THe costumer
Discount consumer
María Fernanda ALonso Lases Universidad Anáhuac México E-commerce y Negocio de Moda Facultad de Diseño Jorge Mauricio Núñez Bladinieres 10/02/2025
LUCíA
Age: 28 years old
Socioeconomic level: C, C+ Style: Casual and modern; likes to look good but comfortable.
Characteristics: organized, strategic, practical, digitally connected and focused on taking advantage of offers.
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How does she live?
Carla works as a graphic designer and lives in Mexico City. She's very organized and buys almost everything online because she likes to save time and money. She loves looking for deals, comparing prices, and using coupons before buying. She spends a lot of time browsing websites like Amazon, Mercado Libre, and Shein, and follows social media accounts that post promotions. She gets excited when she finds something she likes at a good price, especially during sales events like Black Friday or Buen Fin.
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PREFERENCES
- She loves staying up-to-date on fashion, home decor, and technology.
- She buys items like cushions, lamps, bags, and chargers.
- She looks for beautiful, practical, and functional products without breaking the bank.
- She values trusted brands with fast shipping, secure payments, and good return policies.
- She enjoys sharing her finds on social media or with her friends.
- She prefers quick, easy, and efficient shopping experiences.
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BUYING BEHAVIOR
- Shop primarily online, using apps and websites like Amazon, Mercado Libre, Shein, Zara, Ikea, and Miniso.
- Compare prices and read reviews before making purchases.
- Add items to your cart and wait for sales or coupons.
- Subscribe to newsletters and deal alerts to avoid missing out on discounts.
- Shop strategically, aiming to save money without sacrificing quality.
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Types of products she wants, needs, desires, or lacks
Want
Desire
Lack
NEED
Get quality products at a good price and take advantage of promotions.
trendy clothes and fashionable accessories, useful gadgets, and home decor.
optimize your money and feel like you made smart purchasing decisions.
patience for impulse purchases or brands that don't have discounts.
NEXT
thank you
START
THe costumer
Mafer Alonso
Created on October 12, 2025
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Transcript
THe costumer
Discount consumer
María Fernanda ALonso Lases Universidad Anáhuac México E-commerce y Negocio de Moda Facultad de Diseño Jorge Mauricio Núñez Bladinieres 10/02/2025
LUCíA
Age: 28 years old Socioeconomic level: C, C+ Style: Casual and modern; likes to look good but comfortable. Characteristics: organized, strategic, practical, digitally connected and focused on taking advantage of offers.
NEXT
How does she live?
Carla works as a graphic designer and lives in Mexico City. She's very organized and buys almost everything online because she likes to save time and money. She loves looking for deals, comparing prices, and using coupons before buying. She spends a lot of time browsing websites like Amazon, Mercado Libre, and Shein, and follows social media accounts that post promotions. She gets excited when she finds something she likes at a good price, especially during sales events like Black Friday or Buen Fin.
NEXT
PREFERENCES
NEXT
BUYING BEHAVIOR
NEXT
Types of products she wants, needs, desires, or lacks
Want
Desire
Lack
NEED
Get quality products at a good price and take advantage of promotions.
trendy clothes and fashionable accessories, useful gadgets, and home decor.
optimize your money and feel like you made smart purchasing decisions.
patience for impulse purchases or brands that don't have discounts.
NEXT
thank you
START