Customer Tags
Sections like this will help you get organized
Why This Matters
How to use customer tags to make informed decisions at the studio
What each customer tag means
How to differentiate between automatic and manual tags
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Tags give staff instant insights into who their customers are—whether they’re first-timers, loyal members, VIPs, or have specific needs—so every interaction feels thoughtful and informed. They also flag important details like billing issues, membership types, or corporate accounts, helping staff resolve problems proactively. Tags are a powerful tool to create experiences that keeps customers coming back.
Click the cards to review What you'll learn in this lesson.
Title
Write a brief description here
Customer Tags
Customer/User tags can be applied to customers automatically and manually. This video covers both types of tags in detail.
Knowledge Resources
Click each button to access the additional knowledge.
Guru (Internal)
Knowledge Base
How do I add a tag to a customer's account?
What is the cost of custom user tags? (Top of card)
What is the difference between the employee tags?
Is there a way to mass remove a customer tag?
Where can I see customers with specific tags?
Can clients edit existing user tags?
Can my studio create custom user tags?
Can clients track who added a user tag to a customer's account?
Deeper Learning
Click each card for pro tips and deep dives on customer tag nuances.
Mariana Tek vs Xplor Growth Tags
Employee permissions
Quiz
Students
VIPS
Quiz
Students
Quiz
Students
Quiz
Lesson Summary
Can't get enough of customer tags? Select the image above for an interactive review of each tag.
- Customer tags provide quick insights into a customer's status, habits, or special conditions—helping to deliver personalized service.
- Tags can be automatic or manual:
- Automatic tags are generated by Mariana Tek based on reservation activity or customer behavior (e.g., Birthday, First Reservation, Frequent Customer, Membership Payment).
- Manual tags are added by staff to highlight important traits or notes (e.g., VIP, Injury, Student, Extra Care).
- Certain tags flag important actions, like missing waivers, declined payments, or unsigned purchase agreements, so staff can resolve issues before they affect a customer's booking.
- Tags can also be tied to discounts, allowing studios to recognize and reward specific customer groups.
Within Xplor Growth, you'll see the terms "Mariana Tek User Tag" and "Xplor Growth Tag".Mariana Tek User Tags are the customer tags within Mariana Tek admin that come through to a contact profile in Xplor Growth. Xplor Growth Tags are separate from the tags available in Mariana Tek and can be especially helpful when trying to group a specific segment of contacts based on data that isn't captured in Mariana Tek.
Customer Tags Lesson
Xplor Training Team
Created on October 10, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Smart Presentation
View
Practical Presentation
View
Essential Presentation
View
Akihabara Presentation
View
Pastel Color Presentation
View
Visual Presentation
View
Relaxing Presentation
Explore all templates
Transcript
Customer Tags
Sections like this will help you get organized
Why This Matters
How to use customer tags to make informed decisions at the studio
What each customer tag means
How to differentiate between automatic and manual tags
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Tags give staff instant insights into who their customers are—whether they’re first-timers, loyal members, VIPs, or have specific needs—so every interaction feels thoughtful and informed. They also flag important details like billing issues, membership types, or corporate accounts, helping staff resolve problems proactively. Tags are a powerful tool to create experiences that keeps customers coming back.
Click the cards to review What you'll learn in this lesson.
Title
Write a brief description here
Customer Tags
Customer/User tags can be applied to customers automatically and manually. This video covers both types of tags in detail.
Knowledge Resources
Click each button to access the additional knowledge.
Guru (Internal)
Knowledge Base
How do I add a tag to a customer's account?
What is the cost of custom user tags? (Top of card)
What is the difference between the employee tags?
Is there a way to mass remove a customer tag?
Where can I see customers with specific tags?
Can clients edit existing user tags?
Can my studio create custom user tags?
Can clients track who added a user tag to a customer's account?
Deeper Learning
Click each card for pro tips and deep dives on customer tag nuances.
Mariana Tek vs Xplor Growth Tags
Employee permissions
Quiz
Students
VIPS
Quiz
Students
Quiz
Students
Quiz
Lesson Summary
Can't get enough of customer tags? Select the image above for an interactive review of each tag.
Within Xplor Growth, you'll see the terms "Mariana Tek User Tag" and "Xplor Growth Tag".Mariana Tek User Tags are the customer tags within Mariana Tek admin that come through to a contact profile in Xplor Growth. Xplor Growth Tags are separate from the tags available in Mariana Tek and can be especially helpful when trying to group a specific segment of contacts based on data that isn't captured in Mariana Tek.