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Start

We warmly welcome you!

At Pentafon, we are committed to continuous improvement and innovation, offering efficient and secure solutions in contact centers to transform and optimize our clients' experience. We are proud to accompany you on this journey, providing the necessary support to achieve your goals successfully.

Continue

Content

1. Company Overview

2. Risk Control & Training for Collections & CS

3. Quality & Continous Improvement

4. Operational Methodology

5. Innovation & Artificial Intelligence

6. Proof Of Past Collaborations

7. Industry Recognition

8. Compliance & Security Certifications

Pentafon Overview

A solid alliance

USA

Texas

We are a company that is part of Grupo Neikos. We have more than 3,000 stations, 9 centers in Mexico and Latin America; certifications such as version 4 PCI-DSS Level 1, ISO 27001, ISO 18295, ISO 9001, Global CIC2.0 Model, ANSI/TIA 942 TIER II, and SOC2-1.

    Through secure technological infrastructure in high availability that guarantees service continuity.

    MEXICO

    CDMX

    • Laguna de Mayran
    • Mariano Escobedo
    • Thiers
    • Insurgentes

    Monterrey

    Morelia

    Hermosillo

    LATAM

    Venezuela

    Peru

    Our Values

    +20

    years of experience

    Innovation

    Commitment

    Honesty

    Respect

    Quality

    4 Strategic Pillars

    Human Talent
    Technology

    Recognized as the best Contact Center and among the top 5 Best Professional Services Companies to work for in Mexico.

    Genesys Pulse Genesys Info Mart

    Speech & Text Analytics

    Infrastructure
    Certifications

    Risk Control & Training

    End-End Operational Framework

    CONTINUOUS TRAINING

    INITIAL TRAINING

    IMMERSION

    BASED ON THE KIRKPATRICK MODEL: REACTION | LEARNING | BEHAVIOR | RESULTS

    EXECUTIVE | MANAGEMENT | COORDINATOR | SUPERVISOR | TRAINING | QA | HR | WFM | MIS | INNOVATION & DEVELOPMENT| IMPLEMENTATION | IT | SECURITY

    wwww.pentafon.com

    End-End Collections Framework

    Training Model

    New Hire Training
    Continuous Training
    Product Training
    Pentafon Induction
    Certification
    Immersion
    Client Updates
    Monthly Evaluations
    Refresher Flight Plan
    Types of Training
    Training Efficiency
    eLearning

    LMS platform, based on MOODLE.

    Online

    Training through virtual classrooms in TEAMS.

    Simulators
    In-person

    Classroom and technical classroom training

    Practical training with AI simulators to evaluate and develop skills.

    Collections Training

    The role of a Collector
    Recovery techniques
    120 minutes
    120 minutes
    Introduction to the world of ARM
    Handling difficult clients
    120 minutes
    120 minutes
    Creative aspects of a collector
    Phone recovery
    120 minutes
    120 minutes
    Early attrition : 10% - 15% Operational attrition: 5%
    Graduation Rate: 90% Nesting: 75% - 85%
    Workshop duration= 12 Hrs.

    Customer Service Training

    The role of a Customer Service Executive
    Call Management
    120 minutes
    120 minutes
    Handling Difficult Customers
    People First
    120 minutes
    120 minutes
    Effective Communication Techniques
    Emotion Management
    120 minutes
    120 minutes
    Early Attrition: 10% - 15% Operational Attrition: 5%
    Graduation Rate: 88.7% Nesting: 75% - 85%
    Workshop Duration= 12 Hrs.

    Client Simulator

    Results

    16%

    Reduction in AHT

    4x

    Reduction in operational errors

    72hrs

    of implementation

    www.pentafon.com

    Quality & Continuous

    Improvement

    QA Model - CX

    Customer experience
    Issued Quality
    Perceived Quality
    CX ANALYSIS - Quality Model - AI
    Quality Model - AI
    INFORMATION SECURITY
    CUSTOMER VOICE
    PROTOCOLS
    TAG
    PROCESSES
    BUSINESS
    • Business scripts
    • Legal scripts
    • Call flow
    • Customer data protection
    • Confidential numbers
    • Card numbers
    • CVV
    • Payment requests
    • Idioms
    • Sounds
    • Silences
    • Profanities
    • Fillers
    • End-to-end operational process
    • 80 – 20 critical and compliance
    • Continuous improvement
    • NPS
    • CSAT
    • FCR
    • EES
    • Automation and efficiency
    • Satisfaction
    • Dissatisfaction
    • Sentiment

    Automated Quality - CX

    Medium

    Product

    Practice real scenarios with NI

    Generate improvement statistics

    Certify pass to Floor

    Graduation rate Curve Rotation

    Certifier / AI

    Monthly results presentation

    Generate voice customer / CX report

    Define monitoring sample

    QA Manager

    Perceived Quality

    Service quality report generation

    Service quality

    Evaluate calls

    Send alerts

    QA / AI

    Report EC behaviors

    Generate process-level analysis

    CX NPS CSAT FCR CES

    Evaluate calls

    CX Analytics

    Issued Quality

    Speech

    Trend detection

    Transcribe calls

    Data creation

    Data Governance Reporting - MIS&BI

    Data Upload Information
    Extraction of CRM, IVR, and ACD databases (internal developments, Avaya, Oracle, Sprinklr, Genesys, Genesys Cloud, Five9) via ETL and loading processes.
    Transformation
    Sync of the Pentafon data warehouse allows us to categorize different sources and generate information cubes.
    Dashboards
    Reports
    Through automatic tasks and queries, report or dashboard updates are generated that depend on processes and tools rather than people.
    We have BI dashboards for dynamic KPI management.

    Advantages:

    100%

    • Pentafon data models. Access all detailed information without consuming custom reports.
    • Automation in database connections via API, ETL, RPA.
    • Experience in integrations with various calling platforms.
    • A customized Infomart BI tailored to each business's needs.
    of effectiveness in:
    • Report accuracy
    • Online reports

    Operational Leadership

    Pentafon's Team

    Antonio Fajer President

    Jesús Bermejo Director of Growth and Strategy

    Ingrid Gomiciaga Subdirector of Administration

    Rolando Blanco HR Director

    Filiberto Mondragón General Director

    Edmundo Olguín IT Director

    Irasema Sánchez Operations Director

    Omar Jiménez Continuous Improvement Director

    Joel García Operations Director

    Salvador Rodríguez Subdirector of Command Center

    Emmanuel Moran Operations Director

    Operational Methodology

    Performance Improvement Practices

    Leadership

    Customer Focus

    Get to know your team, outline feedback methodology

    Document specific progress in a weekly, monthly and quarterly basis

    Step 1

    Step 8

    Industry specific onboarding, understanding type of users, clients

    Presenting Information

    Industry insights, customer behaviors, interaction’s analysis accross the board

    Critical Thinking

    Step 2

    Step 7

    PERFORMANCE MANAGEMENT PROCESS

    Step 3

    Step 6

    Innovation introduction. Is your team aware of today’s tech?

    Reward and recognize the good performance

    Step 5

    Step 4

    Managing Resources

    Expectation settings, eliminate ambiguity and promote ownership

    Identify performance gaps and reinforce all resources available

    Teamwork

    Communication

    Inbound Reports Example

    Example of Outbound Reports

    Command Center by Genesys - MIS&BI

    Set of online reports on our Genesys platform with BI views that allow real-time and historical information.

    INFOMART - Real-time and historical KPIs

    Analysis tool that integrates real-time and historical data, capturing information from IVR and other sources to analyze interactions, navigation, and statistics in contact centers.

    PULSE by Genesys - Agent status and operation

    Allows managing agents, monitoring groups, viewing detailed statistics, and exporting templates for different operational environments, making it ideal for overseeing the performance of a contact center in a quick and centralized manner.

    Innovation

    Artificial Intelligence

    Offer with innovation

    Pentafon offers all the tools with Generative Artificial Intelligence that enable operational efficiencies as well as minimize errors in information handling.

    WFM

    Attraction and Selection

    Training

    Operations

    Quality

    Reporting & Analytics

    +MONITORING

    +SIMULATOR

    +INTERVIEWER

    +AGENT ASSIST

    +VOICEBOT

    +CERTIFIER

    +CHATBOT

    +IVR GENERATIVO

    Voicebot

    Generative

    Generative Voicebot

    Tool that uses generative AI, capable of maintaining natural and fluid conversations with users through voice.

    Features

    Benefits

    • Greater efficiency in management
    • Generation of qualified leads
    • Scalability in capacity
    • Cost reduction
    • Line decongestion
    • Availability 24/7
    • Reduces waiting times
    • Unique and personalized interactions.
    • Natural tone of conversation.
    • Continuous and semi-autonomous learning.
    • Integration with other systems.
    • Ability to transfer to agents for closing sales.

    Simulator

    Simulator

    Virtual environment where agents can practice skills in a realistic and personalized scenario, receiving instant feedback tailored to performance.

    Features

    Benefits

    • Personalized learning
    • Increase in graduation rate
    • Decrease in learning curve
    • Safe practice
    • Soft skills development
    • Real process simulation
    • Different customer profiles
    • Various evaluation levels
    • Real-time feedback

    Agent Assist

    Agent Assist

    AI Assistant for quick and reliable information delivery to agents

    Features

    Benefits

    • Error reduction
    • Reduction of AHT
    • FCR increase
    • Better customer experience
    • Document references and URLs
    • Continuous learning
    • Controlled model
    • Integration with existing systems

    Chatbot

    Chatbot

    Simulate a conversation with a human user, using artificial intelligence and natural language processing. They can answer questions, provide information, and perform tasks automatically.

    Features

    Benefits

    • Greater efficiency
    • Availability 24/7
    • Line decongestion
    • Customer experience improvement
    • Increased efficiency
    • Data generation
    • Natural conversation
    • Personalization
    • Integration with other systems
    • Continuous learning

    Proof of Past Collaborations

    Omnichannel Collections Clients

    Department Store 1
    Department Store 2
    Accessible Banking
    Retail Shop
    Accessible Banking
    Fintech
    Telecommunications

    140k clients

    98k clients

    350k clients

    50k clients

    68k clients

    330k clients

    492k clients

    • 2023-2024: 1st place with over 100% compliance
    • Recognized for 2 consecutive years as leaders in portfolio recovery
    • Challenge: 80% of the portfolio based on results
    • Due to our results, we were assigned a special portfolio of high-risk clients
    • Welcome call and financial education voicebot
    • 1st place in portfolio recovery
    • 80% of the portfolio assigned
    • We manage their digital strategy
    • 30% difference compared to our competitors
    • Digital strategy with a voicebot in the preventive portfolio
    • 1st place versus the internal channel
    • 1st place in early delinquencies
    • Omnichannel strategy with more than 20% through internal channels
    • Omnichannel approach for delinquencies of 4 to 6 months
    • 1st place in early delinquency during the first 5 consecutive months
    • 1st provider with an omnichannel strategy
    • In 2024, we surpassed the results of the other providers from 2023
    • 1st service implemented 100% digitally.
    • 1st place among providers with a 100% digital strategy.
    • 1st place compared to traditional call center competitors

    Fintech space solutions

    System
    SERVICES

    BLASTER

    VOICE

    WHATSAPP

    SMS

    E-MAIL

    Customer Service Experience

    Retail

    Insurers

    Services

    Banking

    Fintech

    Industry Recognition

    Why choose Pentafon?

    Benefits that make a difference:

    • Experience: +20 years of experience with satisfied AAA clients.
    • Financial capacity.
    • Transformation scenario generating efficiency and improving operational results.
    • Client's strategic level.
    • Security: We pride ourselves on being the only contact center in the Mexican market certified in Level 1 PCI-DSS version 4.0, ensuring the highest standards of security and data protection.
    • Continuity: Our infrastructure with ANSI TIA Rated 2 certification guarantees over 99.9% availability and is supported by two electrical substations. Additionally, we have backup in our private cloud and perimeter security through Fortinet solutions.
    • Management strategy: Experience working with GENESYS, the top Call Center platform and a global leader in voice and telecommunications.
    • Innovation: Through Xira, development of robots with artificial intelligence (AI).

    CX & EX Awards 2025

    Best Digital Transformation Strategy
    Best Talent Management Strategy

    Una empresa del sector financiero buscaba reforzar la protección de datos sensibles de sus clientes.

    Una empresa del sector financiero buscaba reforzar la protección de datos sensibles de sus clientes.

    Recruitment process model as a key for operational excellence, delivery and success

    Second largest bank in Mexico data protection.

    Resultados obtenidos

    Resultados obtenidos

    Results

    Results

    40%

    100%

    40%

    100%

    40%

    100%

    5 days to -48 Hrs

    25%

    Reducción intentos de fraude

    Cumplimiento en auditorías de seguridad

    Reducción intentos de fraude

    Cumplimiento en auditorías de seguridad

    Compliance with security audits

    Efficiency in candidate selection

    Reduction in fraud attempts

    Time-to-hire

    35%

    60%

    35%

    60%

    60%

    35%

    15%

    40%

    Mejora en la confianza del cliente.

    Mejora en la confianza del cliente.

    Reduction in incident response time

    Retention rate after 6 months

    Improved customer trust, reflected in surveys.

    The incidence of fraudulent transactions was reduced

    Tiempo de respuesta ante incidentes

    Tiempo de respuesta ante incidentes

    Best Sales and Omnichannel Strategy
    Best Customer Experience Strategy

    Una empresa del sector financiero buscaba reforzar la protección de datos sensibles de sus clientes.

    Una empresa del sector financiero buscaba reforzar la protección de datos sensibles de sus clientes.

    First place in retention and cross-selling scores for 6th largest insurance company in Europe

    Flawless customer experience journey knowledge transfer.

    Resultados obtenidos

    Resultados obtenidos

    Results

    Results

    40%

    100%

    30%

    20%

    40%

    100%

    91%

    40%

    Reducción intentos de fraude

    Cumplimiento en auditorías de seguridad

    Reduction in operational costs

    Higher scores in customer satisfaction surveys

    Reducción intentos de fraude

    Cumplimiento en auditorías de seguridad

    Increase in cross-selling sales

    Customer retention, reducing the cancellation rate by 50%

    35%

    60%

    25%

    35%

    60%

    Recognized with the Gold Medal at the National Awards by the IMT.

    95%

    48 Hrs to 2 Hrs

    Mejora en la confianza del cliente.

    Increase in customer loyalty and retention

    Tiempo de respuesta ante incidentes

    Mejora en la confianza del cliente.

    In customer satisfaction

    Response time

    Tiempo de respuesta ante incidentes

    Client NPS

    Average Evaluation

    9.0

    8.9

    9.1

    Semiannual Sample:

    NPS 9.0 / 70%

    Industry Benchmark:

    60%

    Compliance &

    Security Certifications

    Certification PCI DSS

    Certifications

    ISO 9001: 2015
    ISO/IEC 27001:2013
    ISO 18295-1:2017

    PCI-DSS Level 1, Version 4.0

    Compliance Level

    0%

    More than 6 million

    Security incidents Since 2024

    1 to 6 million

    Annual transactions

    20,000 to 1 million

    Less than 20,000

    Mandatory

    External audit requirement

    Internal audit

    Not mandatory

    Mandatory

    Penetration testing

    Optional

    Not required

    Mandatory

    Vulnerability quarterly

    Optional

    Benefits

    Not required

    Security Ecosystem

    Information Security
    Operations Security
    • Cybersecurity strategy.
    • Information security committee.
    • Internal/external vulnerability analysis.
    • Risk assessment.
    • Internal and external audits.
    • Logical security consisting of antivirus, domain policies, etc.
    • Security in Communications.
    • Logical access control.
    • Cryptography.
    • Incident management.
    • Transactional IVR.
    Physical Security
    Human Resources
    • Physical Security.
    • Arches, security guards with garret, and 1-1 control.
    • Clean desk.
    • Controlled access to devices, CCTV, and patrols.
    • Security controls in the data center.
    • AI in recruitment and selection process.
    • During the candidate evaluation process, we have 4 security levels depending on the type of information they will access.
    Business Continuity
    • Own data center, certified in ANSI TIA Rated 2.
    • Strategy and processes to ensure availability.

    Redundant architecture (voice and data)

    Benefits:
    • Up to 3 carriers per site, for diversity and redundancy in intercommunication.
    • VPN tunnels between sites as a complement to L2L and MPLS links.
    • SDWAN technology at all sites to maintain secure and encrypted communication.

    wwww.pentafon.com

    Redundant electrical infrastructure

    Certified data center

    99.97%

    Telecommunications

    Horizontal and vertical cabling, redundant access, cabinets, access room, and documentation.

    Availability
    Architecture

    Construction type, materials, roof, floors, and rooms.

    Electrical system

    Electrical redundancy, UPS topology, physical grounds, generators, and batteries.

    Mechanical system

    Air conditioning, piping, drainage, fire detection, and liquid detection.

    Benefits

    wwww.pentafon.com

    Pentafon

    Facilities

    Pentafon Insurgentes Facilities

    Pentafon HQ-Thiers

    Meeting rooms

    Controlled access

    Security arches

    Main access

    Infirmary

    Operational area

    Operational area

    Training rooms

    Common Areas

    Additionally, our resting areas are designed to promote team well-being, ensuring the satisfaction of both our clients and the agents who are part of this ecosystem.

    Rest Area

    Dining Room

    Common Areas

    Play Area

    Parking

    Elevators

    Lockers

    Emergency Staircase

    www.pentafon.com

    Carrier Dinámico

    Data Security and Protection with AI:

    In an environment where cybersecurity is a priority, a financial sector company sought to strengthen the protection of its clients' sensitive data. The implemented solution included: Real-time AI monitoring: Analysis of over 500,000 interactions monthly, detecting and blocking fraud in seconds. Two-factor authentication and data encryption: Compliance with standards such as PCI-DSS Level 1 and ISO 27001. Automation in anomaly detection: A 60% reduction in response time to incidents, allowing for preventive measures to be taken before fraud occurs.

    Solutions

    Challenges

    1. Artificial Intelligence Applied in Initial Filters 2. Automation in Candidate Management 3. Virtual Evaluations and Interviews 4. Omnichannel Communication with Candidates 5. Cybersecurity from the First Filter with People Analytics and AI

    • High Hiring Times: The selection process could take up to five days to complete.
    • Lack of Candidate Segmentation: A large volume of applications without effective pre-selection.
    • Poor Candidate Experience and High Turnover: Long processes and lack of personalization in selection created frustration, increasing turnover and recruitment costs.

    Solutions

    Challenges

    1. Intelligent Automation with AI.2. Omnichannel and Personalization. 3. Employee Training and Well-being. 4. Predictive Analytics and Proactive Management.

    • High operational costs and the need to optimize resources without sacrificing service quality.
    • Disconnection between communication channels, which affects the consistency of the customer experience.
    • Problems with customer retention.
    • Inconsistency in the quality of service provided across different touchpoints.

    Command Center

    Database

    Database reception

    It is received through an STP in a defined format and automatically uploaded to our server.

    3 hygiene steps are taken:

    • Validation of duplicates (self and outer models)
    • IFT (National Numbering Plan)
    • Blacklist (by client or operations)

    Database hygiene

    The hygiene results are automatically uploaded to the CRM and Genesys.

    Upload to Genesys

    Three types of dialing modes and automatic playbook execution with no dependence on human factors:

    • Up to 6 contact attempts according to business rules.
    • Restricted by time slot and validity.
    • Focus on the LIFO model (Last In, First Out).
    • First attempt: contact search via mobile phone.
    • Second attempt: contact via mobile or landline.
    • Automatic recycling every 15 minutes, considering system end states (voicemail, no answer, network error, etc.), increasing agent occupancy.

    Dialing

    Solutions

    Challenges

    • High cancellations: 30% of customers canceled within the first 12 months.
    • Optimization of contact time: The 48-hour follow-up time resulted in a loss of interest.
    • Low renewal conversion: Only 60% of customers renewed on the first attempt.

    1. Predictive models to identify customers at risk of cancellation with 85% accuracy.2. Omnichannel automation through WhatsApp, SMS, automated calls, and emails, reducing response times by 60%. 3. Personalization of offers using AI to adjust discounts and benefits in real-time, increasing the retention offer acceptance rate from 25% to 52%.

    Agent Assist

    Eficiencia Operativa

    • Reducción del Tiempo de Atención (AHT) 20% y aumento del First Call Resolution (FCR).
    • Menos escalaciones y mayor autonomía para los agentes.
    Uniformidad y Precisión
    • Información actualizada y coherente para todos los canales.
    • Cumplimiento normativo (CNBV y regulaciones bancarias).
    Capacitación Rápida
    • Onboarding más ágil y curva de aprendizaje reducida.
    • Acceso a flujos guiados y autoaprendizaje.
    Mejor Experiencia del Cliente
    • Respuestas más rápidas y precisas.