Ideological gaps and gender differences in Latam’s Gen Z
Verónica Salazar Gabriela Ruz
October 2025
© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
‹Nº›
2023
Sociological Research Center, Spain: “Perceptions of gender equality and gender stereotypes”
In 2024, when we started this project, several studies show that Generation Z is ideologically divided by gender.
But the data was only from the Global North, not LATAM.
2024
Gallup: “U.S. Women Have Become More Liberal; Men Mostly Stable”
2025
King’s College London & Ipsos: “Gen Z men and women most divided on gender equality, global study shows”
Methodology
Objective
Data sources
Sample
Data from the six Latin American countries included in the studies:
Examine gender-based ideological gaps in Generation Z across LATAM.
Data from five Global Advisor studies to cross-reference gender and generation.
‹Nº›
© Ipsos
MAIN RESULTS
‹Nº›
47
© Ipsos
© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
Are men being discriminated against? They think so. Women don’t.
We have gone so far in promoting women's equality that we are discriminating against men (% agree)
LATAM (6-Country average)
Total (Global Average)
58%
Men
Women
37%
59%
Men
Women
41%
Source: Ipsos | International Women's Day 2025 | Base: 4,008 online adults aged 16-74 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, interviewed 20 December 2024 - 2 January 2025.
‹Nº›
© Ipsos
The belief that caregiving makes them ‘less of a man’ persists among Gen Z men: while 1 in 6 in Latin America think this way, this idea is even more common globally.
A man who stays home to look after his children is less of a man (% agree)
LATAM (6-Country average)
Total (Global Average)
29%
Men
Women
19%
16%
Men
Women
12%
Source: Ipsos | International Women's Day 2025 | Base: 4,008 online adults aged 16-74 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, interviewed 20 December 2024 - 2 January 2025.
‹Nº›
© Ipsos
The tension between men and women is real. But women feel it more.
How much tension, if any, would you say there is between the following in ... today? (% T2B A great deal / some tension)
LATAM (6-Country average)
Total (Global Average)
55%
62%
56%
Tension between men and women
68%
Women
Men
To what extent do you support or oppose the following: (% support)
Total (Global Average)
Gen Z women are consistent allies of the LGBT+ community.
LATAM (6-Country average)
LGBT people being open about their sexual orientation or gender identity with everyone
LGBT people displaying affection in public
65%
41 %
29 %
46%
38%
59%
31%
52%
Women
Men
Source: Ipsos Pride Survey 2025 | Base: 1,016 online adults aged 16-28 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, including 421 men and 595 women, polled between April 25 – May 9, 2025
‹Nº›
© Ipsos
Diversity is no longer a minority:1 in 5 Gen Z women in LATAM identify as LGBT+
Net % of LGBT+ Adults in LATAM
18%
10%
Total (Global Average)
17%
Total (Global Average)
10%
Men
Woman
Any of:
Lesbian/gay/homosexual
Bisexual
Pansexual/omnisexual
Asexual
Transgender
Non-binary/gender non-conforming/gender-fluid
Other than male or female. Source: Ipsos Pride Survey 2025 | Base: 1,016 online adults aged 16-28 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, including 421 men and 595 women, polled between April 25 – May 9, 2025
In Gen Z, support for abortion is growing — led by women
Thinking of abortion, which of the following is closest to your personal opinion? Abortion should be legal
Men think abortion should be legal
60%
LATAM (6-Country average)
Women think abortion should be legal
72%
Total (Global Average)
61%
47%
Women think abortion should be legal
Men think abortion should be legal
Source: Ipsos | Global Views on Abortion • Base: 3,000 online adults under the age of 75 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, interviewed 23 June – 7 July 2023.
‹Nº›
© Ipsos
For Gen Z women, injustice is more visible.
Which of these groups of people, if any, do you think most experience unequal or unfair treatment in your country today?
Women
Transgender and/or non-binary people
People with physical disabilities
Women
People who are neurodivergent
Men
Men
Young adults
Senior citizens
Source: Ipsos Equalities Index 2025 | Base: 1,119 online adults adults aged 16-28 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, including 465 men and 654 women, interviewed 21 February – 7 March 2025.
‹Nº›
© Ipsos
MAIN RESULTS
‹Nº›
47
© Ipsos
© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
Ideological gaps and gender differences in Latam’s Gen Z
Gabriela Ruz
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Transcript
Ideological gaps and gender differences in Latam’s Gen Z
Verónica Salazar Gabriela Ruz
October 2025
© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
‹Nº›
2023
Sociological Research Center, Spain: “Perceptions of gender equality and gender stereotypes”
In 2024, when we started this project, several studies show that Generation Z is ideologically divided by gender. But the data was only from the Global North, not LATAM.
2024
Gallup: “U.S. Women Have Become More Liberal; Men Mostly Stable”
2025
King’s College London & Ipsos: “Gen Z men and women most divided on gender equality, global study shows”
Methodology
Objective
Data sources
Sample
Data from the six Latin American countries included in the studies:
Examine gender-based ideological gaps in Generation Z across LATAM.
Data from five Global Advisor studies to cross-reference gender and generation.
‹Nº›
© Ipsos
MAIN RESULTS
‹Nº›
47
© Ipsos
© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
Are men being discriminated against? They think so. Women don’t.
We have gone so far in promoting women's equality that we are discriminating against men (% agree)
LATAM (6-Country average)
Total (Global Average)
58%
Men
Women
37%
59%
Men
Women
41%
Source: Ipsos | International Women's Day 2025 | Base: 4,008 online adults aged 16-74 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, interviewed 20 December 2024 - 2 January 2025.
‹Nº›
© Ipsos
The belief that caregiving makes them ‘less of a man’ persists among Gen Z men: while 1 in 6 in Latin America think this way, this idea is even more common globally.
A man who stays home to look after his children is less of a man (% agree)
LATAM (6-Country average)
Total (Global Average)
29%
Men
Women
19%
16%
Men
Women
12%
Source: Ipsos | International Women's Day 2025 | Base: 4,008 online adults aged 16-74 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, interviewed 20 December 2024 - 2 January 2025.
‹Nº›
© Ipsos
The tension between men and women is real. But women feel it more.
How much tension, if any, would you say there is between the following in ... today? (% T2B A great deal / some tension)
LATAM (6-Country average)
Total (Global Average)
55%
62%
56%
Tension between men and women
68%
Women
Men
To what extent do you support or oppose the following: (% support)
Total (Global Average)
Gen Z women are consistent allies of the LGBT+ community.
LATAM (6-Country average)
LGBT people being open about their sexual orientation or gender identity with everyone
LGBT people displaying affection in public
65%
41 %
29 %
46%
38%
59%
31%
52%
Women
Men
Source: Ipsos Pride Survey 2025 | Base: 1,016 online adults aged 16-28 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, including 421 men and 595 women, polled between April 25 – May 9, 2025
‹Nº›
© Ipsos
Diversity is no longer a minority:1 in 5 Gen Z women in LATAM identify as LGBT+
Net % of LGBT+ Adults in LATAM
18%
10%
Total (Global Average)
17%
Total (Global Average)
10%
Men
Woman
Any of: Lesbian/gay/homosexual Bisexual Pansexual/omnisexual Asexual Transgender Non-binary/gender non-conforming/gender-fluid Other than male or female. Source: Ipsos Pride Survey 2025 | Base: 1,016 online adults aged 16-28 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, including 421 men and 595 women, polled between April 25 – May 9, 2025
In Gen Z, support for abortion is growing — led by women
Thinking of abortion, which of the following is closest to your personal opinion? Abortion should be legal
Men think abortion should be legal
60%
LATAM (6-Country average)
Women think abortion should be legal
72%
Total (Global Average)
61%
47%
Women think abortion should be legal
Men think abortion should be legal
Source: Ipsos | Global Views on Abortion • Base: 3,000 online adults under the age of 75 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, interviewed 23 June – 7 July 2023.
‹Nº›
© Ipsos
For Gen Z women, injustice is more visible.
Which of these groups of people, if any, do you think most experience unequal or unfair treatment in your country today?
Women
Transgender and/or non-binary people
People with physical disabilities
Women
People who are neurodivergent
Men
Men
Young adults
Senior citizens
Source: Ipsos Equalities Index 2025 | Base: 1,119 online adults adults aged 16-28 in Argentina, Brazil, Chile, Colombia, Mexico and Peru, including 465 men and 654 women, interviewed 21 February – 7 March 2025.
‹Nº›
© Ipsos
MAIN RESULTS
‹Nº›
47
© Ipsos
© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential