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Our 8 Core Brand Elements

Amber Harding

Created on October 6, 2025

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Transcript

1. Understand the Challenge

Our 8 Core Brand Elements

2. Assume 100% Responsibility

Our 8 Core Brand Elements

8. Ensure Seamless Transition to my Teammates

7. Always Over-Communicate Internally and Externally

3. Be Customer Empathetic

Own the Challenge – Drive the Solution
Click each icon to learn more!
Click each icon to learn more!

6. Document Everything

4. Gather All the Facts

5. Think Critically and Proactively

6) Document Everything

Keep a clean running record in the agreed system. Ensure every communication is documented and accounted for to drive accountability and expedite the solution as seamlessly as possible.

3) Be Customer-Empathetic

Understand the positive or negative impact your actions have on achieving the best possible outcome.

4) Gather All the Facts

Reproduce the issue, capture details, and separate symptoms from root cause. Ask the right questions - who, what, when, where, why, and how.

Understand the Challenge

Clarify scope, impact, urgency, stakeholders, and definition of done. Understanding the nature of your support request on the deepest level required to deliver on the highest level of service.

8) Ensure a Seamless Transition to a Teammate

Hand off with full context and confirm customer knows the next owner. Set your teammates up for success in moments of transition or progress toward the solution.

Think Critically and Proactively

Identify likely root causes, propose options, and anticipate follow-on risks. Always be mindful of the next best step, understanding both the pros and cons of the actions required to successfully own the challenge and drive the solution.

2) Assume 100% Responsibility

Own the outcome end-to-end (even when others must help). You are empowered to ensure support requests are handled and driven in alignment with the TRCA brand, understanding the value that you bring to TRCA, the vendor and the client in each and every interaction.

7) Over-Communicate to All Parties

Set expectations, give status updates, and close the loop. Always use proven communication techniques to ensure all parties involved are aware of all past, present, and future actions.