curate assortments with essentials and high-velocity SKUs.

• Macro: Design compact layouts with clear sightlines to trip drivers.

Click the icons to see how goals translate into space planning strategy.

Shift Brand Positioning

• Goal: Appeal to both home improvement pros and homeowners.

• Micro: Adjust adjacencies and space allocation to reflect new shopper missions.

• Macro: Create storytelling zones and experiential layouts.

Click the icons to see how goals translate into space planning strategy.