Mark Certificates Product Training

Mark Certificates

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Index

Introducing Mark Certificates

Application and Installation

Product Goals & Use Cases

Explaining the Mark Certificate application and installation process

Defining the product goals and use cases for Mark Certificates

Understanding what Mark Certificates, the options and their benefits

Resources and Materials

Quiz

Identifying what product resources and materials are available

A few questions to test your understanding of this content!

Introduction to Mark Certificates

Introduction to Mark Certificates

What problems are we solving with Mark Certificates?

• Too many inbound emails
• Users are wary of emails due to phishing and scams
• Potential damage to brands and image
• Loss of brand identity in email communications
• Low email delivery, open and click through rates
• Low customer engagement
• Low brand / logo visibility

Introduction to Mark Certificates

Introducing Mark Certificates

What are Mark Certificates?

• A Mark Certificate is a digital certificate issued by a Certificate Authority (CA) that allows organizations to display a logo in a recipients email
• A Mark Certificate requires either a trademarked logo (VMC) or a logo that has been used for at least 12 months (CMC), DMARC adoption, cerified identity and confirmation of email domain ownership
• It is used when sending emails to verify its origin and displays a logo as part of the sender ID
• It instills trust that the email is from a geniune source and improves email delivery, open, read and click-through rates.

Introduction to Mark Certificates

What are the different Mark Certificates?

Verified Mark Certificate

Common Mark Certificate

• Use Case Scenario: Registered logo included in the authorized IPO list; utilize Verified Mark Certificate (VMC)
• Displays the organization logo in the recipients inbox, and a blue verified tick mark in opened emails
• Restricted by the number of regions they are valid in
• The price of a VMC is $1,450 per certificate, and $449 for each additional domain

• Use Case Scenario: Unregistered logo used consistently for at least twelve months; utilize Common Mark Certificate (CMC)
• They do not currently offer the blue verified tick mark in opened emails
• Not restricted by region and are perfect for smaller businesses
• The price of a CMC is $1,035 per certificate, and $449 for each additional domain.

Government Mark Certificate

Modified Mark Certificate

• Use Case Scenario: Unregistered logo authorized by government pursuant to a legal statute; utilize Government Mark Certificate (GMC)
• Displays the organization logo in the recipients inbox, and a blue verified tick mark in opened emails
• Restricted by the number of regions they are valid in
• The price of a GM is $1,450 per certificate, and $449 for each additional domain

• Use Case Scenario: Registered logo with edits or changes not officially registered with the IPO; utilize Modified Mark Certificate
• These will not feature on the website or web shop, but will be used when a customer needs to modify and existing VMC or CMC purchased from GlobalSign
• The price of a MRM is $1,035 per certificate, and $449 for each additional domain.

Introduction to Mark Certificates

How do Mark Certificates work?

Brand Indicators for Message Identification (BIMI) is the technology behind the use of Mark Certificates. BIMI is an email standard that lets email providers display a company's logo next to their emails.

https://bimigroup.org/

BIMI works in two parts:

1. Publishing Brand Indicators via DNS TXT record containing information about their logo and how to verify.
2. Verifying the Indicators to check the TXT record and verify the logo using a Mark Certificate that confirms the company owns the trademark for the logo. If it checks out, the recipient's inbox will display the company's logo.

For the logo to be displayed, the email must pass DMARC checks to ensure it actually came from the company it claims to be from.

The Pros and Cons of Mark Certificates

Building Trust

Beyond the Logo

How do Mark Certificates contribute to increased trust between senders and recipients?

What limitations are there to Mark Certificates?

• Verification of Authenticity

• Visual Cues and Brand Recognition

• Improved Sender Reputation

• Reduced Phishing Risk

• Doesn't Guarantee Content

• Reliance on Foundation

• Adoption Rate

Even with these limitations, Mark Certificates play a crucial role in email security by significantly reducing logo spoofing and increasing trust in legitimate senders.

Mark Certificates contribute by providing a secure and visually recognizable verification system for email senders.

Application and Installation

Application and Installation

Application requirements

• Registered company or government organization
• Registered trademark or logo in Scalable Vector Graphics (.SVG) format
• Email sending domain (i.e. @globalsign.com)

Application and Installation

Ordering process

Mark Certificates are available via GCC under SSL Certificates tab.

• Covers single email domain
• Maximum validity of 397 days or one year
• Option for additional domains as SANs
• Option for renewing

Application and Installation

Ordering process

• Organizational point of contact
• Provide Certificate Signing Request (CSR)
• CSR details
• Submit logo in SVG format and provide registration details
• Other organizational details (EV level)
• Payment, confirm, and order complete
• Domain validation
• EV Vetting (3-5 days)

Application and Installation

Installation

• Upload the Mark Certificate and logo
• Add URL as a BIMI record (DNS TXT)

Additional BIMI requirements

• Create an SPF record(Sender Policy Framework)
• Configure DKIM signature(DomainKeys Identified Mail)
• Specify DMARC policy(Domain-based Message Authentication, Reporting, and Conformance)

Red Sift Partnership

Key benefits of Red Sift

• Automatically discover all domains and subdomains sending email
• Update your DNS once and manage all protocols from a single platform
• Continuously surface forgotten or misconfigured DNS records
• Leverage a security-trained LLM for smarter insights
• Backed by one of the highest-rated customer success teams in the industry

Mark Certificate Goals & Use Cases

Mark Certificate Goals

Building Trust and Preventing FraudMark Certificates reduce the risk of customers falling victim to phishing scams, as emails with embedded company logos are much harder for phishers to forge due to the requirements of DMARC and Mark Certificates using BIMI.Boosting Brand Identity and EngagementA verified logo fosters instant brand recognition. This strengthens your brand identity and creates a professional first impression.Your emails transform from generic messages to visually branded communications, which can lead to higher open rates and better engagement with your target audience.Standing Out from the CompetitionMark Certificates allow your brand to cut through the noise. The verified logo acts as a visual cue, grabbing attention and differentiating your emails from generic clutter, ensuring your message reaches the intended audience.

Mark Certificate Use Cases

Real-World Use Cases

E-Commerce Businesses: It can help build trust with customers by displaying the company’s logo in the inbox, assuring customers that the email is indeed from the legitimate business and not a phishing attempt. Financial Institutions: Mark Certificates can help these institutions assure their customers that the emails they receive are genuine and safe to interact with. Healthcare Providers: A Mark Certificate can reassure patients that the information they receive is from a verified source, enhancing patient trust and engagement. Educational Institutions: To ensure that important communications such as admission letters, grade reports, and event invitations are recognized as authentic by students and parents. Marketing Agencies: Enhance the effectiveness of their email marketing campaigns, by displaying the client’s logo in the recipient’s inbox, they can increase brand recognition and email engagement rates.

Why GlobalSign?

Reputation as a trusted Certificate Authority (CA)

Global presence with localized support and services

Compliance with industry regulations and standards

Demonstrated track record of customer trust and satisfaction

Scalable solutions for businesses of all sizes

High level of reliability and uptime

Resources and Materials

Marketing Collateral

• Enterprise Webpage

• Webshop

• Datasheet

• Blog

• Press Release

Further Information

PBP

Battlecards

Boards

Quiz: Let's Test Your Knowledge of Verified Mark Certificates!

Quiz 1/5

They are a new type of digital signature

They are digital certificates to prove the content of a document

What are Mark Certificates?

They are certificates aimed at proving a companies brand or logo in emails

Quiz 2/5

3 Years

2 Years

How long do Mark Certificates last?

1 Year

Quiz 3/5

Unlimited

One

How many domains are included in each Mark Certificate?

Up to three

Quiz 4/5

Registered company and Registered trademark

Registered company or government organization, Registered trademark or logo, or logo that has been used for at least 12 months, email sending domain

What are the pre-requisites for a Mark Certificate?

Any type of company or organization with a registered trademark

Quiz 5/5

Yes

No

Do all email providers support VMC?

Quiz

Good work!

Quiz

Wrong!

Well done! You have now completed this session.