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Internal enviroment
ALBERTO DEL VALLE CANCELA
Created on October 12, 2025
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Transcript
Internal Analysis Environment: Biotrace
Diego Del Castillo Gómez Alberto Del Valle Cancela Tomás Gallardo Écija Daniel García Feliu
Date: 31/10/2025
DEEP INTERNAL ANALYSIS
Primary activities of the value chain
Inbound logistics
Sourcing and managing specialized raw materials.
Operations
The complex manufacturing process of the chip.
Getting the finished product to the customer.
Marketing and sales
Outbound logistics
Creating demand and securing purchases.
Service
Supporting the product after the sale.
Estado de la cuestión
Support Activities
Technology Developement
Procurement
Firm Infraestrucure
Human Resources
Biomedical Engineering, Regulatory Affairs (EMA/MDR), Data Science, and Clinical Affairs.
Executive leadership, finance, and legal
B. Braun: existing GMP manufacturing, distribution channels, and sales force
Exclusive University Partnerships (ETH Zurich, Karolinska Institutet)
is
V.R.I.O RESOURCES
main vrio resources
Valuable
Rare
Inimitable
Organized
- Intelectual Property on Biodegradable Sensor Design
- Technological Infrastructure
- Exclusive University Research Partnerships
- Potential R&D Capability (for improving and expansion of the service)
- Unique Data Analysis systems for infections rapid detection
- Efficient production and supply chain