reality/virtuality

reality/virtuality

THEMATIC ANALYSIS

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[PRESENTED BY SOFIA LOPEZ]

English in the world.

Today, English is the pre-eminent global language, spoken by more than a quarter of the world’s population. English plays a key role in international diplomacy, trade and commerce, the global media and entertainment industries, and is used in everyday encounters across the world. In this module, you’ll trace the history of its spread across the globe and explore the diversity that characterises present-day English in a range of everyday settings from home to education and work. Using both print and online materials, you’ll investigate its influence, alongside other languages, in contemporary global issues such as migration and political protest.

English and Technology

In today's digital age, technology has transformed the way we live, work, and communicate. In this context, proficiency in English has become an essential skill for those who want to stand out and make the most of the opportunities offered by the tech world. Here, we will explore the reasons why English is crucial in the field of technology and how it can influence both professional and personal success.

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Shared knowledge.

Definition

[Shared knowledge refers to the information, beliefs, and understanding that individuals have in common within a particular context or social group. This collective understanding helps facilitate communication and comprehension, allowing speakers to reference things more effectively through deixis and reference without needing extensive explanations.]

5 points of shared knowledge

Data

5. Misunderstandings can arise when individuals do not have the same background knowledge, leading to confusion in communication.

1. Shared knowledge can include cultural references, experiences, or common facts that make communication smoother and more efficient.
2. It plays a crucial role in deixis since deictic expressions often rely on the listener’s understanding of the context

Data

3. In conversations, speakers often assume a level of shared knowledge to avoid unnecessary details, making dialogue more fluid.4. Shared knowledge can evolve over time within groups as new experiences and information are integrated.

Data

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Technology in commerce

E-commerce, or electronic commerce, refers to the buying and selling of products and services using devices connected to an electronic network such as the internet.

Learning English online

Authentic Content

FLexibility and access

Learners have the ability to study according to their own speed, schedule, and environment, ensuring that learning is attainable no matter where they are.

Simple opportunities to connect with native individuals, authentic media, and international groups for genuine language experience

Inmersive tools

Cost- Effectiveness

Virtual education typically offers high-quality instruction at a reduced price in comparison to traditional face-to-face classes.

Virtual reality, artificial intelligence instructors, and interactive applications offer captivating and tailored practice opportunities.

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AUTHOR SOFIA LOPEZ

Using social media to interact with customers Businesses can use social media to see what customers are saying about their products and services. Additionally, customers can ask questions, or express their views, about the products and services of a business. These customer interactions need to be handled carefully, as inaccurate or inappropriate responses can be shared quickly and easily, creating bad publicity for the business.

Digital communication tools

1. There are a number of digital tools that are commonly used in business to communicate, both internally and externally, including:
2. Email – Electronic mail enables written messages to be sent instantly to others, and files can be shared as attachments.
3. Mobile phones – Mobile phones enable verbal conversations to be conducted anywhere. They also allow short written messages to be sent (see instant messaging).
4. Mobile applications – Applications (apps) are designed to run on smart phones and tablets. They can be used to create documents, capture images and enable banking transactions.
5. Websites – A page or group of pages containing written and visual information using various media.
6. Social media – A variety of web platforms that enable users to share ideas, content, information and messages.
7. Web conferencing – A meeting that uses communications software to stream images and/or voices over the internet between participants in different locations.
8. Cloud services – Software, such as online document editing and data storage, that is run from a remote location but that can be accessed from anywhere as long as a connection to the internet is maintained.
9. Instant messaging – Software that enables users to send instant messages, usually in the form of text, to each other.

Advantages of e-commerce

1. Attract customers across the globe
2. Sell at any time of the day or night
3. Receive payments immediately
4. Reduced overhead costs compared to running a physical shop

Disadvantages of e-commerce

1. More competitors from across the globe, making it harder for the business to get noticed
2. Employees may need new skills, eg website maintenance
3. Procedures required for how products and services will be delivered and processing returns
4. A need to maintain and update technologies, including security software, which may be expensive

Three things are required for e-commerce to take place: a seller who has products and services that are displayed electronically a buyer who has the equipment required to view the seller’s products and services, and a means of paying for them a network that enables information and payment to be exchanged by the buyer and seller

English as the Universal Language of Technology English is considered the lingua franca of technology. From software development to scientific research, English is the predominant language in technical documentation, user manuals, application programming interfaces (APIs), and discussion forums. Major programming languages, such as Python, Java, and C++, use English keywords, making it easier to understand and learn these languages globally. Access to Information and Resources The majority of educational resources, online courses, tutorials, and technical documentation are available in English. Learning platforms like Coursera, edX, Udacity, and Khan Academy offer a wide range of courses in English on tech-related topics. Additionally, the latest research, advancements, and publications in the tech field are predominantly published in English. Having a good command of this language allows one to access this information firsthand, stay updated, and learn from experts in the field. Global Collaboration and Networking Collaboration is fundamental in technology, and English facilitates communication between professionals from different countries and cultures. Leading tech companies, such as Google, Apple, Microsoft, and Amazon, have international teams where English is the language of communication. Participating in collaborative projects, international conferences, and online communities like GitHub and Stack Overflow requires English skills to share knowledge, solve problems, and build professional networks. Innovation and Entrepreneurship English also plays a crucial role in tech entrepreneurship. Entrepreneurs need to communicate with investors, customers, and international partners. Presentations, pitches, and negotiations are often conducted in English. Additionally, many startup incubators and accelerators operate in English, providing entrepreneurs with access to mentorship, funding, and global markets.

Below, and finally, you can find information on Technology in Commerce and Learning English online.