Want to create interactive content? It’s easy in Genially!
Get started free
7259-EN-CHAP2
Créa Kokoroe
Created on September 26, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
Transcript
Metric indicators
OKR
(Objectives and Key Results)
KPI
(Key Performance Indicators)
Steering tools
🛠️ Metric indicators
This is raw data, useful for monitoring day-to-day activities and tracking operational performance.
Examples:
- number of rejects
- number of visits to the website
- conversion rate
These tools are complementary.
Use metrics to monitor and control operations, KPIs to steer the strategy and OKRs to stimulate innovation, mobilise and encourage team alignment.
🎯 KPI (Key Performance Indicators)
These measure the performance/progress of an activity against defined strategic objectives.
Examples:
- reduction in customer complaints
- increase in sales
🚀 OKR (Objectives and Key Results)
OKRs are steering instruments used to align, mobilise teams around ambitious priorities, and innovate.
Strategic objective
Key results
Associated actions
OKR
- Increase website sales
Boost your e-commerce activity
- 15% unique visitors
- +0.5 point conversion rate
- +5% average order value
- -5% basket abandonment rate
- Targeted advertising on social media, search engine optimisation
- A/B testing to improve the user experience, more flexible payment options
- Special offers for bulk or recurring purchases, personalised offers
- Sending reminder e-mails to finalise purchases, discounts