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Our Favourite commercial

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Created on October 10, 2025

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Transcript

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Our Favourite commercial

Made by:Gabriel and Arthur

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Index

Marketing Strategies Used and Their Effectiveness

Reason for Choosing the Ad

Link of our Ad

Purpose of the Commercial

The Brand

Product or Service Advertised

Target Audience

The Brand

Nike: A global leader in sports apparel, footwear, and equipment, known for innovative marketing and championing social issues.

Video

Nike's most iconic slogan is "Just Do It," which has been central to its brand since 1988.

Reason for Choosing the Ad

We chose this Nike commercial because it's a powerful display of inclusion, diversity, and resilience, using impressive split-screen editing and various sports footage. The ad stands out for its motivational message, uniting athletes and viewers during challenging times, such as global sporting event cancellations due to the pandemic.

Purpose of the Commercial

The main aim is to inspire people to persevere, work together, and create positive change, no matter what obstacles they face. It reinforces Nike's image as a brand that stands for equality, resilience, and empowerment.

Product or Service Advertised

While the ad features various athletes and sports, it mainly promotes Nike itself—its products (apparel, footwear) and its dedication to supporting athletes and social movements.

Target Audience

The ad addresses not just athletes but everyone who values sports, determination, inclusivity, and social progress. Especially relevant to young athletes, sports fans, and socially conscious consumers worldwide.

Marketing Strategies

Featuring recognizable athletes and moments ties Nike to top talent and sports culture. The ad won the Emmy for Outstanding Commercial in 2021 and received widespread praise for its production and message, proving its marketing strategy was highly effective at reinforcing the brand's values and inspiring the audience.​

The commercial stitches together clips of different sports and athletes, often mirroring movements on a split screen to show unity and common struggle. This creative technique highlights both diversity and togetherness. Using a narration focused on overcoming doubt, exclusion, and adversity, the ad creates an emotional connection with viewers. References to postponed/canceled sporting events and calls for social change connect the brand to current global issues in a relevant way.

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