From Programmatic Activation
to Proven Brand Lift Among
Hispanic Consumers
Client Challenge: A health insurance company sought to engage Hispanic
audiences and increase brand health metrics efficiently and at
scale across Streaming Audio and Podcasts.
Katz Digital Programmatic Solution:
Katz developed a private marketplace (PMP) within Katz Digital’s
Audio Marketplace, integrated with the client’s DSP, DV360.
Using the Katz Intelligence Manager, the client effectively
reached the Hispanic audience across premium Streaming
Audio inventory. Katz collaborated with Veritonic to measure the campaign’s
brand lift specifically among Hispanic listeners.
Campaign Results:
+24%
+67%
+67%
Lift in Awareness
Lift in Favorability
Lift inIntent
Follow us on LinkedIn
69 - Programmatic
Katz Media
Created on October 8, 2025
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Transcript
From Programmatic Activation to Proven Brand Lift Among Hispanic Consumers
Client Challenge: A health insurance company sought to engage Hispanic audiences and increase brand health metrics efficiently and at scale across Streaming Audio and Podcasts.
Katz Digital Programmatic Solution:
Katz developed a private marketplace (PMP) within Katz Digital’s Audio Marketplace, integrated with the client’s DSP, DV360. Using the Katz Intelligence Manager, the client effectively reached the Hispanic audience across premium Streaming Audio inventory. Katz collaborated with Veritonic to measure the campaign’s brand lift specifically among Hispanic listeners.
Campaign Results:
+24%
+67%
+67%
Lift in Awareness
Lift in Favorability
Lift inIntent
Follow us on LinkedIn