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HALLOWEEN Candy

Bryant Hu

Created on October 9, 2025

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Transcript

The Best

HALLOWEEN Candy

Voters & Matchups

8,371 voters contributed to over 269,000 candy matchups, providing a broad sample of candy preferences.

Reese’s Peanut Butter Cup ranked #1

winning 84.2% of matchups, making it the most consistently preferred candy. Its combination of chocolate and peanut butter appeals to a wide audience.

Candy ingredients significantly impact popularity:

Chocolate (+19.9%), nuts (+10.1%), and crispiness (+9.0%) greatly increase a candy’s chance of being liked. These traits consistently appear in top-ranked candies like Snickers, Twix, and Reese’s variations.

Hard candies are least liked (-4.9%)

compared to chocolate or nut-based treats. While fruity or chewy options can be enjoyable, lollipops, jawbreakers, and other hard candies generally underperform in head-to-head matchups.