Le marché des sneakers
SOMMAIRE
I.L'offre
Ii.LA DEMANDE
Iii. L'environnement
I.L'offre
La Nike Air FORCE 1 ET AU SOMMET DES VENTES FRANCAISE ET RESTE INDéTRONAMBLE ET CETTE CHAUSSURE A TRAVersé toute les generations.
Tendance generale
Evolution en valeur
Le marche mondial des sneakers etait estimen a environ 94,1 milliards de dollars en 2024.
Evolution en volume
Le nombres total de sneakers produite dans le monde etait estime a environ 24,32 milliars de paires en 2024.
La Nike Air FORCE 1 ET AU SOMMET DES VENTES FRANCAISE ET RESTE INDéTRONAMBLE ET CETTE CHAUSSURE A TRAVersé toute les generations.
La segmentation par type de produit
LES PRODUCTEURS/FABRICANTS
II.La demande
La demande
analyse quantitave
en 2024 le marche valeur des sneakers mondiale tourne autour de 90-95 milliars de dollars, il continue de croitre chaque anne, la vente et la revente gagnent en importance,
FREQUENCE D'achats
en France, les consommateurs achetent en moyennes 2,5 paires de chaussures par an, 6 francais sur 10 achetent moins de 2 paires par an.
La demande
analyse qualicative
les motivations
les freins
-facilite d'entretien
-prix éleve, cout trop important
-le confort
-doute sur l'impact environnemental
-la durabilite et la qualite
-trop de choix
-la polyvence praticité
les besoins et attentes
-confort et qualite
moments d'achats
-DESIGN TENDANCE ET PERSONNALISABLE
-MARS-juin: nouveuax modeles
-engagement ecologique
-septembre-octobre: rentre scloaires
-janvier-fevrier: soldes d'hiver
-durabilite
-juin-juillet: soldes d'ete
les consommateurs
l'environnemt
economiques: la france connait une croissance économique stable mais faible, ce qui pousse les consommateurs a etre prudents dans leurs depenses surtout pour les produits non essentiels comme les sneakers premium.
politique: il y a le renforcement des lois europeennes du numerique, pression politique sur la durabilite, surverillance de la concurrence, encadrement du e-commerce et montee en puissance des acteurs europeens.
fiscal:les sneakers etant souvent importes, les droits de douane peuvent impacter le prix final.
juridique
technolique
culturel
demographique
conclusion
Les produits
Les produits qui rencontrent le plus de succès auprès des consommateurs ;
Nike
RUNNING;
Les produts
Les produits qui rencontrent le plus de succès auprès des consommateurs ;
adidas
running
Les produits
Les produits qui rencontrent le plus de succès auprès des consommateurs.
NEW BALANCE
RUNNING
LES ACTEURS MAJEURS
II. LES distributeurs
L'environnement
économique
Oui, le marché des sneakers a aussi un impact sur l’environnement économique, c’est-à-dire sur l’économie mondiale, les emplois, la production et la structure des échanges commerciaux.
Here you can include a relevant fact to highlight
Use an image
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilatereaches us via sight and, what’s more, we retain 42% more information when the content moves.
+ info
WOW effect
Here you can include a relevant fact to highlight
‘Your content is good, but it’ll engage much more if it’s interactive.’ - Genially
Carousel
Animate your content and take it to the next level
Text
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched into your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through the eyes and, furthermore, we retain 42% more information when the content is in motion. What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something valuable and engaging. When giving a presentation, you should pursue two objectives: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that will be etched into your audience's brain.
‘Including quotes always strengthens our presentation. Break the monotony.’
- Always quote the author
1.Structure your content
Sections like this help you create order
Relevant data
85%
of purchases are emotional.
Relevant data
50%
90%
of our brain is involved in theprocessing of visual stimulus.
of the information we assimilate is received through sight. Tell stories with graphs!
80%
85%
of what we do and see, we remember. People also remember 10% of what they hear, and 20% of what they read. Create content with interactivity!
of purchases are emotional. The passion that storytelling causes is our ally in influencing the purchasing decisions of our audience.
Timeline
20XX
20XX
20XX
20XX
20XX
Using labels, images, and graphics ...
Hence the success of techniques such as Visual Thinking
We find it easier to ‘read’ images than to read a written text
Visual communication is key
It’s easy
Timeline
Step 9
Step 7
Step 3
Step 5
Step 1
Step 10
Step 8
Step 6
Step 4
Step 2
20XX
Plan
Timeline
20XX
Estructure
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
20XX
Design
20XX
+ info
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
Timeline
20XX
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep..
Design
20XX
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
20XX
Design
20XX
Communicate
20XX
Impress
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
+ info
Table + text
Visual communication is a key tool. We find it easier to ‘read’ images than to read a written text. Disciplines such as ‘Visual Thinking’ facilitate the taking of visually rich notes through the use of images, graphs, infographics, and simple drawings.
Table + text
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ This will help you connect with your audience. Knock their socks off!
List / process
Digital beings
Social beings
Narrative beings
We are visual beings
We avoid being part of the content overload in the digital world.
We need to interact with one another. We learn in a collaborative way.
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
We can understand images from millions of years ago, even from other cultures.
List / process
Step 4
We avoid being part of the content overload in the digital world.
Digital beings
Step 3
We need to interact with one another. We learn in a collaborative way.
Social beings
Step 2
We tell thousands and thousands of stories.⅔ of our conversations are stories.
Narrative beings
Step 1
We can understand images from millions of years ago, even from other cultures.
We are visual beings
A great presentation ...
- Shows data in graphs.
- Uses timelines.
- Is animated and interactive.
- Excites the brain, using multimedia elements.
- Does not use bullet points to excess 🙃
- Is clear and structured.
- Tells stories hierarchically.
- Connects with your audience.
- Matches the fonts and colors to the topic.
- Includes images and entertains.
Insert a video
Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.
Team
Name Surname
Name Surname
Name Surname
Name Surname
@profile
@profile
@profile
@profile
Team
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Text + icons
Phase 4
Phase 3
Phase 2
Phase 1
+ info
+ info
+ info
+ info
Text + icons
Generate experiences with your content.
Measure results and experiment.
Make sure your audience remembers the message.
Activate and surprise your audience.
It’s ordered, hierarchical, and structured.
It’s got the Wow effect. Very Wow.
Audio
If your content is interactive, it’s engaging.
Making a boring presentation will just put your audience to sleep; there’s so much text that there’s no room for an image.
A presentation is not WOW when it’s boring and your audience drifts off because they don’t understand anything.
When you make a WOW presentation, you make interactivity and animation your allies and hear your audience applaud.
Embedded content
Map
Social Network
Music
Interactive question
Conclusions
When giving a presentation, you need to go after two main objectives: to convey information and avoid yawns. To do this, it can be good practice to make an outline and use words that will be imprinted in the memories of your audience.
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves.
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
‘Your content is good, but it’ll engage much more if it’s interactive.’-Genially
Don’t forget to publish!
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.
With this feature ... You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that will help you tell your stories.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
With this feature ...You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.
Le marché des sneakers
Victoria Dinganga
Created on September 30, 2025
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Transcript
Le marché des sneakers
SOMMAIRE
I.L'offre
Ii.LA DEMANDE
Iii. L'environnement
I.L'offre
La Nike Air FORCE 1 ET AU SOMMET DES VENTES FRANCAISE ET RESTE INDéTRONAMBLE ET CETTE CHAUSSURE A TRAVersé toute les generations.
Tendance generale
Evolution en valeur
Le marche mondial des sneakers etait estimen a environ 94,1 milliards de dollars en 2024.
Evolution en volume
Le nombres total de sneakers produite dans le monde etait estime a environ 24,32 milliars de paires en 2024.
La Nike Air FORCE 1 ET AU SOMMET DES VENTES FRANCAISE ET RESTE INDéTRONAMBLE ET CETTE CHAUSSURE A TRAVersé toute les generations.
La segmentation par type de produit
LES PRODUCTEURS/FABRICANTS
II.La demande
La demande
analyse quantitave
en 2024 le marche valeur des sneakers mondiale tourne autour de 90-95 milliars de dollars, il continue de croitre chaque anne, la vente et la revente gagnent en importance,
FREQUENCE D'achats
en France, les consommateurs achetent en moyennes 2,5 paires de chaussures par an, 6 francais sur 10 achetent moins de 2 paires par an.
La demande
analyse qualicative
les motivations
les freins
-facilite d'entretien
-prix éleve, cout trop important
-le confort
-doute sur l'impact environnemental
-la durabilite et la qualite
-trop de choix
-la polyvence praticité
les besoins et attentes
-confort et qualite
moments d'achats
-DESIGN TENDANCE ET PERSONNALISABLE
-MARS-juin: nouveuax modeles
-engagement ecologique
-septembre-octobre: rentre scloaires
-janvier-fevrier: soldes d'hiver
-durabilite
-juin-juillet: soldes d'ete
les consommateurs
l'environnemt
economiques: la france connait une croissance économique stable mais faible, ce qui pousse les consommateurs a etre prudents dans leurs depenses surtout pour les produits non essentiels comme les sneakers premium.
politique: il y a le renforcement des lois europeennes du numerique, pression politique sur la durabilite, surverillance de la concurrence, encadrement du e-commerce et montee en puissance des acteurs europeens.
fiscal:les sneakers etant souvent importes, les droits de douane peuvent impacter le prix final.
juridique
technolique
culturel
demographique
conclusion
Les produits
Les produits qui rencontrent le plus de succès auprès des consommateurs ;
Nike
RUNNING;
Les produts
Les produits qui rencontrent le plus de succès auprès des consommateurs ;
adidas
running
Les produits
Les produits qui rencontrent le plus de succès auprès des consommateurs.
NEW BALANCE
RUNNING
LES ACTEURS MAJEURS
II. LES distributeurs
L'environnement
économique
Oui, le marché des sneakers a aussi un impact sur l’environnement économique, c’est-à-dire sur l’économie mondiale, les emplois, la production et la structure des échanges commerciaux.
Here you can include a relevant fact to highlight
Use an image
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilatereaches us via sight and, what’s more, we retain 42% more information when the content moves.
+ info
WOW effect
Here you can include a relevant fact to highlight
‘Your content is good, but it’ll engage much more if it’s interactive.’ - Genially
Carousel
Animate your content and take it to the next level
Text
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched into your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through the eyes and, furthermore, we retain 42% more information when the content is in motion. What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something valuable and engaging. When giving a presentation, you should pursue two objectives: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that will be etched into your audience's brain.
‘Including quotes always strengthens our presentation. Break the monotony.’
- Always quote the author
1.Structure your content
Sections like this help you create order
Relevant data
85%
of purchases are emotional.
Relevant data
50%
90%
of our brain is involved in theprocessing of visual stimulus.
of the information we assimilate is received through sight. Tell stories with graphs!
80%
85%
of what we do and see, we remember. People also remember 10% of what they hear, and 20% of what they read. Create content with interactivity!
of purchases are emotional. The passion that storytelling causes is our ally in influencing the purchasing decisions of our audience.
Timeline
20XX
20XX
20XX
20XX
20XX
Using labels, images, and graphics ...
Hence the success of techniques such as Visual Thinking
We find it easier to ‘read’ images than to read a written text
Visual communication is key
It’s easy
Timeline
Step 9
Step 7
Step 3
Step 5
Step 1
Step 10
Step 8
Step 6
Step 4
Step 2
20XX
Plan
Timeline
20XX
Estructure
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.
20XX
Design
20XX
+ info
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
Timeline
20XX
You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep..
Design
20XX
Communicate
20XX
Impress
20XX
Plan
20XX
Structure
20XX
Design
20XX
Communicate
20XX
Impress
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough:they usually generate quality traffic for the content we create.
+ info
Table + text
Visual communication is a key tool. We find it easier to ‘read’ images than to read a written text. Disciplines such as ‘Visual Thinking’ facilitate the taking of visually rich notes through the use of images, graphs, infographics, and simple drawings.
Table + text
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ This will help you connect with your audience. Knock their socks off!
List / process
Digital beings
Social beings
Narrative beings
We are visual beings
We avoid being part of the content overload in the digital world.
We need to interact with one another. We learn in a collaborative way.
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
We can understand images from millions of years ago, even from other cultures.
List / process
Step 4
We avoid being part of the content overload in the digital world.
Digital beings
Step 3
We need to interact with one another. We learn in a collaborative way.
Social beings
Step 2
We tell thousands and thousands of stories.⅔ of our conversations are stories.
Narrative beings
Step 1
We can understand images from millions of years ago, even from other cultures.
We are visual beings
A great presentation ...
Insert a video
Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.
Team
Name Surname
Name Surname
Name Surname
Name Surname
@profile
@profile
@profile
@profile
Team
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Name Surname
Name Surname
@profile
@profile
Text + icons
Phase 4
Phase 3
Phase 2
Phase 1
+ info
+ info
+ info
+ info
Text + icons
Generate experiences with your content.
Measure results and experiment.
Make sure your audience remembers the message.
Activate and surprise your audience.
It’s ordered, hierarchical, and structured.
It’s got the Wow effect. Very Wow.
Audio
If your content is interactive, it’s engaging.
Making a boring presentation will just put your audience to sleep; there’s so much text that there’s no room for an image.
A presentation is not WOW when it’s boring and your audience drifts off because they don’t understand anything.
When you make a WOW presentation, you make interactivity and animation your allies and hear your audience applaud.
Embedded content
Map
Social Network
Music
Interactive question
Conclusions
When giving a presentation, you need to go after two main objectives: to convey information and avoid yawns. To do this, it can be good practice to make an outline and use words that will be imprinted in the memories of your audience.
Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate reaches us via sight and, what’s more, we retain 42% more information when the content moves.
With the Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!
‘Your content is good, but it’ll engage much more if it’s interactive.’-Genially
Don’t forget to publish!
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.
With this feature ... You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? We retain 42% more information when the content has movement. It may be the most effective resource for capturing your audience’s attention.
Did you know? In Genially you’ll find more than 1,000 templates that are all ready for you to enter your content and customize, and that will help you tell your stories.
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
With this feature ...You can add additional content that will excite your audience’s brains: videos, images, links, interactivity ... Whatever you like!
Tip: Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Did you know? Windows allow you to add more extensive content. You can enrich your genially by including PDFs, videos, text ... The window content will appear when you click on the interactive element.