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7259-EN-CHAP2

Créa Kokoroe

Created on September 26, 2025

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Transcript

Metric indicators

OKR

(Objectives and Key Results)

KPI

(Key Performance Indicators)

Steering tools

🛠️ Metric indicators

This is raw data, useful for monitoring day-to-day activities and tracking operational performance.

Examples:

  • number of rejects
  • number of visits to the website
  • conversion rate

These tools are complementary.

Use metrics to monitor and control operations, KPIs to steer the strategy and OKRs to stimulate innovation, mobilise and encourage team alignment.

🎯 KPI (Key Performance Indicators)

These measure the performance/progress of an activity against defined strategic objectives.

Examples:

  • reduction in customer complaints
  • increase in sales

🚀 OKR (Objectives and Key Results)

OKRs are steering instruments used to align, mobilise teams around ambitious priorities, and innovate.

Strategic objective

Key results

Associated actions

OKR

  • Increase website sales

Boost your e-commerce activity

  • 15% unique visitors
  • +0.5 point conversion rate
  • +5% average order value
  • -5% basket abandonment rate
  • Targeted advertising on social media, search engine optimisation
  • A/B testing to improve the user experience, more flexible payment options
  • Special offers for bulk or recurring purchases, personalised offers
  • Sending reminder e-mails to finalise purchases, discounts