ESG4SMEs English

START

Welcome to the Future of Business

ESG4SMEs Simulation Game

An interactive, hands-on learning adventure designed to make Environmental, Social, and Governance (ESG) principles practical, engaging, and directly applicable for rural Small and Medium Enterprises (SMEs).

Embark on Your Learning Pathway

6 Unique Missions

Each mission is linked to a curriculum module, tackling real-world ESG challenges head-on.

Escalating Challenges

Every mission is divided into challenges, increasing in complexity to build your skills progressively.

Decision-Based Learning

Test your strategies, explore multiple outcomes, and see the immediate consequences of your choices.

Instant Feedback

Receive guidance and insights to deepen your understanding and refine your approach to ESG implementation.

01

03

02

Introduction to ESG Principles and Rural Context

ESG Data Analysis for Rural SMEs

ESG STRATEGY IMPLEMENTATION FOR RURAL SMEs

The 6 Missions

Elena, who returned to her rural hometown in Germany to manage her family’s bakery, wants to build an ESG culture. Help her define ESG pillars, identify risks and opportunities, and inspire her team to embrace sustainable transformation.

Tom, an environmental science student, helps his family’s olive farm go sustainable by creating a simple ESG dashboard. Guide him in finding relevant data and turning it into a clear, visual summary for his team.

Chris, newly appointed ESG Optimizer at his family’s olive oil company, must act on an ESG report and launch quick improvements. Help him overcome resistance, gain team support, and turn strategy into action.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Title

Title

Title

Write a brief description here

Write a brief description here

Write a brief description here

ESG Optimizer

ESG Analyst

ESG Analyst

04

05

06

Monitoring and Reporting on ESG Performance

ESG Strategic Planning for Rural SMEs

Adapting ESG Strategies for Local Communities

Mara, managing her family’s sunflower milling company, aims to boost exports through a locally adapted ESG strategy. Help her engage stakeholders, align community needs, and meet client expectations.

Debbie, managing her family’s sunflower oil company, aims to boost sustainability and exports. Help her select key ESG indicators, gather data, and prepare her first impactful ESG report.

Dave, a seasoned entrepreneur in tomato processing, wants to embed ESG into his company’s future. Help him engage employees, assess current practices, and co-create a lasting ESG strategy.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.

Title

Title

Title

Write a brief description here

Write a brief description here

Write a brief description here

ESG Analyst

ESG leader

ESG Optimizer

How to Play

Step 4: Reflect and Learn

Step 1: Choose Your Mission

Start by selecting one of six missions. Each mission features a character you will assist, with a unique level of ESG knowledge and experience. Pick the mission that matches the challenge you want to take on.

After completing the mission, review the feedback and learn from your mistakes. You can replay the mission to practice what you’ve learned and improve your performance or continue to the next one to keep exploring.

Step 2: Understand Your Character

Learn about the character’s background and ESG situation. This will help you decide how to guide them effectively.

The game encourages players to enhance their ESG competencies through decision-based learning, where they can explore various pathways to success and identify the best strategies for effective ESG management. By simulating real-life challenges and offering continuous feedback, the game supports a dynamic learning experience aimed at preparing future ESG Managers to address the unique needs of rural SMEs.

Step 3: Take Decisions and Solve Challenges

As you progress, make decisions that will shape the outcome of your mission. Pay attention to ESG principles and apply them in practical ways.

Ready to Shape a Sustainable Future?

Join the ESG4SMEs Academy and start your learning journey today!

Start Your Mission

Mission 1

Mission 2

Mission 5

Mission 6

Mission 3

Mission 4

Elena

Dave

Chris

Tom

Mara

Debbie

Mission 1

START

Elena

Germany • 31 years old

Background in Economics and Management (ESG Analyst Role)

Behaviour Traits

Personality

Willing to learn • Determined

Curious • Brave

Elena recently returned to her rural hometown in Germany to take over her family’s bakery. With a background in Economics and Management and professional experience in international agri-food businesses, she is curious, highly motivated, and ready to modernize her SME. Her mission is to introduce ESG (Environmental, Social, and Governance) principles to the company, a bakery employing 50 people, and build an ESG culture. Elena aims to convince the team of the importance of ESG and the opportunities it brings. For developing a convincing presentation: First, she has to create a simple definition of each ESG pillar and find practices that exemplify the pillars in practice. Second, she has to know and understand the risks and opportunities the company has by implementing ESG strategies and finally send a message of urgency for building an ESG culture. Can you help Elena convince the team of the need to engage with and actively support the company's ESG transformation?

CHALLENGE 3

CHALLENGE 2

CHALLENGE 1

Is this the best statement to describe the Environmental pillar?

ESG’s Environmental pillar is mainly concerned with tracking and reducing energy consumption and demonstrated record of achieving carbon reduction markets in the production and distribution of the products, as these are the most measurable and regulated factors. These aspects define the environmental performance of the company.

FALSE

TRUE

Would be the following statement appropriate to explain the social pillar?

The Social pillar encompasses creating a workplace that prioritize health and safety, protects human rights, provides grievance mechanisms, promote labour rights, from fair policies in living wages/working hours to workers right to organise, support continuous professional development, and foster diversity and belonging. It also involves responsible supply chain management, customer engagement based on respect and transparency, and meaningful contributions to social well-being beyond the company’s immediate operations.

FALSE

TRUE

Elena reads that Governance refers to internal structures and accountability. Would be the following statement appropriate to explain the social pillar?

Governance within ESG is primarily a concern for large corporations that deal with complex issues such as board composition, anti-competitive behavior, political lobbying, corruption risks, and detailed financial reporting. Small businesses, by contrast, can rely on informal trust-based systems, since their limited size, simpler structures, and close personal relationships with employees and customers mean that extensive governance practices aren’t necessary.

FALSE

TRUE

Challenge Complete

ESG pillars within the SME context

Well done! You’ve helped Elena pick the right definitions for each ESG pillar. Here’s a summary of what she will explain to her team: Environmental: It’s not just about energy, it also includes daily operations such as waste management, water use, and biodiversity protection. Social: Focuses on people, fair treatment, safety, diversity, and community engagement. Governance: Requires clear rules, ethical leadership, and transparent decision-making, even in small businesses.

CONTINUE

CHALLENGE 3

CHALLENGE 2

COMPLETED

CHALLENGE 1

Choose the right list of practices that fall under the ESG pillar "Environmental"

• Sponsoring large-scale wetland restoration projects near farming regions • Funding tree-planting programs in distant countries where cocoa is not sourced • Creating wildlife corridors in farming regions

• Installing a large wind turbine to power factory-grade equipment • Investing in industrial-scale carbon capture technology • Deploying electric trucks for long-haul international distribution

• Using 100% organic certified ingredients with preference for local/regional suppliers • Replacing imported ingredients (e.g., sugar from overseas) with regional alternatives • Operating ovens with a thermal oil system that saves energy and utilizes excess heat for hot water production.

Choose the right list of practices that fall under the ESG pillar "Social"

• Training underrepresented groups for jobs in renewable energy or sustainable tech. • Creating corporate daycare centers. • Launching national advertising on social inclusion

• Offering fair wages and transparent working hours • Creating a safe and inclusive workspace with regular team check-ins • Supporting employee development with training and apprenticeships • Partnering with local community initiatives (e.g., food banks, schools)

• Setting up scholarships for universities • Sponsoring sports teams • Running diversity campaigns in the region

Choose the right list of practices that fall under the ESG pillar "Governance"

• Implementing employee mentorship programs tied to leadership roles • Creating internal health and safety committees to guide workplace policies • Launching staff-led community volunteering initiatives with formal recognition

• Maintaining transparent bookkeeping and finances • Having a simple written code of conduct (e.g., fair customer returns policy) • Defining clear decision-making roles and communicating openly with the management team and suppliers

• Listing the company on the stock market • Setting up a multinational board • Publishing financial reports for global investors

Challenge Complete

Well done! You’ve helped Elena design her ESG roadmap and match the right practices to each pillar.Here’s how she will present it to her team: Environmental: Local, organic raw materials and energy-efficient appliances. Social: Fair wages, safe and inclusive work, training, and community support. Governance: Transparent finances, clear rules, and open decision-making.

CONTINUE

CHALLENGE 3

COMPLETED

CHALLENGE 2

COMPLETED

If Elena’s bakery delays integrating ESG practices, such as energy efficiency, fair supplier relations, or transparent record-keeping, the risks remain minimal since small businesses are rarely scrutinized, and customers tend to prioritize price and taste over sustainability.

FALSE

TRUE

Proactively adopting ESG strategies, like training employees in sustainable baking, partnering with local organic suppliers, and setting clear internal governance rules, may increase short-term costs but can create long-term opportunities by attracting loyal customers, motivated staff, and easier access to financing

FALSE

TRUE

Because ESG strategies often focus on large corporations, small businesses like Elena’s bakery face limited opportunity from ESG, they won’t gain much competitive advantage, since customers won’t notice small-scale sustainability actions like waste sorting, energy-saving ovens, or community engagement.

FALSE

TRUE

Challenge Complete

Elena now has a clearer picture of how ESG strategies shape the future of her bakery. By spotting the right risks and opportunities, she can: • Anticipate challenges like rising energy costs, stricter regulations, and changing customer demands. • Turn ESG into a competitive advantage by engaging her community, earning customer trust, and attracting financing. • Build resilience by embedding sustainability and transparency into everyday decisions. Your choices helped Elena strengthen her case for implementing ESGs, showing the team that responsible practices aren’t just for big corporations, they’re the foundation for long-term success, even in a family bakery

CONTINUE

COMPLETED

CHALLENGE 3

COMPLETED

CONTINUE

COMPLETED

CHALLENGE 5

CHALLENGE 4

CHALLENGE 6

Some employees argue: “We’re a small bakery, ESG is for big corporations. Besides, we already have enough on our plate, this will just add more tasks and slow us down.“

Elena says: “ESG doesn’t mean extra work, it’s about smarter work. For example, sorting waste lowers disposal costs, buying locally reduces transport fees, and fair treatment of staff helps keep turnover low. Small steps now give us big advantages.

Elena argues: “We’ll create a dedicated ESG department to manage this properly.”

Elena insists: “Everyone will just need to work harder. ESG is extra effort, but it’s for a good cause.”

Some employees complain: “This is going to be expensive. We can’t afford new systems, and anyway ESG is the management’s problem, not ours.”

Elena responds: “True, ESG requires investments. But leadership will handle it, we don’t expect staff to get involved.”

Elena highlights only the external benefits, like investor confidence.

Elena explains: “It’s not just about costs, it’s about returns. For example, investing in energy-efficient ovens pays back through lower bills. And ESG is everyone’s job: whether it’s turning off lights, choosing local suppliers, or suggesting ways to cut waste, each of us contributes. The team also benefits. we create a healthier workspace, we can bring in our own ideas, and we work with purpose knowing we’re making a difference.”

Some experienced employees feel ESG will disrupt stable routines: “We’ve done things this way for years, why change?” Elena needs to show ESG builds resilience, not risk.

Elena acknowledges their concerns: “I understand routines give us stability. But ESG isn’t about changing everything overnight. It’s about building resilience: for example, if suppliers can’t deliver wheat due to climate issues, we’ll already have alternatives. If energy prices rise, our efficient ovens protect us. ESG helps us keep doing what we do best, even when the outside world shifts.”

Elena promises: “We’ll only make ESG changes if customers or investors push us. That way, our routines stay safe.”

Elena firmly insists: “The world is changing, and we can’t fall behind. If we don’t adopt ESG now, we’ll lose customers and face stricter regulations. It’s not optional.”

Challenge Complete

Well done! Elena is now equipped with the right responses to address skepticism, from “we’re too small” to “change is risky.” By showing ESG as practical, protective, and profitable, she can motivate her team to see ESG not as extra work, but as a smart strategy that strengthens the bakery’s future.

CONTINUE

CHALLENGE 5

COMPLETED

CHALLENGE 4

CHALLENGE 6

The ovens are energy-intensive, and leftover dough is often discarded. Who should lead the initiative?

Elena assigns a rotating “Green Champion of the Week” among bakers to monitor energy and waste, while she records monthly results.

Outsource energy audits twice a year and follow recommendations strictly, without involving production staff in daily practices.

The production team receives training on energy saving techniques and waste reduction. A designated staff member (“Sustainability Manager”) monitors daily practices, and Elena tracks progress against goals.

Some staff feel unclear about wage policies and development opportunities.

Elena introduces online training courses but leaves it optional for staff to decide whether they participate or not.

HR sets clear wage policies aligned with fair standards, schedules regular employee development talks, and Elena communicates progress openly to all staff.

Elena holds an open meeting once a year where staff can voice concerns about pay or training needs.

Elena identified a key pain point: the company relies heavily on imported sugar, raising its carbon footprint and missing opportunities to support regional suppliers. She considers options to address this sourcing challenge.

Elena switches immediately to a local supplier to reduce imports, without testing recipes or consulting staff.

Continue with current imported suppliers but introduce a partial sourcing program, promoting products as “partly local” while planning gradual supplier diversification.

The Financial Manager splits sugar sourcing between current imported suppliers and a regional supplier. Production team tests recipes to ensure quality, and Elena decides once costs, taste, and sustainability are balanced.

Challenge Complete

Excellent! Elena has addressed key pain points that resulted from her company’s assessment and identified solutions that imply shared responsibility, clear communication, and cross-department collaboration. ESG becomes part of everyone’s role, not just a side project.

CONTINUE

COMPLETED

CHALLENGE 5

COMPLETED

CHALLENGE 6

Establishing Urgency

Elena starts her presentation by showing the team how rising energy prices, increasing customer demand for sustainable products, and under-reported ESG risks, like food waste, local biodiversity loss, and community engagement gaps, could threaten the bakery’s growth. She stresses that acting now could reduce costs, improve community reputation, and open access to future funding, even though SMEs are not obliged to formally report ESG.

FALSE

TRUE

Setting objectives

Elena tells the team: “We’ll know ESG is working when, five years from now, we are recognized as the greenest bakery in the city and ranked highly by ESG rating providers.”

FALSE

TRUE

Building and ESG culture

Elena integrates ESG into staff onboarding, supplier contracts, and internal procedures while also sharing updates and progress openly with all employees to ensure everyone understands the vision and their role.

FALSE

TRUE

Challenge Complete

Kotter’s 8 Steps for Building ESG Culture

Well done! You’ve guided Elena through Kotter’s steps for lasting ESG change. From building urgency, celebrating short-term wins, communicating the vision, empowering staff, to embedding ESG into daily routines, you’ve ensured that ESG becomes part of the bakery’s culture and not just a trend.

CONTINUE

COMPLETED

COMPLETED

COMPLETED

CHALLENGE 6

CONTINUE

Well done! Elena has successfully introduced the ESG principles to her company, helping her team understand the Environmental, Social, and Governance pillars. She clarified the risks and opportunities tied to ESG implementation and raised awareness about the importance of building a strong ESG culture. Thanks to her efforts, the team now sees clear value in proactively tracking and communicating ESG progress for the company’s development and market positioning, even though reporting is not mandatory.

Mission 1 Complete

Home

Next Mission

Mission 2

START

Tom

Slovenia • 23 years old

Student at Nova Gorica • Environmental Sciences (ESG Analyst Role)

Behaviour Traits

Personality

Introvert • Humble • Sensitive

Willing to learn • Determined • Responsible

Pain Points

I have no knowledge or experience of the entrepreneurship context. I have no professional expertise

Passions and Interests

I love biking, bird-watching and river-rifting. I like nature, landscapes and rock music.

Tom is a young environmental science student helping his family’s olive farm transition to more sustainable practices.With no prior business experience, he’s learning how to collect, track, and present ESG data in a simple way that his parents and their co-op partners can understand.Tom is determined to show his family that sustainability can be tracked and communicated clearly. His mission is to create a basic ESG dashboard using existing farm data—about energy use, employee satisfaction, and governance practices.But first, he needs to identify what data is useful, where to find it, and how to turn it into something visual and simple. Can you help Tom find the most relevant information, avoid distractions, and create a clear visual summary for his team?

CHALLENGE 1

CHALLENGE 2

CHALLENGE 3

Help Tom select the best ESG data sources on the farm to include in his first ESG dashboard. Avoid distractions and choose what’s truly measurable and relevant.

Challenge Complete

Well done! Tom now understands how to recognize reliable sources of environmental data on the farm. By selecting the solar panels, he’s taken the first step toward building an ESG dashboard that reflects the farm’s sustainability efforts. Accurate data means smarter decisions ahead! Tom now wants to collect social ESG data. Where should he go?

CONTINUE

Tom now wants to collect social ESG data. Where should he go?

Challenge Complete

Great job! Tom now knows how to identify valuable social ESG data sources. By choosing the staff break area, he’s focusing on what truly matters—employee wellbeing and workplace conditions. This insight will help the farm better understand its social impact and take action where it counts most.

CONTINUE

Your Challenge

Tom is preparing a short ESG factsheet for his family farm to share with the local cooperative. He has several data points available, but he can only choose one KPI to feature in the report. Help him select the most relevant and impactful KPI for communicating sustainability progress.

CONTINUE

Tom is preparing a short ESG factsheet for his family farm to share with the local cooperative. He has several data points available, but he can only choose one KPI to feature in the report.Help him select the most relevant and impactful KPI for communicating sustainability progress.

Challenge Complete

Find the Right ESG Data

Correct! By focusing on the office laptop, Tom selects the KPI that most effectively represents the farm’s overall ESG performance. This approach highlights the importance of data integration and prioritization, a key skill reinforced across all ESG4SMEs missions from data collection to reporting.

CONTINUE

COMPLETED

CHALLENGE 1

CHALLENGE 2

CHALLENGE 3

Choose the Right KPI

Tom wants to highlight the farm’s progress—help him choose the best KPI for his ESG report.

Water Use Reduction

Packaging Cost Decrease

Employee Turnover (2 employees)

Who Should Receive the ESG Report?

Tom has created a simple ESG factsheet for the farm. Now he needs to decide who to share it with first.

Local Cooperative Board

Farm’s Instagram Followers

Neighboring Farmer Who Doesn’t Track ESG

How Should Tom Present the ESG Data?

Tom is about to present the farm’s ESG performance. He must choose the most effective way to communicate the data to his audience.

A One-Page Visual Summary with Charts

A Verbal Summary with No Visuals

A 12-Page Word Document Full of Text

Challenge Complete

Choose the Right KPI!

Well done! You’ve helped Tom make smart, ESG-aligned choices by selecting relevant KPIs, identifying the right audience, and choosing an effective way to present data. ESG reporting isn’t just about numbers—it’s about clarity, impact, and communication. Choosing the right data and presenting it in the right format ensures stakeholders can understand and act on what truly matters.

CONTINUE

COMPLETED

COMPLETED

CHALLENGE 2

CHALLENGE 3

What new KPI should Tom track next?

Number of Customer Complaints

Number of Olive Trees

Fuel Consumption of Farm Equipment

How should Tom collect the KPI data?

Review Fuel Receipts Weekly

Ask Workers to Remember Fuel Use

Wait for Annual Accounting Report

Who should Tom share this KPI with first?

The Olive Packaging Supplier

His Uncle Who Owns the Farm Truck

Sustainability Officer of the Cooperative

Challenge Complete

Data Dilemma: Tracking What Counts

Bravo! You’ve helped Tom pick a relevant KPI (fuel consumption), use a simple and accurate tracking method (fuel receipts), and communicate it to the right person (the cooperative's sustainability officer). This is exactly how ESG data should be collected, interpreted, and shared in a small rural enterprise: clearly, consistently, and with the right audience in mind.

CONTINUE

COMPLETED

CHALLENGE 1

COMPLETED

COMPLETED

CHALLENGE 3

CONTINUE

CHALLENGE 5

CHALLENGE 4

CHALLENGE 6

Tom should only include environmental data in his ESG report since that’s the most visible.

Tom is tempted to focus only on data from the farm’s solar panels and water usage in his ESG report, believing environmental data is what people care about most. But is this enough?

FALSE

TRUE

Tom should choose KPIs that are measurable and meaningful for his family farm.

Tom has several data points, like rain levels, electricity bills, and worker attendance logs. He wonders which KPIs are best for showing the farm’s sustainability performance.

FALSE

TRUE

Tom’s ESG factsheet should be short, visual, and easy to understand—even for non-experts.

Tom is designing a 1-page report to share ESG results with the cooperative and community partners. He wonders if a plain summary with charts and simple wording is enough.

FALSE

TRUE

Challenge Complete

Tom’s ESG Reporting Check!

Great job! You’ve helped Tom make the right decisions in preparing his ESG report. You’ve learned that a complete ESG report should include data from all three pillars—Environmental, Social, and Governance. Choosing meaningful, measurable KPIs and presenting them clearly ensures that the report is both impactful and easy to understand. Keep these principles in mind to communicate ESG performance effectively in any rural SME context.

CONTINUE

CHALLENGE 5

COMPLETED

CHALLENGE 4

CHALLENGE 6

Any data is better than no data

Tom reads that even unverified numbers are fine for ESG reports because it’s better to report something than nothing.

FALSE

TRUE

Tom should keep data from different ESG areas (Environmental, Social, Governance) separated.

Tom wonders whether it’s helpful to organize his ESG spreadsheet by pillar (E/S/G) or just keep it all in one big list.

FALSE

TRUE

One-time ESG data collection is enough.

Tom thinks that collecting ESG data once a year is enough to meet expectations for tracking and improvement.

FALSE

TRUE

Challenge Complete

Tom’s ESG Data Pitfalls!

Well done! You’ve helped Tom avoid some common ESG reporting mistakes. He now understands that data must be reliable, organized, and regularly updated to be useful in strategy and communication. Even small improvements in how data is handled can make a big impact!

CONTINUE

COMPLETED

CHALLENGE 5

COMPLETED

CHALLENGE 6

Mixing raw data with final figures helps show the full journey

Tom believes adding both unprocessed and final figures into the same chart helps show transparency.

FALSE

TRUE

Tom should label all data sources in the dashboard.

Tom wonders if listing where the data comes from is necessary, especially since his audience trusts him.

FALSE

TRUE

It’s okay if one ESG pillar has no data for now.

Tom hasn’t gathered any governance data yet, but he thinks the dashboard can still be useful with only Environmental and Social indicators.

FALSE

TRUE

Challenge Complete

Data Clarity or Data Chaos?

Great job! Tom is now confident about how to present clean, clear, and well-sourced ESG data—even when there are gaps. You’ve helped him understand the importance of labeling sources, presenting only polished data to external stakeholders, and communicating progress as it happens.

CONTINUE

COMPLETED

COMPLETED

COMPLETED

CHALLENGE 6

CONTINUE

Well done! Tom now understands where to find ESG data, how to select what matters most, and how to communicate it using visuals. This is his first step in helping the farm make better decisions and show impact to others.

Mission 2 Complete

Home

Next Mission

Mission 3

START

Chris

Greece • 40 years old

Working at a small olive oil production company (ESG Optimizer)

Behaviour Traits

Personality

Willing to learn • Determined

Curious • Brave

Chris is an enthusiastic ESG Optimizer working at a small olive oil production company in rural Greece. He’s passionate about sustainability, but this is the first time he is responsible for executing an ESG plan. He receives a diagnostic report from the ESG Analyst showing key areas needing improvement. Chris has just been appointed ESG Optimizer at his family's rural olive oil company.The business recently completed an ESG analysis, which identified several areas for immediate action. Chris has one month to implement three short-term initiatives that align with the company’s ESG strategy and deliver measurable improvements without disrupting daily operations. Can you help Chris navigate internal resistance, win support from colleagues, and drive real change?

CHALLENGE 3

CHALLENGE 2

CHALLENGE 1

Quick Wins or Big Dreams?

Chris has just received a list of 10 possible ESG actions from the ESG Analyst. Some sound exciting and visionary, but might take months to implement. Others seem more modest but could show quick results. He has limited time, a tight budget, and needs to prove ESG can work… quickly. Which actions should Chris prioritise?

Hiring an ESG consultant, switching to imported raw materials, building a new facility

Energy-efficient lighting, supplier ESG assessment, organic waste composting

Redesigning all packaging, building a water recycling system, launching a community campaign

What’s Worth the Effort?

Chris has limited time and a small team. He must focus on actions that bring visible ESG results without needing expensive tools. Which approach makes the most sense to begin his ESG implementation?

Start with initiatives involving employees, like waste sorting, energy-saving habits, and sourcing review

Outsource a complete ESG action plan to a consultancy firm

Wait for next year’s budget cycle to design a full transformation programme

Small Budget, Big Questions

Chris has just received a micro-budget for ESG: €1,500. He wants to make sure every euro counts. What investment will give the best combination of visibility, impact, and alignment with ESG goals?

Purchase LED lighting, run an internal awareness campaign, and print eco-posters for staff

Organise a regional ESG conference for rural SMEs

Buy a premium ESG software licence for performance tracking

Challenge Complete

Prioritize the Right ESG actions

Well done! You have helped Chris navigate early ESG decisions with clarity and focus. By choosing visible, practical, and low-cost actions, he's laid the foundation for long-term sustainability in his SME.

CONTINUE

CHALLENGE 3

CHALLENGE 2

COMPLETED

CHALLENGE 1

Test Before You Push

Chris knows it’s risky to push too hard, too fast. But he also believes ESG supplier criteria will improve transparency and build resilience. How can he persuade the Procurement Manager?

Avoid bringing it up and focus only on internal ESG actions

Present a full supplier re-evaluation plan and ask for immediate rollout

Propose piloting the ESG checklist with one key supplier to demonstrate value

Data or Emotion?

Chris is preparing his case for the next meeting. Should he appeal to emotion, back it with data, or both?

Mention that upper management will soon mandate ESG criteria anyway

Focus on emotional messaging about sustainability and values

Share examples and supplier feedback from other SMEs that have tried ESG criteria

Involve or Exclude?

Chris now has the Procurement Manager’s cautious attention. Should he involve him in shaping the criteria—or just move ahead?

Let a consultant create the checklist externally

Invite the Procurement Manager to co-develop the ESG checklist

Finalize the checklist alone and ask him to implement it

Challenge Complete

Convince the Procurement Manager

Well done! You helped Chris approach the Procurement Manager with empathy, data, and collaboration. Thanks to your support, ESG supplier criteria are now being tested—and the team is learning together.

CONTINUE

CHALLENGE 3

COMPLETED

CHALLENGE 2

COMPLETED

Help Chris identify the best waste solution.

Chris is visiting the employee break area, where he notices different practices that may or may not align with ESG principles. Some promote well-being and inclusivity, while others are outdated or even unsafe. Help Chris identify the most ESG-friendly feature in the break room.

Chris walks through the company’s outdoor area where logistics and transport activities take place. Several elements catch his eye—some in line with ESG principles, others not. Help Chris identify the most sustainable logistics-related practice.

Challenge Complete

Spot the Sustainable Choice

Great job! Through Chris’s journey, you’ve discovered how everyday actions turn ESG strategy into reality. From managing waste responsibly and supporting employee well-being to choosing cleaner logistics solutions, each decision matters. Together, these choices create a more resilient, ethical, and sustainable rural SME—one that values both people and the planet.

CONTINUE

COMPLETED

CHALLENGE 3

COMPLETED

COMPLETED

CONTINUE

CHALLENGE 5

CHALLENGE 4

CHALLENGE 6

ESG for Everyone

All employees should understand how ESG affects their daily tasks.

FALSE

TRUE

One Person’s Job?

ESG is the sole responsibility of the Optimizer.

FALSE

TRUE

Beyond Environment

Social and governance practices matter as much as environmental ones.

FALSE

TRUE

Challenge Complete

ESG Training Essentials

Excellent work! You’ve helped Chris build a clear, inclusive ESG training session that empowers employees to understand and engage with sustainability goals at every level of the company.

CONTINUE

CHALLENGE 5

COMPLETED

CHALLENGE 4

CHALLENGE 6

Which Format Works Best?

Chris is deciding how to format the ESG results report. What is the most effective approach for a busy CEO?

Provide a quick verbal summary without any data

Create a concise one-page report with visuals, key KPIs, and staff feedback highlights

Submit a long, 15-page detailed text report

Lead with Data or Stories?

Chris wonders whether to focus his presentation on hard data or success stories from staff. What should he prioritize?

Combine key data with short staff stories to show both impact and human engagement

Focus only on personal stories without data

Focus only on numeric KPIs and graphs

What’s the Follow-Up?

The CEO asks what’s next. How should Chris propose to continue ESG efforts?

Suggests scaling up successful short-term actions and exploring mid-term ESG goals

Proposes a completely new ESG direction unrelated to the pilot

Says the pilot is done and waits for further instructions

Challenge Complete

Report Back to the CEO

Well done! You have helped Chris present ESG results clearly, link data with human impact, and propose logical next steps. His effective communication builds trust and secures leadership support for the company’s ESG journey ahead.

CONTINUE

COMPLETED

CHALLENGE 5

COMPLETED

CHALLENGE 6

Just Technical?

Integrating ESG practices in rural SMEs only requires changes in technical processes and equipment, not in mindset or company culture.

FALSE

TRUE

Culture Doesn’t Count.

An SME with strong technical performance but no shared ESG values or culture can still be considered fully sustainable.

FALSE

TRUE

People First

Involving staff and local stakeholders in ESG decisions helps build a stronger, more successful sustainability strategy.

FALSE

TRUE

Challenge Complete

Mindset & Culture Shift in ESG

Well done! You’ve seen that ESG in rural SMEs is not just about changing equipment or meeting regulations – it’s about transforming the way people think, work, and lead. Mindset, culture, and collaboration are at the heart of meaningful ESG progress.

CONTINUE

COMPLETED

COMPLETED

COMPLETED

CHALLENGE 6

CONTINUE

Congratulations! Chris has successfully led the implementation of short-term ESG initiatives. Through strategic planning, stakeholder engagement, and clear reporting, he has strengthened the company’s sustainability path. You're now ready to tackle even bigger ESG challenges!

Mission 3 Completed

Home

Next Mission

Mission 4

START

Debbie

Germany • 31 years old

Background in Economics and Management

Behaviour Traits

Personality

Willing to learn • Determined

Curious • Brave

Debbie recently returned to her rural hometown in Germany to take over her family’s sunflower seed and oil production company.With a background in Economics and Management and professional experience in international agri-food businesses, she is curious, brave, and ready to modernize her SME. Debbie’s goal is to improve the company's sustainability and increase its export potential. To do this, she needs to understand ESG reporting and monitoring from the ground up—starting with identifying ESG indicators, collecting relevant data, and preparing the cooperative’s first ESG factsheet. Debbie has a clear goal: make her family’s sunflower oil business more sustainable and competitive. Her first challenge? Preparing an ESG report that reflects real progress and meets the expectations of local buyers, cooperatives, and future partners. She must define which ESG indicators matter, locate reliable internal data, and structure a report using a standard like GRI.You are here to guide her: Can you help Debbie make smart decisions, avoid common pitfalls, and develop a solid ESG dashboard for her first reporting cycle?

CHALLENGE 3

CHALLENGE 2

CHALLENGE 1

Debbie is looking for ESG data across her company. Click on the area that provides the most structured and reliable information for ESG reporting.

Challenge Complete

Find the Right ESG Data

Well done! Debbie now understands that not all visible actions are equally valuable for ESG reporting. Structured data – especially from HR and operational systems – is essential to track and communicate sustainability performance.

CONTINUE

CHALLENGE 3

CHALLENGE 2

COMPLETED

CHALLENGE 1

Debbie is reviewing the outdoor environment at the sunflower oil production facility. Several elements look “green” – but only one actually provides measurable and reportable ESG data. Help her choose the one that truly supports environmental performance monitoring.

Challenge Complete

Which One Counts for ESG Reporting?

Debbie now understands that for ESG reporting, only verifiable, trackable data counts. Good intentions and green visuals must be supported by actual monitoring systems to have real ESG impact.

CONTINUE

CHALLENGE 3

COMPLETED

CHALLENGE 2

COMPLETED

Debbie has access to various internal data points. Which one best reflects her SME’s commitment to sustainability in a clear and measurable way?

Which Indicator Tells the Right Story?

Monthly Energy Consumption (kWh)

Number of Sustainability Posts on Instagram

Total Packaging Costs Reduced

Debbie wants to give structure and legitimacy to her report. Which framework best fits her SME's current status and ambitions?

Which Framework Should She Use?

GRI – Global Reporting Initiative

CSRD – EU Corporate Sustainability Reporting Directive

No Framework – Just List ESG Activities

Debbie has gathered the data and structured her first ESG factsheet. Now she needs to decide how to share it with the cooperative board and new business contacts—so they understand it clearly and take it seriously.

What’s the Best Way to Present Debbie’s ESG Report?

One-Page Infographic with Key Indicators and Highlights

Quick Verbal Update at a Meeting

Lengthy Written Report Without Visuals

Challenge Complete

Which Indicator Tells the Right Story?

Well done! You helped Debbie make informed, ESG-aligned decisions that reflect transparency, structure, and real impact. By selecting relevant indicators, using the GRI framework, and choosing a clear visual format, her report will not only meet professional standards—but also earn the trust of stakeholders, opening doors for future growth.

CONTINUE

COMPLETED

CHALLENGE 3

COMPLETED

COMPLETED

CONTINUE

CHALLENGE 5

CHALLENGE 4

CHALLENGE 6

Debbie needs to collect and organize data from different sources—HR, energy use, packaging, suppliers. Which tool would best support her small business?

Debbie Faces ESG Dilemmas – What Would You Do?

Just Collect Emails and Save Notes in Word Files

Basic ESG Excel Template with Categories and Dates

Complex ESG Software for Large Corporations

Debbie realizes she doesn’t have full data for waste management and packaging KPIs. What’s the most responsible next step?

How Should She Handle Missing ESG Data?

Guess the numbers based on last year’s estimates

Acknowledge the gap, explain why data is missing, and plan future improvements

Ignore the gap and leave that section blank

Debbie prepared a full ESG report for internal purposes and a shorter version with visuals. Now she must decide who receives which version.

Who Should See Which Version of the ESG Report?

Detailed report for management, visual summary for external partners and community

Only internal team sees the report

Same long version for everyone

Challenge Complete

Debbie Faces ESG Dilemmas – What Would You Do?

Well done! You helped Debbie navigate some of the most common ESG reporting challenges in small rural enterprises. By choosing a simple and structured tool for data collection, addressing missing information transparently, and tailoring communication to different audiences, she’s now equipped to deliver a report that is not only compliant—but also credible, strategic, and stakeholder-ready. These are the choices that build trust and drive sustainable change.

CONTINUE

CHALLENGE 5

COMPLETED

CHALLENGE 4

CHALLENGE 6

Clear, Measurable, Relevant.

A good ESG KPI should be specific, measurable, and relevant to the company.

FALSE

TRUE

Imperfect Data – Still Useful?

If data is not perfect or complete, it should not be reported.

FALSE

TRUE

Reporting Builds Trust.

Frameworks like GRI help SMEs structure ESG reports and build credibility.

FALSE

TRUE

Challenge Complete

Monitoring ESG: What’s True, What’s Not?

Well done! Debbie now understands that ESG monitoring doesn’t require perfection, but clarity and structure. By applying transparent practices, even with incomplete data, and using frameworks like GRI, she can create credible ESG reports that build trust and support continuous improvement.

CONTINUE

COMPLETED

CHALLENGE 5

COMPLETED

CHALLENGE 6

Structure Matters

An ESG report should have a clear structure, including KPIs, data sources, and stakeholder insights.

FALSE

TRUE

One Template Fits All

All rural SMEs should use the exact same ESG report template.

FALSE

TRUE

Tell the Right Story

Clear ESG communication should be tailored to the audience—like boards, employees, or community partners.

FALSE

TRUE

COMPLETED

CHALLENGE 5

Challenge Complete

From Data to Trust: Reporting Done Right

COMPLETED

CHALLENGE 4

Well done! Debbie now understands that ESG reporting is more than filling out a template—it’s about thoughtful structure, relevant adaptation, and targeted communication. Her next ESG report will be clearer, more engaging, and more impactful.

CONTINUE

CHALLENGE 6

COMPLETED

COMPLETED

COMPLETED

CHALLENGE 6

CONTINUE

Well done! Debbie has successfully identified meaningful ESG indicators, collected relevant environmental and social data, applied the GRI framework, and structured a simple yet impactful ESG factsheet. She is now ready to present her report to stakeholders, including the cooperative board. This first step lays the foundation for transparency, trust, and long-term sustainability in her family-run SME.

Mission 4 Completed

Home

Next Mission

Mission 5

START

Dave

Italy • 62 years old

Background in Business Management and Agrifood

Behaviour Traits

Personality

Responsibility • Respect • Self-control

Extrovert • Tireless

Dave is a respected and experienced entrepreneur who has led his family’s tomato processing business for over 30 years in Southern Italy. Facing growing ESG expectations from buyers and regulators, as he nears retirement, Dave wants to build a future-ready company grounded in ESG values. After years of operating with traditional practices, he has recently discovered the importance and urgency of adopting an ESG strategy. But he doesn’t want to do it alone. His goal is to involve his employees (not just inform them) in shaping and implementing the company’s long-term ESG strategy. You’ve been invited to help Dave walk this path: from assessing what’s already working, to building trust, to shaping a strategy that will last. Your choices will influence how ESG takes root in Dave’s company. Are you ready to help Dave plan the future?

CHALLENGE 3

CHALLENGE 2

CHALLENGE 1

Click on the area that best represents a sign of ESG-supportive culture in Dave’s office environment.

Which detail shows that ESG values are starting to influence daily operations?

Choose the element that reflects a culture of shared values and trust in ESG-related discussions.

Challenge Complete

Spot the ESG Culture

You’ve helped Dave begin to see what ESG culture looks like in practice. Remember: ESG isn’t only about policies… it’s about what people do, see, and feel in their work environment every day.

CONTINUE

CHALLENGE 3

CHALLENGE 2

CHALLENGE 1

Sharing the ESG plan in a company newsletter is enough to engage staff.

In his notes, Dave wrote: “Consider internal newsletter to explain ESG goals. Could this count as staff engagement?” Now he’s unsure whether this is a real dialogue or just information delivery.

FALSE

TRUE

Employees are often unaware of how their daily work contributes to ESG goals.

During the meeting, one team member said, “I’m not sure what ESG has to do with my job.” Dave wonders if others feel the same, and whether this disconnect is common.

FALSE

TRUE

Different teams may need different types of involvement in ESG planning.

Dave noticed his production staff preferred visuals and informal conversations, while office staff engaged more in structured discussions. Should he try to involve everyone the same way or not?

FALSE

TRUE

Challenge Complete

People Matter More Than You Think

Well done! Dave now feels confident sorting through his meeting notes. He understands that real engagement means tailoring the approach, making space for two-way conversations, and helping everyone connect their work to ESG goals.

CONTINUE

CHALLENGE 3

COMPLETED

CHALLENGE 2

COMPLETED

The team is enthusiastic but a bit unsure about next steps. Dave wants to keep momentum going — but how should he turn shared priorities into concrete action without losing clarity or commitment?

Kickstarting the Plan

Create an ESG checklist and distribute it via email.

Start assigning actions right away to get moving.

Review the ESG priorities together and ask for input on what feels realistic and relevant.

Everyone’s on board with the ESG goals, but turning them into concrete actions is proving tricky. Dave has to decide who should shape the action plan — and how much to involve the wider team without slowing things down.

Designing the Actions Together

Ask team leaders to draft actions and share them later.

Draft actions himself and ask the team to validate them.

Break into small groups and ask each to design actions for one ESG goal.

The first actions are rolling out. Dave wants to make sure this doesn’t fade once the excitement dies down. How should he build ESG thinking into everyday practice — without overloading people or losing focus?

Planning for the Long Term

Schedule a monthly ESG feedback moment during team meetings.

Finalise the ESG plan and revisit it in 12 months.

Hire a consultant to check progress quarterly.

Challenge Complete

From Priorities to Practice

Well done! You’ve helped Dave move from planning to action: with his team, not for them. Collaborative design, adaptive tools, and regular feedback are what turn ESG priorities into lasting change.

CONTINUE

COMPLETED

CHALLENGE 3

COMPLETED

COMPLETED

CONTINUE

CHALLENGE 5

CHALLENGE 4

CHALLENGE 6

Installing rainwater tanks is a low-risk decision for our ESG goals and doesn’t require staff involvement.

Dave is planning to install rainwater collection tanks behind the factory to reduce water use. He believes this doesn’t affect his team much, since it’s a “behind-the-scenes” change.

FALSE

TRUE

Launching a social media campaign about ESG goals could backfire if the company isn’t ready.

Dave is thinking of sharing his company’s new ESG goals on Instagram and in a press release. He’s confident it will boost their image, even though they’ve just started working on them. Can early communication cause problems?

FALSE

TRUE

Collecting ESG data is always helpful, no matter the context.

One of Dave’s ideas is to ask all staff to report on their energy use and waste practices weekly. He thinks this will boost accountability and track progress.

FALSE

TRUE

Challenge Complete

What Could Go Wrong?

Well done! Dave now sees that ESG actions can run into trouble if people, communication, or support are missing. Thinking ahead about risks helps him stay realistic and build a strategy that actually works.

CONTINUE

CHALLENGE 5

COMPLETED

CHALLENGE 4

CHALLENGE 6

How should Dave choose what to measure?

Build a detailed spreadsheet with at least 15–20 metrics across environment, social, and governance areas.

Focus on whether the team ‘feels’ things are improving. No need to formalise it yet.

Choose one or two practical indicators for each goal and review them with the team once a month.

What’s the best way to communicate ESG impact?

Share one ESG impact story every few months with both staff and customers.

Track progress inside the team, but don’t bother clients or the public with ESG updates.

Keep communication on hold until most goals are achieved.

How can Dave use feedback to strengthen his ESG plan?

Once the plan is set, follow it closely unless something fails completely.

Ask ESG consultants or funders to decide what counts as meaningful results.

Use feedback from staff and customers to adjust future ESG actions.

Challenge Complete

Mapping Impact: What Are We Really Changing?

Well done! Dave now sees that ESG impact isn’t just about doing things and ticking boxes. It’s about understanding what’s truly changing. By using clear indicators, sharing meaningful stories, and listening to feedback, he can turn actions into insights. That’s how ESG becomes not just a strategy, but a living practice of learning, improving, and making sustainability visible and real.

CONTINUE

COMPLETED

CHALLENGE 5

COMPLETED

CHALLENGE 6

How should Dave get ready for the unexpected?

Stick to the current plan. If something comes up, the team will adapt.

Ask the accountant if any new risks affect ESG, and follow their advice.

Pick two or three “what if” situations, like a drought or a market change, and explore how the business might respond.

How can Dave make his ESG plan more resilient?

Pause ESG activities when things get difficult and pick them up later.

List key risks (e.g. supply delays, flood, staff gaps) and create simple backups for each.

Rely on team spirit and deal with problems case by case.

How should Dave think about ESG financing for the future?

Wait for government grants or private funding. There is no point planning without guaranteed money.

Look into one or two funding options (e.g. small-scale green loans or shared investments with suppliers), even if he’s not ready to apply yet.

Keep ESG actions small and budget-friendly for now.

Challenge Complete

Planning for What Comes Next

Nice work! Dave now sees that future-proofing doesn’t mean having all the answers. It means staying flexible, thinking ahead, and keeping ESG alive through change. With small, steady steps and a few smart habits, his business can grow stronger, not just greener.

CONTINUE

COMPLETED

COMPLETED

COMPLETED

CHALLENGE 6

CONTINUE

Congratulations! You’ve supported Dave through the full ESG planning journey, from culture-building to long-term commitment. You have seen how listening to employees, challenging assumptions, and co-creating strategies can transform an SME’s approach to sustainability. Just like Dave, you now know that engaging people isn’t an afterthought: it’s the heart of making ESG work.

Mission 5 Completed

Home

Next Mission

Mission 6

START

Mara

Italy • 31 years old

Background in Economics and Management

Behaviour Traits

Personality

Willing to learn • Determined

Curious • Brave

Mara is an experienced manager helping her family sunflower milling company to increase exports. To do so she needs the company to be green and increase its capacities. The area though has some local specificities that need to be supported by an ESG strategy adapted to local needs. Mara is determined to increase exports. Her mission is to establish an ESG strategy that will be properly adapted to local needs, as she realizes this cannot be achieved without the support and contribution of the local community. Moreover, potential clients are requesting an ESG strategy that not only aligns with Mara’s local community but also meets their own expectations in order to proceed with negotiations. First, she needs to identify local specificities that may hinder an increased production of sunflower seeds, map local stakeholders, and set a strategy based on their feedback and needs. Can you help her?

CHALLENGE 3

CHALLENGE 2

CHALLENGE 1

Focus on the elements that reveal social challenges in the community, and avoid distractions.

Challenge Complete

Looking for local specificities Mara gets to know the local environment

Well done! Mara now understands how to identify the social aspects of local specificities.

CONTINUE

CHALLENGE 3

CHALLENGE 2

COMPLETED

CHALLENGE 1

Look closely at the scene and select the factors that will help Mara build an effective long-term strategy — while avoiding distractions..

Challenge Complete

Mara now wants to understand how environmental conditions affect production — and where risks may come from.

Great job! Mara now understands that the main environmental issue is relative to water scarcity and will focus their Environmental strategy on water management.

CONTINUE

CHALLENGE 3

COMPLETED

CHALLENGE 2

COMPLETED

Adapt your ESG Strategy – Mara tries to fit in the local context Help her choose the most appropriate strategy to support Environmental goals

Reduce water consumption and recycle wastewater produced in the oil milling factory

Support local plans in water management structures.

Support farmers in efficient water use by implementing proper irrigation methods.

Adapt your ESG Strategy – Mara tries to fit in the local context Help her choose the most appropriate strategy to support Social goals

Provide targeted incentives for local producers

Increase wages for factory workers

Engage with the community through company-organised activities

Adapt your ESG Strategy – Mara tries to fit in the local context Help her choose the most appropriate strategy to support Governance goals

Receive input & feedback from local stakeholders to ensure inclusive decision-making

Set ESG KPIs to monitor progress against sustainability targets

Produce ESG Reports to demonstrate transparency and accountability

Challenge Complete

Great job! You have helped Mara adapt the company’s ESG Strategy to local needs. A successful ESG Strategy should be aligned to the local context.

CONTINUE

COMPLETED

CHALLENGE 3

COMPLETED

COMPLETED

CONTINUE

CHALLENGE 5

CHALLENGE 4

CHALLENGE 6

Who is a stakeholder?

Mara is trying to map stakeholders and is under the impression that any individual or organization affected by the activities and performance of a business is known as a stakeholder.

FALSE

TRUE

Can stakeholder be both internal and external?

Mara is trying to understand over this mapping exercise whether stakeholders of a company can be both internal and external.

FALSE

TRUE

Let’s organise stakeholders

Mara decides to use a tool that involves organizing stakeholders in a matrix based on their degree of ownership and level of interest in the business. This will help her map them and proceed with engagement strategies.

FALSE

TRUE

Challenge Complete

Building partnerships – Mara looks for local stakeholders

Well done! You have helped Mara in mapping stakeholders so as to effectively built partnerships.

CONTINUE

CHALLENGE 5

COMPLETED

CHALLENGE 4

CHALLENGE 6

Understanding stakeholder needs toward improved ESG performance.

Mara believes that by understanding stakeholder needs—such as employee well-being, community impact, ethical sourcing, and transparency—the company can improve its ESG performance and build long-term trust.

FALSE

TRUE

Do investors care about the community?

Mara mentions that investors may value a company’s efforts to engage with the local community—especially when these efforts reflect long-term social responsibility, support local economic development, and reduce reputational risk.

FALSE

TRUE

Do ESG and company risks relate.

Mara strongly believes that identifying and managing ESG-related risks—such as regulatory compliance, climate impact, supply chain ethics, and employee welfare—can play a key role in reducing broader business risks and improving long-term resilience.

FALSE

TRUE

Challenge Complete

Understanding stakeholder needs

A stakeholder needs analysis helps companies develop effective ESG strategies, build stronger relationships with stakeholders, and enhance their overall sustainability performance.

CONTINUE

COMPLETED

CHALLENGE 5

COMPLETED

CHALLENGE 6

What type of activity would engage the local community (including local residents, community leaders, small business owners, healthcare providers, schools, and nonprofit groups.)? Help Mara make the proper decision.

Following discussions with local representatives she decides on coorganising with the local medical center a first aid seminar.

Mara decides to fund the local beer festival that she enjoys.

Organize a one-time community clean-up day to encourage local participation.

What type of activity would engage company employees? Help Mara make the proper decision.

Following discussions with employee’s representatives Mara decides to organize an internal seminar on their expressed need for Occupational Health & Safety

Provide incentives (e.g. free seminars) for efficient employees

Organise a field trip for all employees

What type of activity would engage local suppliers? Help Mara make the proper decision.

Organise a B2B event where local suppliers will be invited to take part

Co-organise a local fair where all suppliers can easily showcase their products

Promote local suppliers products through company channels

Challenge Complete

Great job! You have helped Mara build partnerships with the main stakeholders tailored to their needs!

CONTINUE

COMPLETED

COMPLETED

CONTINUE

COMPLETED

CHALLENGE 6

Well done! Mara has now understood some aspects and the local context and can start forming an ESG strategy.

Mission 6 Completed

CONTINUE

CONTINUE

Mission Accomplished!

Congratulations, ESG Leader! You've successfully navigated the challenges of sustainable business and completed the ESG4SMEs simulation. The decisions you made have planted the seeds for a more resilient and responsible future.

This is just the beginning. Take the skills you've gained and apply them to the real world. Continue to analyze, optimize, and lead with purpose. The future of business is sustainable, and thanks to you, it's in good hands.

Continue to the ESG4SMEs Academy

Select a portrait to visit the character’s profile.

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CHALLENGE 6

Select a part to go directly to that challenge.

Preview the introduction

Almost!

A well-structured and adapted report increases clarity and impact. But nice try!each SME should adapt them to its context and data reality.

Not quite

Using the same message for all groups ignores their different needs—tailoring your communication is key to real impact. But nice try!

Too late!

ESG monitoring requires ongoing updates, not once-a-year data that lacks detail.

Your Challenge

Find the Right ESG Data

Help Tom select the best ESG data sources on the farm to include in his first ESG dashboard. Avoid distractions and choose what’s truly measurable and relevant.

CONTINUE TO CHALLENGE

Correct!

Not quite! ESG reporting must cover all three pillars—Environmental, Social, and Governance. Focusing only on the environment leaves out essential insights, like how the farm treats its workers or how decisions are made. A well-rounded ESG report considers the full picture.

CONTINUE

Poor choice!

This reinforces fears of burnout and resistance.

Confusing.

It undermines the results already achieved and creates uncertainty.

Great choice!

A short, well-designed page with visuals and KPIs is easy to understand and makes the information stand out

CONTINUE

CORRECT

This area allows Tom to observe workers well-being and gather HR-related data—perfect for social indicators.

CONTINUE

Your Challenge

Monitoring ESG: What’s True, What’s Not?

Debbie is about to prepare her company’s first ESG factsheet. In this challenge, you’ll read four statements and decide whether they’re true or false. Help her separate facts from misconceptions about ESG monitoring and reporting.

CONTINUE TO CHALLENGE

Not supportive!

Quite the opposite! Waste mismanagement can reflect weak ESG practices — or a need for better team awareness.

Perfect fit!

GRI is widely recognized, flexible, and tailored for SMEs. It helps Debbie organize content around E, S, and G pillars and connects her with international best practices.

CONTINUE

Oops!

Transparency helps, but once-a-year conversations are insufficient for real engagement.

Yes!

Transparency is a key part of ESG reporting. Even in a small SME, labeling the source of data increases trust and accountability—especially if decisions are based on that data.

CONTINUE

Wasteful choice!

Sending organic waste to landfill increases carbon emissions and completely misses the opportunity for circular use. ESG actions should aim for prevention and reuse, not disposal.

Inaccurate.

Memory-based estimates are unreliable and can lead to flawed reporting.

Great choice.

Support to farmers can be implemented immediately, lead to increased production and promote the company’s social profile.

CONTINUE

Exactly!

Adjusting language and format to your audience builds trust and makes ESG data actionable.

CONTINUE

Not quite.

The statement is actually True. A stakeholder refers to any individual or organization that is affected by, or has an interest in, the activities and performance of a business. This includes both internal parties like employees, as well as external ones such as customers, suppliers, and investors.

Correct!

Mixing raw and final data in one place can confuse viewers and reduce clarity. It’s better to separate raw data for internal tracking and use clean, final metrics in visual presentations.

CONTINUE

Oops!

Helpful for strategy, but ESG must be lived in day-to-day operations to be effective.

Well done!

Transparency means sharing what you have—even if imperfect—while explaining the context.

CONTINUE

Excellent choice!

This indicator is quantitative, trackable over time, and directly linked to environmental impact. It aligns with GRI’s environmental disclosures and fits Debbie’s monitoring strategy.

CONTINUE

Perfect match!

These practices reduce environmental impact while staying directly connected to the bakery’s operations

CONTINUE

Not ideal

A spoken summary without visuals can easily be forgotten or misunderstood. ESG data is more effective when it's supported by clear visuals and structure—especially for decision-makers.

Yes!

This combines Step 8 (Institutionalizing Change) and Step 4 (Communicating the Vision). Embedding ESG into formal processes and openly communicating ensures the change sticks and is supported by the whole team.

CONTINUE

Not ideal.

Offering only sugary, unhealthy options doesn’t support employee wellness. ESG includes responsible choices in everyday workspaces, including food and health.

Wrong assumption

ESG is highly visible at a community level. Customers do notice local partnerships, and greener practices. For SMEs, ESG actions often have an immediate impact.

Absolutely!

A well-structured report increases clarity and impact.

CONTINUE

Correct!

Even SMEs face ESG pressures: higher utility bills, changing supplier requirements, and customer loyalty tied to sustainability.

CONTINUE

Not quite

SMEs may not be required to report ESG, but presenting potential losses and advantages now aligns perfectly with Kotter’s first step.

Not quite!

That’s a common misunderstanding. While it may seem like small businesses don’t face the same governance challenges as multinational corporations, they are not exempt. Governance is about far more than board structures or lobbying, it’s about ethical and transparent management at any scale. For a bakery, this could mean setting clear rules for handling customer data, keeping transparent financial records, preventing conflicts of interest with suppliers, ensuring tax compliance, and having procedures to manage risks like supply shortages. Even small, local businesses can build resilience and trust through sound governance practices.

That’s risky.

Grants can help, but they’re not always timely or easy to get. Dave’s plan needs a backup that doesn’t depend on perfect timing. By the time the “perfect” offer shows up, Dave might not be ready.

Not appropriate!

These ideas promote employee well-being and community engagement (social), but they don’t address core governance responsibilities like compliance, risk management, or decision-making structures.

INCORRECT

Useful for weather, but not directly linked to ESG reporting unless tied to irrigation systems or water use metrics.

Not supportive!

Social disconnection could signal low morale, which is not ideal for building a participatory ESG culture.

Poor idea.

Avoidance doesn’t solve the issue. Supplier ESG is a key link in the chain—and worth the effort.

That’s not correct.

ESG transformation is stronger when people are engaged. Participation leads to better implementation and shared responsibility.

Oops

Not the best choice, this decision only relates to the company whilst the area faces water scarcity problems. The local area’s water scarcity problem needs to be addressed to achieve increased olive seed production and as such support increase in exports.

Correct!

A balanced ESG strategy includes environmental, social, and governance aspects to create long-term impact.

CONTINUE

Not quite.

That’s not quite right. The statement is actually False. In stakeholder mapping, stakeholders are usually categorized based on their level of influence and level of interest, not their degree of ownership. This approach helps businesses identify which stakeholders to engage more closely, depending on how much impact they have on or from the business.

Oops!

Consistency is important, but being too rigid limits learning. ESG strategies should evolve with new insights, both for Dave and for any organisation aiming to stay relevant and responsive over time.

Great choice!

This KPI shows real environmental progress that’s easy to track and relevant to local sustainability. It reflects meaningful change and is appropriate for stakeholder reporting.

CONTINUE

Your Challenge

From Priorities to Practice

Dave and his staff have identified ESG priorities together. Now, he wants to turn those priorities into a realistic and collaborative long-term ESG strategy. Help him choose the best way forward.

CONTINUE TO CHALLENGE

NOT RELEVANT

This looks green and welcoming, but it has no measurable function. ESG reporting requires evidence and real data – not just environmental aesthetics. But don’t worry, you can do this!

Spot on!

Transitioning to electric delivery vans supports environmental goals, reduces emissions, and signals innovation—great alignment with ESG strategy.

CONTINUE

Correct!

The statement is false because stakeholder mapping typically organizes stakeholders based on their level of influence and interest, not ownership. This helps prioritize engagement strategies.

CONTINUE

Oops!

That’s not quite right. While environmental data like solar energy or water use is important and often visible, ESG stands for Environmental, Social, and Governance. Ignoring the Social and Governance pillars—such as employee wellbeing or ethical decision-making—means the report is incomplete and might miss risks or opportunities for improvement.

Oops!

That’s efficient, but not very participatory. Dave wants co-creation, not just buy-in. It’s better to open the floor earlier.

Your Challenge

Elena is creating her ESG roadmap after doing a company assessment and identifying key pain points. She wants to identify who in the team should take responsibility for different ESG-related tasks. She has three possible approaches for each scenario. Which works best?

CONTINUE TO CHALLENGE

Not the right audience.

This KPI doesn’t directly concern packaging processes.

Your Challenge

Report Back to the CEO

Chris has completed the first ESG short-term action plan and now needs to report the results to the CEO. He wants to present the outcomes clearly and demonstrate that ESG implementation brings measurable value. Your challenge is to help Chris choose the best way to communicate his results and build management trust.

CONTINUE TO CHALLENGE

Not the best choice.

While this event encourages local involvement, it’s a one-off activity that may not address deeper community needs or foster long-term collaboration. Without ongoing dialogue, it risks being perceived as superficial rather than genuinely supportive of the community’s priorities.

Not quite.

This is an activity that does not built on company assets and may not be inclusive for all employees.

Excellent!

Elena reframes ESG as efficiency, cost savings, and resilience, making it feel like a natural extension of what the bakery already does, not an added burden.

CONTINUE

SUPPORTIVE!

This whiteboard encourages staff to share sustainability suggestions: it’s a visible sign that ESG is already part of everyday thinking.

CONTINUE

Not quite

Ignoring established frameworks like GRI can weaken trust and make your ESG data harder to compare or believe. Nice try anyway!

Correct!

Organizing data by ESG pillar makes it easier to identify gaps, trends, and responsibilities. It improves clarity and ensures that each area gets the attention it needs during analysis and planning.

CONTINUE

Your Challenge

Looking for local specificities Mara gets to know the local environment

Mara is trying to identify local specificities that will help her adapt the company’s social strategy. Look carefully at the scene — not everything you see is equally important. Focus on the elements that reveal social challenges in the community, and avoid distractions.

CONTINUE TO CHALLENGE

Not ideal

While detail has its place, a long report full of text can discourage readers—especially those unfamiliar with ESG. It makes the data less accessible and harder to act on. Nice try anyway!

Your Challenge

People Matter More Than You Think

Dave wants to involve his employees in ESG planning, but he's unsure how much their participation really affects success. He has taken some notes while in a meeting with them. Help him separate truth from myth as he shapes his approach.

CONTINUE TO CHALLENGE

Excellent choice!

Sharing ESG progress with the cooperative board strengthens trust, aligns with shared sustainability goals, and helps open doors to funding or partnerships. This is a strategic audience for transparent communication.

CONTINUE

Not ideal

While it's great to share highlights on social media, ESG reports are usually more effective when first shared with formal stakeholders like partners, funders, or management. Instagram can come later—for storytelling, not strategic reporting.

Not quite.

While newsletters inform, they don’t invite participation. If Dave wants real engagement, he’ll need to create space for questions, feedback, and co-creation.

Not quite the best choice.

Raising salaries could improve living standards for those employed in the company’s processing facilities, boosting short-term loyalty and productivity. It might also enhance the company’s reputation as a fair employer. But this option has limits: most of the community’s challenges are linked to sustaining agricultural production and retaining farmers. Increasing wages doesn’t support smallholder oilseed producers, nor does it create incentives for young people to remain in rural areas. Without a stronger agricultural base, higher wages in factories won’t solve the broader social challenge.

Correct!

ESG is a journey, and not all pillars may be covered at the same time.The important thing is to acknowledge gaps and plan to address them in future updates. Reporting what’s available is better than waiting for perfection.

CONTINUE

Too soon

The cost outweighs the benefit at this stage. Chris should first implement and track manually.

Correct approach!

Transparency builds trust. Reporting partial data with context shows commitment to improvement

CONTINUE

Smart move.

Regular check-ins keep ESG visible and flexible. This rhythm helps the team adapt actions, celebrate progress, and stay connected to the plan.

CONTINUE

Oops!

These choices are misaligned with the company's immediate ESG goals. They’re either expensive, unrelated to sustainability, or too long-term to show immediate impact. Chris needs actions that are both strategic and practical for a rural SME starting its ESG journey.

Perfect!

Composting organic waste reduces environmental impact, supports circular practices, and can even benefit local farmers. A smart ESG move that’s low-cost and high-impact.

CONTINUE

Great fit!

Spreadsheets are accessible, low-cost, and adaptable—ideal for SMEs starting ESG monitoring. Debbie can track inputs and progress over time.

CONTINUE

Excellent choice!

A visual, clear summary respects the CEO’s time and shows that ESG can be practical and results-driven.

CONTINUE

Not quite

While transparency is important, showing raw and processed data together can be confusing. Use raw data internally for analysis, and present only clear, verified figures in your external reporting.

Correct!

Understanding specific stakeholder needs—like fair labor practices for employees, environmental concerns from the community, or transparency expectations from investors—helps the company align its actions with ESG principles. This not only strengthens relationships but also leads to more responsible, sustainable business practices.

CONTINUE

Correct!

Many investors today are increasingly focused on ESG performance, and community engagement is a key component of the "Social" aspect. When a company actively supports local development, builds trust with stakeholders, and demonstrates responsible corporate citizenship, it can strengthen its reputation and appeal to socially conscious investors. This also reduces potential risks related to public backlash or regulatory pressure.

CONTINUE

Your Challenge

Planning for What Comes Next

Dave’s tomato business is doing well, and ESG is now part of how things run. But he knows that circumstances change: weather, funding, customer needs, even staff availability. Dave wants to stay on track without turning ESG into a full-time job. Help him take simple, smart steps to keep his plan strong, flexible, and ready for whatever comes next.

CONTINUE TO CHALLENGE

Your Challenge

Choose the Right KPI!

Tom is preparing a short ESG factsheet for his family farm to share with the local cooperative. He has several data points available, but he can only choose one KPI to feature in the report. Help him select the most relevant and impactful KPI for communicating sustainability progress.

CONTINUE TO CHALLENGE

Your Challenge

Elena is almost ready to present her ESG vision to the bakery team. But some employees feel skeptical: “We’re too small for ESG,” or “Things are fine the way they are.” Elena needs to create a sense of urgency that shows ESG is relevant and beneficial to everyone, not just “extra” work. Please help Elena find the best arguments!

CONTINUE TO CHALLENGE

Great choice.

An activity that is co-created with the local community, purposeful and inclusive.

CONTINUE

Not supportive!

This shows a lack of active communication. A cluttered board doesn’t inspire ESG interest or dialogue.

That’s not correct.

Social and governance practices are just as critical as environmental measures for overall sustainability.

Your Challenge

ESG Training Essentials

Chris is preparing his first ESG training session for employees. In this challenge, help him confirm that he’s including the right messages to create an effective and inclusive ESG introduction. Read each statement and decide whether it is true or false.

CONTINUE TO CHALLENGE

Incorrect.

Small businesses are increasingly expected to show ESG responsibility. Ignoring ESG risks, like energy costs, stricter regulations, or shifting customer expectations, can harm long-term stability.

Smart move!

Tracking receipts is a simple, low-tech way to monitor fuel use over time—ideal for a small rural SME with limited resources.

CONTINUE

Correct!

Kotter emphasizes short-term wins to maintain momentum. Early wins could include measurable energy savings, reduced waste, or local sourcing improvements within months.

CONTINUE

Excellent!

This stakeholder is directly responsible for ESG goals and would benefit from clear emissions-related KPIs.

CONTINUE

Oops

Jumping into assignments might feel productive, but without alignment, Dave risks choosing actions that staff don't understand or support. It's smarter to build shared understanding first.

INCORRECT

This is more of a financial KPI than an ESG one. While it may help with business efficiency, it doesn’t clearly reflect environmental or social value.

Excellent!

These governance practices, transparency, ethical decision-making, and role clarity, building trust and accountability, even in a small bakery.

CONTINUE

CORRECT

Solar panel readings provide measurable environmental data on renewable energy use. Perfect for Tom’s ESG dashboard.

CONTINUE

Oops!

Accountants are great with finances, but ESG strategy needs more than compliance: it needs imagination and business sense, too.

Incorrect

While the tool shed represents farm operations such as machinery and resource use, it only provides partial environmental data. Selecting this hotspot would focus on a single aspect of the farm’s operations, ignoring social and governance metrics, which are equally important for a complete ESG factsheet.

Unrealistic!

While it shows ambition, small businesses don’t need new departments, ESG can be integrated into everyday practices. This makes ESG sound like bureaucracy, not practicality.

You are right!

The Social pillar is all about how a company interacts with people, employees, customers, suppliers, and the wider community. In a small business, this could mean offering fair wages, creating a safe and inclusive workspace, supporting employee development, and getting involved in local initiatives

CONTINUE

Correct!

Water scarcity is a major environmental risk for agriculture in this region. This suggests the need for strategies focused on water management, efficient irrigation, and possibly diversifying water sources.

CONTINUE

Excellent choice.

Planning activities following consultations with employees that are tailored to their needs creates trust and supports team building.

CONTINUE

Unstructured

Without a framework, the report lacks consistency and comparability—making it harder for stakeholders to interpret and trust. You can do this!

Correct!

ESG-related risks often overlap with core business risks. For example, failing to address environmental concerns could lead to regulatory fines or community opposition. Ignoring labor issues in the supply chain might result in reputational damage or legal consequences. By proactively managing these risks, companies not only align with ESG standards but also protect themselves from financial, operational, and reputational harm.

CONTINUE

Well done.

It’s about planting seeds, not taking on debt. Dave doesn’t need to fund everything today, but knowing what’s out there means he’s ready when the time comes.

CONTINUE

Correct!

Correct! Elena is building urgency by linking ESG to tangible business risks and opportunities, highlighting areas often underrepresented in formal ESG ratings.

CONTINUE

Not the best choice.

There may not be a need for additional funds and it is not based on ongoing communication and feedback.

Your Challenge

Find the Right ESG Data

Debbie is looking for ESG data across her company. Click on the area that provides the most structured and reliable information for ESG reporting.

CONTINUE TO CHALLENGE

Financial, not ESG

Cost reduction may be linked to sustainability, but without showing environmental benefit (e.g. less plastic), it’s not meaningful as a KPI. Nice try anyway!

Your Challenge

Convince the Procurement Manager

Chris wants to introduce ESG criteria into the supplier evaluation process. However, the Procurement Manager is sceptical. Chris must choose the best way to approach the situation and build support.

CONTINUE TO CHALLENGE

Great move.

A few clear fallback options can keep ESG work from stalling when things go sideways. It’s like adding shock absorbers to a bumpy road.

CONTINUE

Oops!

A yearly review may be too infrequent. Without regular feedback loops, ESG can drift off the radar.

Exactly!

Sustainability is not just a checklist of actions — it’s about aligning values, culture, and behaviors with long-term ESG goals. A company without shared commitment or ethical culture may struggle to maintain real impact.

CONTINUE

Correct!

This is a concrete environmental indicator that relates directly to emissions. Tracking fuel consumption helps reduce carbon footprint and improve efficiency.

CONTINUE

Mmm...

This is thorough, but too ambitious. It might seem impressive, but this level of complexity can quickly overwhelm a small team and turn ESG into extra admin work. Dave needs something lean, usable, and proportionate to his resources: simplicity is strength.

Oops

Outsourcing this task reduces relevance and weakens internal buy-in.

Not quite!

The Social pillar isn’t limited to just one group of people. It covers the entire human dimension of business, ensuring fairness, safety, respect, and responsibility both inside and outside the company. For a small bakery, this could be paying workers fairly, ensuring safe conditions, being transparent with customers about ingredients, and contributing to community well-being.

Serious Issue

Burning plastic is dangerous and highly polluting. ESG means proper waste management—not illegal and harmful disposal practices.

Great choice!

These actions create early wins, raise awareness, and build internal momentum with minimal cost.

CONTINUE

Your Challenge

Which Indicator Tells the Right Story?

Debbie is finalizing the first ESG factsheet for her family-run sunflower oil SME. To ensure the report is relevant and trustworthy, she needs to make several important decisions. Help her choose the right indicator, reporting framework, and presentation format—each decision affects how stakeholders will understand and value her report.

CONTINUE TO CHALLENGE

Oops

These actions are bold and inspiring—but they’re too ambitious for Chris’s current resources and timeframe. Jumping straight to large-scale projects without quick wins could overwhelm the team and delay results. It's important to start small and build momentum.

That’s not correct.

ESG risks—like environmental impact, labor conditions, governance failures, or non-compliance with regulations—can directly affect a company’s reputation, legal standing, and financial stability. By identifying and addressing these risks early, companies can avoid costly disruptions and build a more resilient, future-proof business strategy.

Not enough.

Without documented results, ESG actions appear vague and unaccountable.

Your Challenge

Which One Counts for ESG Reporting?

Debbie is reviewing the outdoor environment at the sunflower oil production facility. Several elements look “green” – but only one actually provides measurable and reportable ESG data. Help her choose the one that truly supports environmental performance monitoring.

CONTINUE TO CHALLENGE

Not quiet!

While templates are helpful, each SME should adapt them to its context and data reality.

CONTINUE

Not the best choice.

Defining Key Performance Indicators can give structure to Mara’s ESG strategy, making goals measurable and progress easier to track. For example, KPIs might track reductions in water use, increased participation of women in farming, or improvements in worker safety. However, if these targets are decided only at the corporate level, they may reflect external priorities rather than local realities. Governance is not just about numbers; it is about shared accountability. Setting KPIs without consulting local farmers, producers, and authorities risks misalignment, where the company measures success in ways that the community doesn’t recognize or value.

Right!

If a business makes public promises too early, people might expect results before they exist. ESG communication needs to reflect what’s real, not just what’s planned.

CONTINUE

Correct!

Unverified or unreliable data can damage the credibility of ESG reporting and lead to incorrect strategic decisions. It’s better to be transparent about data gaps than to include data of uncertain origin or quality.

CONTINUE

Incorrect!

Limiting communication or failing to embed ESG into the company process would prevent it from becoming a lasting part of the bakery’s culture.

Oops!

A practical shortcut, but it limits inclusion. Dave risks missing good ideas and making staff feel side-lined.

Too generic!

While useful for agricultural planning, this doesn’t say much about environmental or social performance.

Your Challenge

Mara has identified three main stakeholder groups the local community, local suppliers and employees. She is trying to identify proper engagement activities for these stakeholder groups that will help her build partnerships.

CONTINUE TO CHALLENGE

Correct!

ESG is an ongoing process. While annual reporting is common, meaningful progress requires regular monitoring—especially if SMEs want to detect trends, respond to risks, or make informed decisions throughout the year.

CONTINUE

Your Challenge

Elena is designing her ESG roadmap and wants to show her team what “Environmental”, “Social” and “Governance” really means for their business. But as she reviews her company’s practices, it’s not always clear what practices belong to each pillar. Help her select the most relevant example for each pillar.

CONTINUE TO CHALLENGE

CORRECT

This provides structured, quantifiable data on energy production. It is ideal for ESG reporting on environmental performance and can be tracked over time.

CONTINUE

Your Challenge

Mara now wants to understand how environmental conditions affect production — and where risks may come from.

To design a resilient environmental strategy, Mara must identify which local conditions directly threaten sustainable sunflower production. Some elements may look important but provide little insight into real risks. Others may reveal deeper environmental challenges that require proactive solutions. Look closely at the scene and select the factors that will help Mara build an effective long-term strategy — while avoiding distractions..

CONTINUE TO CHALLENGE

Not exactly.

Including poor-quality or guessed data might mislead decision-makers or reduce trust in your report. ESG reporting must aim for transparency, even if that means admitting when data is not yet available.

Your Challenge

Kotter’s 8 Steps for Building ESG Culture

Elena knows that introducing ESG isn’t just about rules, it’s about leading change. While SMEs aren’t legally required to report ESG, ignoring it could create hidden risks like rising energy costs, food waste, or missed community and funding opportunities. Decide if Elena’s actions align with Kotter’s 8 steps, which she has studied earlier in a course.

CONTINUE TO CHALLENGE

Not quite

ESG KPIs must always be specific, measurable, and tied to the company’s operations—otherwise they’re just empty labels. Nice try anyway!

Well done!

A small test run builds confidence without overwhelming the team. It’s a low-risk, high-learning step.

CONTINUE

Your Challenge

Prioritize the Right ESG Actions

Chris has been assigned to lead the first phase of ESG implementation in his family’s rural SME. With limited time and budget, he must decide which actions to put in place first, how to allocate resources effectively, and how to deliver quick, visible results. Your challenge is to help him make the smartest early-stage ESG decisions.

CONTINUE TO CHALLENGE

Oops!

This approach may be useful later, but it’s too passive to launch a strategy. Dave needs live feedback and team discussion to get traction.

Oops

One-size-fits-all engagement rarely works. Dave’s insight about different preferences is spot on—and will help make his ESG process truly inclusive.

Unethical

Estimations without evidence are misleading and contradict the principles of ESG. Nice try anyway!

Excellent!

This area contains structured data such as HR metrics or internal reports – perfect for ESG monitoring and reporting. Reliable ESG data must be measurable and traceable over time.

CONTINUE

Your Challenge

From Data to Trust: Reporting Done Right

Debbie has completed the first draft of her ESG report. In this challenge, help her confirm she’s using best practices for structure, communication, and transparency.Read the three statements and decide whether they are true or false.

CONTINUE TO CHALLENGE

Oops

Delaying action sends the wrong message and misses the chance to start small but strong.

Not ideal!

Engages staff short term, but rotating responsibility can create inconsistency and lack of ownership.

Not useful

This is an area where no young people live, so the playground has no real value. The social goal should focus on providing incentives that will attract a

Your Challenge

Understanding stakeholder needs

Following stakeholder mapping Mara is performing a needs analysis to better understand the expectations, concerns, and priorities of different stakeholder groups. This process helps her ensure that the company’s strategies and initiatives align with the interests of those who are impacted by or have influence over the business. By identifying these needs early, Mara can build stronger relationships, improve communication, and support more effective decision-making—especially in the context of expanding exports and meeting ESG (Environmental, Social, and Governance) goals.

CONTINUE TO CHALLENGE

Your Challenge

Mapping Impact: What Are We Really Changing?

Dave’s team is implementing several ESG actions, but how can he track if these are making a real difference? Help him decide how to map and measure impact in a way that’s useful, not just bureaucratic.

CONTINUE TO CHALLENGE

Too informal

Nice try! Speaking about the results without documentation won’t leave a lasting impression. ESG reporting requires a clear, shareable format to ensure transparency and credibility. You can do this!

Too heavy.

Busy leaders need clear insights, not long documents that may never be read.

Oops

This might deliver results, but it’s costly and doesn’t engage the team. ESG is more effective when built from within.

Your Challenge

Data Dilemma: Tracking What Counts

Tom needs to upgrade the farm’s ESG dashboard but is unsure which new KPI to add next. You’ll help him choose the most meaningful data type to support ESG analysis and communication.

CONTINUE TO CHALLENGE

Great choice.

This keeps monitoring focused and team-friendly and it is enough to show progress without becoming a burden.

CONTINUE

Not the best choice.

Company channels may not cover the market targeted by local businesses

Not really

ESG data reflects change over time. If Tom collects data only once, he might miss seasonal trends, improvements, or risks. Ongoing tracking is essential for continuous improvement and informed decisions.

Nope

Storing waste without clear purpose or tracking is a temporary fix—and creates new health and safety risks. ESG requires active, not passive, solutions.

Not useful

Outdated signage may signal neglect. ESG culture is dynamic: it needs to be regularly refreshed and kept relevant.

Not ideal

This may relate to customer satisfaction, but it's not the most relevant KPI for ESG—especially if there’s no structured way to log complaints.

Too top-down!

While reassuring, this cuts employees out of the process. Without shared ownership, ESG feels distant and irrelevant to daily work.

Inspiring idea

But the budget won’t be enough—and Chris needs to focus on internal change first.

Correct!

Inclusive decision-making creates ownership, trust, and innovation. Employees and community members offer valuable perspectives and are key to long-term success.

CONTINUE

Oops

Inspiring but lacks credibility. Decisions need evidence of results.

Well done!

You have helped Chris select actions that are affordable and aligned with the company’s goals. Now it's time to get others on board.

CONTINUE

Not quite

ESG isn’t just for managers – every employee’s daily choices impact the company’s sustainability goals.

Perfect balance!

Data builds credibility while stories show ESG’s real-life meaning. The CEO is impressed.

CONTINUE

Exactly!

Newsletters are great for raising awareness, but they’re one-way communication. Engagement needs two-way dialogue where employees can contribute and shape decisions.

CONTINUE

Correct!

Successfully integrating ESG requires both technical improvements and a mindset shift. Changing company culture, engaging people, and adopting new values and leadership approaches are just as important as investing in equipment or changing processes.

CONTINUE

INCORRECT

This may lead to confusion. While peer sharing is important, Tom’s ESG report might not be useful to someone unfamiliar with ESG concepts. Focus first on engaged stakeholders, then think about awareness-building.

Oops!

Understandable, but risky. Once ESG slides down the priority list, it’s tough to bring it back. Better to plan small, steady steps than stop altogether.

Missed opportunity.

A closed suggestion box signals disengagement. ESG encourages open communication and staff involvement in shaping sustainable practices.

Your Challenge

Debbie Faces ESG Dilemmas – What Would You Do?

Debbie is facing some real-world ESG reporting challenges: missing data, different stakeholder needs, and choosing the right tools. In this mission, help her make decisions that ensure quality, transparency, and clear communication in her first ESG report.

CONTINUE TO CHALLENGE

Great choice.

An event that is based on co-creation and promotes companies at a local level within the community they operate.

CONTINUE

Not quite.

Dismissing ESG as “too costly” overlooks the bigger picture. Short-term expenses create future opportunities, protect the brand, and reduce business risks.

INCORRECT

Customer sales data is economic, not social.It doesn’t give insights about employees or workplace dynamics.

Not quite.

Long, complex reports may overwhelm the audience and reduce engagement. Simple, visual summaries are more effective for community and cooperative stakeholders, especially in a rural SME context.

NOT IDEAL

Composting is a good practice, but without any tracking system, scale, or documentation, it cannot be included in ESG metrics. It’s a missed opportunity without proper data. Nice try anyway!

Good choice but not ideal.

Providing incentives to a few employees rather that organising activities for all doesn’t reinforce workforce dynamics

INCORRECT

The compost pile reflects a single environmental action related to waste management. Choosing it as the KPI would misrepresent overall ESG performance, as it does not account for water usage, energy consumption, employee metrics, or governance practices.

Actually

ESG is not the sole responsibility of the Optimizer. While they coordinate actions, success depends on everyone’s involvement.

Good intentions aren’t enough.

Skeptical managers need proof, not just passion.

Exactly!

Using recognized standards shows commitment to transparency and improves stakeholder engagement.

CONTINUE

Your Challenge

ESG risks and opportunities for SMEs

Elena needs to anticipate the risks and opportunities for her bakery if ESG strategies are implemented – or not. She must decide which of these complex statements about her bakery’s future are correct. Can you help her?

CONTINUE TO CHALLENGE

Unlikely to be helpful

Unless the uncle is involved in ESG strategy. Better to prioritize official stakeholders first.

Excellent move!

Co-creation builds ownership and turns resistance into support.

CONTINUE

Not Sustainable!

Leaving vehicles idling wastes fuel and increases emissions. It shows a lack of awareness of environmental impact—an easy fix with strong policies.

Great call.

This step builds team ownership and surfaces ideas that make sense for each part of the business. It sets the foundation for a grounded strategy.

CONTINUE

Too passive!

This leaves the bakery vulnerable. Waiting until external pressure builds risks rushed changes, higher costs, and missed opportunities.

Excellent.

This gives staff a voice and lets them contribute creatively. It turns abstract goals into practical steps, grounded in real experience.

CONTINUE

Perfect!

Concrete examples and peer insights help build trust. The Procurement Manager is intrigued.

CONTINUE

Excellent!

Elena validates their experience while reframing change as protection, not disruption. She provides concrete bakery-relevant examples of risk prevention, making ESG feel like a safety net instead of a threat.

CONTINUE

Correct!

Strong KPIs are both measurable and relevant to the business. Tom should avoid random or generic indicators and instead focus on data that truly reflects the farm’s operations, goals, and values—like monthly water use or renewable energy production.

CONTINUE

Oops!

This may feel safe, but it misses chances to build momentum and trust along the way. Even early or partial wins are worth sharing.

Oops!

External help is fine, but ESG success depends on internal ownership. Staff reflections are essential, not optional.

Viable but risky.

immediate switch demonstrates strong commitment to reducing imports and signals decisive action on sustainability. However, avoiding recipe testing and staff consultation could lead to unforeseen quality issues, cost fluctuations, or resistance from the team, risks that may undermine long-term success.

Overreach!

Valuable initiatives, but not realistic or relevant for a small local bakery.

Excellent strategy!

Shows vision, planning, and a commitment to continuous improvement.

CONTINUE

Not quite

Without a clear structure, ESG reports become confusing and lose their value for decision-makers. You got this!

Overkill!

These governance structures are suited to large corporations, not a family bakery’s scale.

Neutral

The sunflower crop is Mara’s focus, but the field itself does not reveal much about environmental risks. While sunflowers are resilient and moderately water-efficient, their productivity will still depend on local climate and water availability.

Not quite.

Hosting events such as agricultural fairs, educational workshops, or cultural festivals can improve visibility and show goodwill. These activities may temporarily strengthen company–community ties and encourage dialogue. However, they don’t directly address the root causes of the community’s demographic problem — an ageing population and the outmigration of young people. Without integrating the community’s priorities into the strategy, such activities risk being perceived as surface-level initiatives rather than real solutions.

Not quite

While technical upgrades matter, ESG transformation goes deeper. It involves changes in how decisions are made, how people are involved, and how values like sustainability and ethics are embedded in daily operations.

Not quite.

Choosing KPIs that are specific, measurable, and tailored to the farm’s reality is essential. Using broad or irrelevant metrics won’t give an accurate picture of performance, and it might make the ESG report less useful to stakeholders.

Smart move!

Tailoring the message to different audiences improves relevance and understanding.

CONTINUE

CORRECT

The office laptop contains all consolidated ESG data, enabling Tom to review trends across all ESG pillars and select the KPI that best communicates sustainability progress. This ensures a holistic and meaningful representation for stakeholders.

CONTINUE

Too much!

While detailed reports have their place, long documents full of text can overwhelm or confuse non-expert audiences. Stakeholders appreciate clarity and visual impact—keep it short and meaningful.

Correct!

A stakeholder is indeed any individual or organization that is affected by the activities and performance of a business, making the statement accurate.

CONTINUE

Unstructured

This will make it hard to track progress, compare data, or prepare transparent reports. Nice try anyway!

Your Challenge

ESG pillars within the SME context

Elena is preparing a presentation to introduce ESG principles to her team. To ensure she can clearly explain each pillar, she is reviewing a series of statements from a course she took. Read the following with Elena and decide whether each statement is true or false.

CONTINUE TO CHALLENGE

Smart and doable!

Even light scenario planning helps Dave think ahead without freezing up. It turns uncertainty into preparation, not panic.

CONTINUE

Correct!

ESG actions always have a people side and even technical ESG actions need communication and care. Without basic training and awareness, staff might ignore the system, or even damage it by mistake.

CONTINUE

Too distant!

Employees need to see their own role, not just what investors or regulators care about.

Correct!

That’s correct! ESG indicators only help if they are clear and directly linked to business impact.

CONTINUE

Correct!

Stakeholders are individuals or groups that have an interest in a business. They can be internal, like employees and managers, or external, such as customers, suppliers, and investors.

CONTINUE

Not quite.

Sorry Mara was on the right track. Stakeholders can be both internal—such as employees, managers, and company owners—and external, like customers, suppliers, investors, and community members. All of these groups can influence or be affected by the business.

Your Challenge

Mara wants to increase exports. To do this she needs to turn her oil milling company into a green business and increase its capacities. Help her adapt the company’s ESG strategy to achieve her goals based on the local context.

CONTINUE TO CHALLENGE

Oops

Actually, even engaged teams often don’t see how their work ties into ESG goals. That’s why Dave’s leadership in creating these connections is so important.

Not quite.

Actually, this can be risky. Customers and partners will expect follow-up. Sharing goals is good, but only when there’s a clear plan behind them.

That feels top-down.

It risks damaging collaboration and creating friction.

Absolutely.

Adapting engagement methods based on team roles helps make the process accessible and meaningful. It shows respect for how people work and learn.

CONTINUE

Right.

Many employees don’t automatically see how ESG relates to their role. Helping them connect their tasks to the bigger picture is a vital part of the planning process.

CONTINUE

NOT IDEAL

This is useful for farming but provides no information about social KPIs like training or satisfaction.

Oops!

Interesting ideas, but far removed from the bakery’s real impact.

Great choice.

Governance in ESG is about ensuring that decisions are transparent, participatory, and accountable. By engaging local producers, workers, and community representatives early in the process, Mara ensures that strategies are not imposed from above but shaped collaboratively. This approach allows hidden challenges — such as barriers faced by smallholder farmers, generational gaps, or social inequalities — to surface before decisions are finalized. Involving stakeholders also builds trust and legitimacy, making subsequent reports and KPIs more meaningful. Instead of governance being a compliance requirement, it becomes a process of shared ownership, where both the company and the community benefit from stronger alignment.

CONTINUE

Correct!

In a local bakery, every ESG action counts, whether it’s fair wages, plastic-free packaging, or engaging in community projects. Small steps can bring big competitive advantages.

CONTINUE

Not quite.

Rainwater collection sounds simple, but it still requires staff to understand, monitor, or maintain it. ESG actions succeed when people know what’s changing and why.

Not quite.

Combining all ESG data into one list may seem easier, but it can hide important patterns and reduce the usefulness of the analysis. Clear separation helps both in tracking and reporting.

Not effective

Most stakeholders won’t read long, technical documents. One-size-fits-all doesn’t work for ESG communication. Don’ t worry, you can do this!

That’s not quite right.

In fact, recognizing and responding to stakeholder needs—such as ethical sourcing, diversity, climate impact, or fair treatment—plays a critical role in enhancing ESG performance. When a company listens and adapts to these expectations, it’s more likely to meet ESG goals and build lasting stakeholder trust.

Not supportive!

This shows a sense of separation, not collaboration. It may reflect personal boundaries, but it's not an ESG culture sign.

Not quite.

Not quite. Even if the data isn’t perfect, it should still be reported with an explanation—because transparency builds trust and shows commitment to improvement. You got this!

Your Challenge

Spot the ESG Culture

Help Dave spot the visible and invisible signs of ESG-supportive culture within his company. He wants to know where change is already happening, and where more leadership is needed.

CONTINUE TO CHALLENGE

Too ambitious!

While sustainable, these measures are unrealistic or unnecessary for a small family bakery.

Best option!

This approach ensures a smooth transition with minimal risk while establishing a clear path toward more sustainable sourcing. It not only balances cost, quality, and environmental impact but also validates operational expertise, incorporates product testing, and leverages leadership oversight.

CONTINUE

Missed opportunity

ESG is about engaging stakeholders and building external trust—not just internal planning. Nice try anyway!

Perfect!

A concise one-pager with clear visuals (like bar charts or icons) makes the data accessible and engaging. This format is ideal for stakeholders who want to quickly understand progress and priorities.

CONTINUE

Not necessarily.

Data is important, but asking for it without clear tools, time, or purpose can overwhelm the team. ESG must fit daily routines, not disrupt them.

Exactly.

Stories make ESG progress relatable and memorable. They help people connect emotionally with the change and see the value of ESG in action.

CONTINUE

NOT IDEAL

This shows environmental effort, but unless the waste is measured and tracked systematically, it cannot be considered reliable ESG data. Nice try anyway!

Not quite

While full coverage is ideal, it’s common for SMEs to start with partial data. Tom can still build a useful ESG report with what he has, as long as he notes what’s missing and plans to include it later.

Not supportive!

This shows safety enforcement but doesn’t directly reflect ESG culture: it’s a basic operational rule.

Absolutely!

ESG works best when everyone understands their role in making daily operations more sustainable and responsible.

CONTINUE

Passive approach.

You don’t need to wait for permission to act — even a small step can make a difference. Leaders value people who take initiative, not just those who follow instructions.

Oops!

Actually, more and more clients and partners care about impact. ESG transparency is increasingly valued. Sharing what you’re doing - even in small steps - builds credibility and stakeholder support.

Oops!

That’s cautious and fair for now, but it could limit growth down the line. If Dave never explores new funding options, he might hit a wall when he wants to scale up or try something bigger.

Not ideal

This is primarily an environmental aspect. It impacts social aspects but cannot be categorized as one.

Your Challenge

What Could Go Wrong?

Dave has identified three new ESG actions for his tomato processing SME. Before implementing them, he wants to better understand what risks or challenges he might face. Help him test his assumptions by reviewing these three statements

CONTINUE TO CHALLENGE

Excellent!

Best choice! Shared responsibility, structured role assignment, and clear accountability.

CONTINUE

Oops!

External advice can help, but impact should reflect what matters to Dave’s team, business, and community.

Oops

Numbers are important but alone they don’t tell the full story or inspire support.

Oops

Professional development is offered, but without guidance or follow-up, participation may be low.

Not the best choice.

Not all suppliers have the competencies or time to take part in such an event.

Exactly!

ESG communication should be clear, visual, and accessible—especially for non-specialist audiences. A short, well-designed factsheet using icons, charts, and simple explanations will make Tom’s report more impactful and easier to share.

CONTINUE

Not really.

ESG requires more than efficiency. If the internal culture doesn’t support transparency, responsibility, and sustainability, performance will not be truly sustainable or resilient.

Risky

This creates confusion and may undermine stakeholder confidence. You got this!

Oops!

It’s tempting to keep moving forward but without considering possible changes, Dave risks being caught off guard when things shift.

Not the best KPI in this case.

While social data is important, this figure may be too limited or unclear to demonstrate impact, especially without context.

Perfect!

Elena shows ESG as an investment that benefits the bakery long-term. By giving relatable examples, she links ESG directly to employees’ daily choices, fostering shared responsibility.

CONTINUE

Oops

This feels like a threat and could backfire. Chris needs allies, not enemies.

Correct!

The area faces the problem of an ageing population. The strategy should focus on the demographic problem of the area and attracting or retaining young people in the area.

CONTINUE

Your Challenge

Building partnerships – Mara looks for local stakeholders

Mara has decided to build partnerships within the local community as part of a larger strategy to increase exports and enhance the company’s Environmental, Social, and Governance (ESG) initiatives. By mapping out the local ecosystem, she can identify key stakeholders, both internal and external, who can play a role in achieving these goals. This will allow Mara to create a network that fosters collaboration and shared growth, ultimately supporting her business's export expansion while adhering to responsible and sustainable business practices aligned with ESG values.

CONTINUE TO CHALLENGE

Premature

While CSRD is important for large companies, it’s not (yet) required for Debbie’s SME and adds unnecessary complexity. Nice try anyway!

Excellent!

Promoting mental health support is a vital part of the "Social" pillar of ESG. It shows care for employee well-being, inclusivity, and resilience—especially in rural SMEs.

CONTINUE

Not quite!

While the ESG Optimizer leads initiatives, ESG success depends on contributions from all employees across the business.

CONTINUE

Exactly!

Environmental performance goes far beyond energy use. This goes beyond just energy use and includes greenhouse gas (GHG) reduction targets, water efficiency, pollution and waste management, resilience to climate risks, and biodiversity protection. For a family-owned bakery, this could mean improving oven energy efficiency, utilizing excess heat produced for water heating, minimizing food waste, sourcing organic flour from local farms, using biodegradable packaging, and reducing pesticide impacts through sustainable agricultural partnerships.

CONTINUE

Too much, too soon.

This could create pushback and stall the whole effort.

Your Challenge

Data Clarity or Data Chaos?

Tom is finalizing the ESG dashboard for his family's olive farm. He needs to ensure that the data he's including is clear, well-organized, and reliable. Read the following statements and decide if they are true or false to help him build a dashboard that truly reflects their sustainability efforts. Help Tom double-check the quality and clarity of his ESG data before he finalizes his dashboard.

CONTINUE TO CHALLENGE

Oops!

Gut feeling matters, but it’s not enough to guide ESG planning or show real progress. Without basic data, it’s hard to improve or explain what’s changing to others.

Not quite

This goal is long-term and focused on external recognition rather than immediate results. Relying only on ratings may misrepresent true impact.

Exactly!

Governance matters at every level, even in a family business. While small businesses may not need elaborate structures, they still need strong ethical standards, transparent decision-making, and resilience planning. For Elena’s bakery, this could include adopting fair trade sourcing policies (corporate responsibility), creating clear financial and non-financial reporting for internal use, preparing for supply chain disruptions (business resilience), setting rules to avoid favoritism in hiring or promotions (ethics), and ensuring compliance with local food safety and tax laws. Good governance creates long-term stability and reinforces stakeholder confidence, no matter the company’s size.

CONTINUE

Exactly!

These practices strengthen people’s wellbeing in the internal and the external environment of the bakery and align perfectly with Elena’s bakery operations.

CONTINUE

Not quite.

Investors—especially those focused on ESG—often appreciate when a company engages with the local community in meaningful ways. Actions like supporting local jobs, contributing to community programs, or minimizing social disruption signal long-term responsibility and reduce reputational or operational risks, which are important considerations for investors.

Your Challenge

Mindset & Culture Shift in ESG

In this challenge, Chris will support this small rural SME as they try to understand what it really takes to implement ESG practices. Read each statement and decide whether it is True or False. Some answers may surprise you!

CONTINUE TO CHALLENGE

Your Challenge

Tom’s ESG Reporting Check!

Tom is reviewing his first ESG factsheet before sending it to the local cooperative. He wants to make sure everything is accurate and aligned with ESG principles. Read the following statements with Tom and decide whether they are true or false.

CONTINUE TO CHALLENGE

Not a true KPI

Social media communication supports awareness, but without performance data, it’s not valid for ESG reporting. You can do this!

Not quite

Even if Tom’s stakeholders trust him, clear source labeling is a best practice. It improves accountability and makes the report easier to verify or update in the future.

Misaligned!

These initiatives support the environment but are unrelated to the day-to-day operations of a bakery business.

NOT IDEAL

While relevant to emissions, this equipment doesn’t currently have any data tracking mechanism in place.

Great choice.

Offering direct support to farmers — such as access to affordable high-quality seeds, microfinance for equipment, training in modern cultivation methods, or subsidies for water-saving irrigation — strengthens the local agricultural system. These measures improve productivity and profitability for producers, making farming a more attractive livelihood. This not only tackles the ageing population issue by encouraging younger people to see farming as a viable future but also reinforces community resilience and trust. By aligning with local needs, this approach creates a long-term social impact that supports both the company’s supply chain and the community’s sustainability.

CONTINUE

Spot on!

Investing in ESG strengthens resilience: loyal customers, engaged employees, and trust from banks or investors. Costs are higher at first, but the long-term benefits outweigh them.

CONTINUE

Strong choice!

Fairness, structure, and transparency empower employees and build trust.

CONTINUE

Not ideal!

It offers a visible step toward ESG goals without disrupting production, but risks being seen as superficial if real progress is too slow.

Your Challenge

Spot the Sustainable Choice

Identify the most ESG-aligned option across three hotspot scenes—operations, people & workplace, and logistics—to turn strategy into daily action. By the end, you’ll recognize how practical choices like responsible waste handling, people-first practices, and low-emission transport drive real, measurable impact in a rural SME.

CONTINUE TO CHALLENGE

Exactly.

Asking staff to track ESG data without support can feel like extra work, or lead to poor-quality data. It’s important to match data collection with capacity and context.

CONTINUE

Your Challenge

Tom’s ESG Data Pitfalls!

Tom is reviewing common ESG data practices to avoid mistakes in reporting. He comes across a few statements that sound plausible but might be misleading. Help him decide which are correct and which could lead to poor data decisions.

CONTINUE TO CHALLENGE

Not useful

This area is not a source of structured data. It may contribute to internal communication, but is not useful for ESG reporting purposes. But don’t worry, you can do this!

Oops

Not the best choice, at least in the short term. Building water management structures take time and although they are significant for the local community, it cannot immediately support the company’s strategy.

Overkill

While powerful, such tools are expensive and hard to manage for a small company with limited resources. Nice try anyway!

Not quite!

Energy efficiency, water use, and pollution control are important, but they don’t cover the full Environmental pillar. True environmental performance also includes waste reduction, responsible material use, biodiversity protection, and building resilience against climate-related challenges. It could mean using water efficiently with low-flow taps, choosing organic and local ingredients to cut transport emissions, and supporting suppliers who avoid harmful pesticides and promote healthy soil.

Too confrontational!

This approach makes employees feel pressured and defensive. While urgency is true, presenting ESG as a threat without support risks alienating staff and creating resistance.

Not relevant

The machine represents technology and infrastructure, but it does not provide insight into environmental risks. Focusing on tools instead of conditions could distract Mara from addressing the root challenges of production.

Supportive!

When teams take ownership of waste sorting, it’s a clear indicator of active ESG participation.

CONTINUE

Excellent!

These small-scale investments reduce energy use and promote ESG engagement across the team.

CONTINUE

Supportive!

When employees voluntarily engage in ESG conversations, it means the topic feels relevant and accessible.

CONTINUE

Spot on!

ESG planning is not static, but a learning process. By listening to feedback and adapting over time, Dave can shape strategies that are both resilient and genuinely inclusive.

CONTINUE

Oops!

Dave’s team may be reliable, but without a plan, even small disruptions can derail good intentions. Resilience isn’t about luck, it’s about preparation.

Not the best choice.

Producing ESG reports is a valuable step for transparency, as it allows investors, clients, and regulators to evaluate the company’s commitments. Reports can highlight progress and challenges, and they help position the company as accountable in the international market. However, on their own, reports are a static tool — they present information after decisions have already been made. They do not necessarily include the voices of local communities, nor do they ensure that governance decisions reflect their needs. Without dialogue and participation, ESG reports risk being a box-ticking exercise that strengthens image but does little to build trust locally.