PB -Template The Brief 1 -reveal

Opportunity

Background: Describe the context of the innovation Business Objective: What are the key barriers and why do they matter. Project Challenge: How do you plan to overcome the key barriers and move forward.

Let's start by describing the left-hand side of the Project Brief

where to play

Demand Space: Which Demand Space are you focusing on and what needs do you want to leverage? Repeatable Solutions: Which Repeatable Solution does this projectconnect to, if any? Initial Sizing & Source of Volume: Initial thoughts on Size of Opportunity. Innovation Job to be Done: Will it drive increase penetration/ frequency/ spend?

Barriers to Overcome & Learning Plan:

Click on each of the tabs

What are the key issues that could hinder success?

how could it be first or best:

brief in a tweet:

First or Best: Explain how the final innovation will be first or best (Superior Insight/ product/ brand).

Brief in a Tweet: Creative tweet to summarize the project ambition.