Planning & Implementation

Planning & Implementing Effective Public Health Programs

Sharon Welburn, PhD

Learning Objectives

• Describe Frieden's 6 components for program implementation
• Write SMART goals and objectives
• Align activities with objectives
• Develop evaluation questions that are relevant to partners, tied to the program plan, and feasible

Policy support & sustainability

Why Implementation Matters

Messaging & transparency

Why Implementation Matters

Strong programs bridge evidence and practice. Poor implementation leads to wasted resources and loss of potential health impact. Strong implementation ensures that health improvements are achieved and resources are used efficiently.

Evidence-based strategies

New ideas & approaches

Accountability & leadership

Stakeholders & networks

Frieden's 6 Components

Technical Package

Innovation

• Does not need to be limited to science / medicine
• Communication - How do we reach individuals with housing insecurities?
• Data collection - How can we improve the way we collect data?
• Scaling - How can we grow this program to increase our reach?

• Program needs to be evidence-based
• Simpler is better
• Focus on the most effective, feasible, and sustainable interventions

Frieden's 6 Components

Managing Performance

Partnerships

• Use data-driven performance management
• Surveillance and information systems that can be sustained
• Rigorous monitoring and evaluation of program is important
• Plan for clear communication with staff, providing training, clearly defined roles, and support

• Identify stakeholders and build mutual trust
• Engage community partners as co-designers
• Foster interdisciplinary collabortation

Frieden's 6 Components

Political Commitment

Communication

• Communicate early, often, and transparently
• Develop a communication plan
• How do we tailor our communication across various audiences?
• Medium & what they find important

• Build bipartison support by focusing on shared outcomes and engage policymakers early
• Develop evidence-based policy briefs and demonstrate return on investment

GOAL

Aspirational statement about what you want to achieve

• Broad, future orientated statement that describes the expected effect and defines the scope
• Checklist for a meaningful goal: concise, free from jargon, specific about expected effect, easily understood, declarative statement, does not include the solution / specific service/program, conveys ultimate destination

Reduce underage drinking in Allegheny County.

GOAL

Aspirational statement about what you want to achieve

• Broad, future orientated statement that describes the expected effect and defines the scope
• Checklist for a meaningful goal: concise, free from jargon, specific about expected effect, easily understood, declarative statement, does not include the solution / specific service/program, conveys ultimate destination

02:00

SMART Objectives

Reduce the percentage of high school students reporting past 30-day alcohol use from 18% to 14% by December 2027.

SMART Objectives

02:00

Activities

Should align to the Objective

Goal -> Objectives -> Activities

Host educational campaigns on the dangers of underaged drinking for high school students.

Activities

Should align to the Objective

Goal -> Objectives -> Activities

02:30

Evualation

• Relevant to program partners
• Tied directly to objectives and/or activities
• Measurable & feasible to answer
• Can be tied to process or outcome
• Did we do things the way we intended?
• Did we achieve the results intended?

Questions?

Time to Work

Let's Get Back to Our Groups

• Draft an overall program goal that supports your mission statement
• Create at least four SMART objectives, but no more than six, that will help you achieve your goal and mission
• For each objective that you write, submit a list of activities that will help achieve the goal
• Brainstorm evaluation questions for your group's project