September 2025 Summer Digital Ad Campaign

2025 Summer Digital Ad Campaign

Month 4 Metrics

9/1/25-9/30/25

Cost Per Form Submission (Avg.)

* Those that do not indicate a dollar amount did not receive any form submissions

CAMPAIGN PERFORMANCE SUMMARY

• This month focused on optimizing efficiency through strategic budget reallocation and campaign adjustments. By pausing lower performing ads, we ensured spend was concentrated on channels consistently delivering results.

• For NB, Google Display Ads were paused on 9/10. While these ads historically generated high impressions, they have not produced any form submissions since June. Since June, all of NB’s form submissions have come exclusively from Google Search Ads. To maximize return on investment, we also paused NB’s YouTube and Meta campaigns, allowing Search Ads to continue capturing leads at their current steady rate.

• Similarly, SD Meta Ads were paused on 9/10. Since campaign launch, these ads produced only one form submission, and overall impression volume remained lower compared to other platforms. Given the strong reach in the Spanish focused market achieved through the new Entravision partnership and long standing Google Display and Search ads, impressions remained high, maintaining strong brand visibility without duplicating efforts.

• Please note that due to a change in how enrollment form metrics were tracked by Pivot, the first two months’ data are not directly comparable to this month’s results. The updated chart now includes only “Current Enrollment (Signed MA)” figures, excluding re-enrollments.

Enrollment Comparison (as of 10/3)

NORTH BAY METRICS: Weeks 15 - 18

Key Insight: North Bay delivered strong lead quality despite lower overall performance–likely due to ending four campaigns mid-month. Of 13 total form submissions, 4 have already been accepted, reflecting a strong conversion rate from submissions to accepted SIS statuses, driven entirely by Google Search.

Overall Channel Performance

Form Submissions by Channel

NORTH VALLEY METRICS: Weeks 15 - 18

Key Insight: North Valley maintained steady performance in September, with total form submissions consistent with August at 8. However, conversion to enrolled status improved, with 3 students accepted this month compared to none in August, reflecting stronger lead quality.

Overall Channel Performance

Form Submissions by Channel

RIVERSIDE METRICS: Weeks 15 - 18

Key Insight: Riverside’s Google Search Ads significantly outperformed August, driving a 52.8% increase in impressions and a 46.2% increase in clicks. As Search remains our strongest conversion channel, this growth resulted in one accepted status from the campaign.

Overall Channel Performance

Form Submissions by Channel

SAN DIEGO METRICS: Weeks 15 - 18

Key Insight: San Diego saw an increase in Entravision form submissions, with 7 this month compared to 3 last month. All of the Entravision leads are currently in “Not in SIS” status, which may indicate follow-up is still in progress. The 1 Accepted SIS Status can be attributed to Google Search (English).

Overall Channel Performance

Form Submissions by Channel

Total Form Submission Metrics

Breakdown of each campaign platform's conversion performance and total spend.

Week 1 - Week 18

North Bay Campaign Enrollment Summary: Weeks 1 - 18

North Valley Campaign Enrollment Summary: Weeks 1 - 18

Riverside Campaign Enrollment Summary: Weeks 1 - 18

San Diego Campaign Enrollment Summary: Weeks 1 - 18