SEO audit
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Forge Safety
25-09-2025
Overview
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Menu
Overview
Organic Visibility
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Keyword Breakdown
Tools & Products
Total Keywords
Case Study
208
Profile
Need help?
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.1 Page Titles
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Menu
All search engines use title tags as a key factor to indicate what a page is all about. Most of the time, these title tags are the very first thing your customers will see while searching the web.
Forge Safety | Your Trusted Safety Equipment Shop in Holland
Overview
Profile
Technical
Insights
Meta Title Issues
2.1 Page Titles
2.2 Meta Descriptions
60 characters (Below 65 Characters)
2.3 Heading Structure
2.4 Settings
232
Too Long
Yes
2.5 Spam Signals
2.6 Site Speed
Yes
2.7 Performance Metrics
233
Too Short
2.8 Indexability
Yes
2.9 Additional Onsite Issues
Content
User Experience
Best Practices:
Digital PR
- Limit your title tags to under 600 pixels or 60 characters so that they display properly without being cut off.
- Include the main keyword you’re targeting, if the search intent is right.
- If your brand is popular in your field, consider using that at the end of your title.
Competitor Research
Solution Summary
Tools & Products
Case Study
Our Recommendation - Emergency Vehicle Lighting Solutions - Forge Safety
2.2 Meta Descriptions
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Search engines allow you to display a few sentences of text that indicate what your pages are about. They aren’t considered a ranking factor, but are an ideal place to entice your prospective customers. Think of it like a shop window, that's meant to draw people in. By including CTAs and USPs, you can really stand out from the competition. Examples of some USPs you could use in your meta descriptions: Forge Safety is a top-notch emergency vehicle safety equipment shop in Holland, which provides light bars, beacons, sirens, and many more. Trust us for safety and quality.
Menu
Overview
Profile
Technical
Meta Description Issues
2.1 Meta Data Titles
Insights
2.2 Meta Descriptions
2.3 Heading Structure
171 Characters (Above 165 characters)
2.4 Settings
32
Duplicates
2.5 Spam Signals
2.6 Site Speed
Yes
2.7 Performance Metrics
725
Too Long
2.8 Indexability
Yes
2.9 Additional Onsite Issues
Content
User Experience
Best Practices:
Digital PR
- Descriptions should be less than 920 pixels or 150 characters on average.
- Include USPs that will set you apart from your competitors.
- Describe your brand, service or product with a strong CTA.
- For eCommerce sites, utilise product schema to show prices and reviews.
Competitor Research
Solution Summary
Tools & Products
Our recommendation - Homepage: - Enhance safety with premium vehicle lighting. Explore trusted Michigan emergency vehicle lighting and durable emergency vehicle lighting built to perform.
Case Study
2.3 Heading Structure
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The H1 heading is one of the biggest on-page ranking factors that helps Google understand what the content on the page is about. There are six headings listed from H1 to H6, allowing a page to be broken down into different subcategories.
Using two or more different headings allows Google to see how the content is not only broken up, but how the different elements in the page relate to each other. So, the utilisation of these headings is hugely important; not just for search engines, but for the user, too.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
Insights
2.5 Spam Signals
Hidden Found
2.6 Site Speed
2.7 Performance Metrics
Not
2.8 Indexability
Yes
2.9 Additional Onsite Issues
No
Content
Yes
User Experience
No
Digital PR
Best Practices
Competitor Research
Every page should have a H1 tag and there should only be one of these on each page, too. These should be directly above the main body of content for the page and that content below should then be broken down into different sections using H2 tags, H3 tags and so on. All headings should have elements of keyword targeting and if it starts to read like a full sentence, then it's probably running too long! Short and sweet is always a good rule.
Solution Summary
Tools & Products
Case Study
2.4 Settings
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Menu
Overview
Profile
Technical
Homepage file URL redirects to web root directory
2.1 Meta Data Titles
Consistent URL for linking to homepage
Canonical <link> tags
2.2 Meta Descriptions
2.3 Heading Structure
Homepage links all point to web root directory
Canonical <link> tags Implemented correctly
2.4 Settings
HTTP 301
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Robots txt file found?
XML Sitemap found?
Non www Subdomain redirection
Content
User Experience
Robots.txt file Implemented correctly
Equivalent URLs
XML Sitemap Implemented correctly
Digital PR
HTTP 301
Robots <meta> tags
Competitor Research
Solution Summary
Robots <meta> tags implemented correctly
Tools & Products
Case Study
2.5 Spam Signals
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Spam signals on webpages can include excessive use of keywords, irrelevant content, hidden text or links, and low-quality backlinks. These signals can negatively impact your chances of ranking and your credibility, so it's important that you fix any issues as they pop up. What's scary is that so many websites don't realise the issues they have until they dig a little deeper and they can go unnoticed for years.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
No Irrelevant links found
Text
Hidden Content
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
Links
Link Schemes
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
Duplicate content
2.9 Additional Onsite Issues
Content
User Experience
Best Practices:
Digital PR
To avoid spam signal issues on webpages, it is important to regularly monitor and analyse website traffic. Implementing measures such as captcha verification, email confirmation, and limiting the number of submissions from a single IP address can help reduce spam. Additionally, regularly updating and maintaining website security can prevent spam attacks.
From a content perspective, avoid spamming keywords and multiple pages having the same text (this is what we mean when we say 'duplicate content'). Ultimately, don't try and 'trick' search engines. They have teams of thousands and budgets of millions to ensure that rankings are legitimate, and even if it works in the short term - you will likely get punished for it in the long term.
Competitor Research
Solution Summary
Tools & Products
Case Study
2.6 Site Speed
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Homepage Issues
Menu
Speed is a hugely important ranking factor. Most visitors to your site will click away almost immediately if your website is slow to load images, elements and text. In fact, according to research, 57% of visitors will leave a website if the loading time is longer than three seconds.
These checks ensure that your website is well-optimised for users. After all, half of the battle is getting people to your website - you want to make sure that they stay once they're there.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
36%
33%
3.36s
Competitor Research
Solution Summary
DESKTOP
MOBILE
SPEED
Tools & Products
Case Study
2.7 Performance Metrics
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Core Web Vitals
Menu
Overview
These metrics show how well your website behaves and functions from a technical standpoint. Not only do search engines like Google punish websites for poor technical performance by dropping their rankings, but it also makes the experience for the user worse.
We want to make sure that we're always serving search engines and users with a website. If you can make the experience pleasant for both of them, you give your website the best chance of ranking and your customers the best chance of converting with you.
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
URL PATH
LCP
TBT
CLS
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.8 Indexability
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If a page is indexable, it means that search engines can crawl it and users can find it through search engines. So, if there's a page on your website that you want customers to visit, then the pages should be set to be indexed. If they're set to no-index, they can't be accessible through search engines. Having key pages set to no-index without realising could be devastating to your traffic and revenue. However, there are some pages that should be set to no-index. For example, if your website has an area where customers can log in, their unique profile page they get after logging in should be set to no-index as we don't want other people finding that. A good website has the right pages set to index and the right pages set to no-index, making for a healthy backend. The charts below show the split of indexable and non-indexable URLs, along with other types like 'Not Found' which essentially means the link doesn't work. While this is all a little complex, it's hugely important to your website and its chances of succeeding.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
https://danasafetysupply.com/
https://forgesafetyvehicles.com/
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
- Ut wisi enim ad minim veniam, quis nostrud
- Sed diam nonummy nibh euismod
- Dolore magna aliquam erat volutpat
- Vero eros et accumsan et iusto odio dignissim
Case Study
+INFO
2.9 Additional Onsite Issues
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Menu
Overview
Internal HTTP URLs
HTTPS
Profile
Google favours websites that support HTTPS.
Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms.
If HTTP URLs are present on the site, this either indicates that the site has not yet migrated to HTTPS, or that some HTTP URLs have been missed in the migration, which represents a security risk.
This may also negatively affect user experience since most browsers show visitors warnings on HTTP pages.
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
HTML Sitemap
Bread Crumbs
An HTML sitemap is essential to any website; no matter what industry you're in, or whether you're lead generation or eCommerce focused.
A sitemap makes your site easier to navigate from a user's point of view and helps search engine crawlers understand your site, too.
A breadcrumb trail shows the user what pages they went through to get to where they are. For example, on an eCommerce site, it may look like ‘category’ > ‘sub-category’ > ‘product’.
These help users understand and explore the site better, while also helping crawlers understand your site structure and hierarchy.
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
- Ut wisi enim ad minim veniam, quis nostrud
- Sed diam nonummy nibh euismod
- Dolore magna aliquam erat volutpat
- Vero eros et accumsan et iusto odio dignissim
Case Study
+INFO
3.1 Overview
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Content on your website is hugely important for telling search engines what your website is about and convincing them you should rank highly for the searches your customers are making. Little to no content on a website means you’re making success far harder for yourself.
Menu
Overview
Word count
Profile
Insights
Yes
Technical
https://forgesafetyvehicles.com/
https://forgesafetyvehicles.com/collections/american-aluminum
https://forgesafetyvehicles.com/products/4200-data-link-controller
No
Content
Yes
3.1 Overview
Yes
3.2 Topic Clusters e.g.
No
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Best Practices
User Experience
Every page should have content, with the main block of it sitting below the H1 heading. The amount of words required varies depending on what the page is about, but it should always be relevant and unique to that page. When you read it back, you should feel like the questions of your readers have been answered and they feel ready to convert, especially for content on service and product pages. Keep it all ‘scannable’ with short paragraphs too, while also linking to relevant pages on your site (this is hugely important for users and search engines).
This content should also be optimised for keywords you know your audiences are searching with that are relevant to that page. In fact, keyword research is one of the most important parts of SEO. If you can find a keyword that is relevant, is winnable and is often searched for - you’re probably set.
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.2 Topic Clusters
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Menu
In modern SEO, you’ll struggle to rank for a topic with a single, isolated page. What you need to do is build out ‘topic clusters’, which are groups of pages focused on the same topic, all linking to and supporting a pillar page at the centre.
This means planning your content ahead of schedule, knowing what clusters you want to build and what your pillars will look like. If you've not been satisfied with your website performance and you're not employing topic clusters, there might be a correlation between the two...
Overview
Profile
Technical
Content
3.1 Overview
SEO Audit 2100 PCM
3.2 Topic Clusters e.g.
3.3 Topic Cluster
SEO Agency 6800 Searches PCM
3.4 Unique Content
Small Business SEO600 PCM
CRO 500 PCM
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Pillar content Cluster content
Hyperlinks
User Experience
Digital PR 900 PCM
Local SEO 2300 PCM
Digital PR
Competitor Research
E-commerce SEO 1200 PCM
International SEO500 PCM
Solution Summary
Tools & Products
Link Building 1700 PCM
Case Study
3.3 Topic Clusters
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Menu
Potential Cluster Traffic
This page indicates the potential of just one topic cluster in your industry.
We have identified queries your site could go after, along with sub-categories/topics we could build content around:
Overview
17.1K
The amount of monthly search volume
Profile
Technical
The top ranking page for this query generates this amount of traffic value per month alone
$7.9K
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
Volume
Cost Per Click $
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.4 Unique Content
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Duplicate content can confuse search engines as to which pages should be ranking, leading to keyword cannibalization. If you have multiple pages targeting the same keyword, then you're not just competing with other businesses - you're competing with yourself. Think about it like this; it's better to have one page ranking at position two, than five pages ranking at position 90 for the same keyword. So, you should avoid these issues by creating unique content for your pages, meta descriptions, headings, and titles. By using the canonical tag function, you can also inform search engines which pages to show in search results.
Menu
Overview
Profile
Technical
Content
Duplicate Content
Found
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
Yes
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Internally
User Experience
Digital PR
Competitor Research
Solution Summary
Best Practices:
Tools & Products
Reduce duplicate content across your website as much as possible. Think about what is unique about that page in particular, and what questions users may want addressing - then write unique content that serves that. Consider searching the internet for frequently asked questions about the topic and then including these to help separate pages from each other.
Case Study
3.5 Company Blog/News
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Blogs are a great way to attract customers to your website, even when they’re not ready to convert. People are drawn to service/product pages when they know what they’re looking for (these are considered ‘bottom of the funnel’ searches), but blogs can support these by attracting users higher up the funnel when they may not even know that what you provide can help them.
This means that you can win people through the entire funnel, so you’re targeting as many customers as possible. You can do that by uploading blog posts like guides, comparisons, interviews, case studies, and more.
Menu
Overview
Profile
Technical
Does your site have a blog?
11 Easy Ways To Improve Your Blog:
Content
Research the best keywords to target with each page
3.1 Overview
Found
3.2 Topic Clusters e.g
Optimise your pages with these keywords
3.3 Topic Cluster
Plan your content ahead of time
3.4 Unique Content
3.5 Company Blog/News
Use effective titles that draw the reader in
3.6 Technical Hints
Make internal linking a habit
3.7 Schema Markup
User Experience
Add images and videos to your blog posts
Digital PR
Keep paragraphs short so the pages are scannable
Competitor Research
Add meta titles and descriptions to your pages
Solution Summary
Use categories and tags so the content is easy to organise
Optimise older blog posts as well as creating new ones
Tools & Products
Here is one of your competitors that utilise their blog effectively.
Address barriers that may stop customers from converting
Case Study
3.6 Technical Hints
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This page focuses solely on the technical performance of your website and other relevant factors.
Almost all websites have some kind of technical issue that needs fixing. So, if you think your website has no problems, you might not be looking closely enough - and that's the case for many SME's. Fixing every issue forever is almost impossible, so instead focus on finding the issues and knowing what you're up against. With that knowledge, you can then tackle them in order of importance.
Menu
Overview
Profile
Technical
Found
Broken Links
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
There are a number of technical SEO elements you can check clicking on the button on this page. Ultimately, you want your website to rank better, get better traffic, and get more conversions. Technical SEO is all about fixing errors to allow that to happen.
Tools & Products
Case Study
4.1 UX Overview
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Menu
UX (User Experience) is important because it directly affects how users perceive and interact with your website. Good UX design can improve user satisfaction, increase user engagement, and ultimately lead to greater business success.
Overview
Profile
Technical
Content
Images
Trust/ Social Proof
Content
User Experience
4.1 Overview
4.2 UX Barriers
Pricing consistency - N/A
Image/ Video quality
Design
Digital PR
Overall Standard
First Impressions
Delivery/ Returns info
Competitor Research
Solution Summary
Tools & Products
Best Practices:
Case Study
UX best practices include considering the user's needs and preferences, designing for clarity and simplicity, providing clear navigation and using consistent design patterns to make improvements. Other best practices include improving accessibility, mobile optimisation, and continuous improvement through iteration.
Focus on creating a seamless and intuitive user experience by minimising steps and simplifying complex tasks. Finally, test and iterate to ensure continual improvement.
3.7 Schema Markup - Structure Data
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Schema markup helps search engines understand your content and better represent it in the search results. This means you can stick out from competitors by having unique representation on the results page, like including star ratings for products or product images that improve click through rates.
Menu
Overview
Profile
Homepage
Service/Landing Pages
Technical
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Product Page
Category Page/ Product Category
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
4.2 UX Barriers
Need help?
Menu
UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with your website. If it isn't clear how to navigate your website, then you'll lose users that you've fought hard to get. Below, you can find examples of what can cause that friction and those distractions, along with tips on minimising UX barriers.
Overview
Profile
Technical
Friction Points
Content
Nine Ways To Minimise UX Barriers:
User Experience
Keep the design simple and intuitive to use.
4.1 Overview
Use clear and concise language.
4.2 UX Barriers
Digital PR
Use consistent design patterns throughout the interface.
Minimize the number of steps required to complete tasks.
Competitor Research
Prioritize the most important tasks and features.
Solution Summary
Use visual cues to guide users through the interface.
Tools & Products
Distraction Points
Test your design to identify and address potential barriers.
Case Study
Provide accessibility options for users with disabilities.
Optimise your website for mobile & desktop
5.1 Link Acquisition Overview
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A backlink is when another website links to yours, and this is considered a really important ranking factor for search engines. They treat it as like a ‘vote of confidence’, based on the logic that if you’re happy to link to a website and send your users there, it must be trust worthy and valuable. Therefore, the more quality backlinks a website has, the higher it can rank.
Menu
Overview
Profile
Referring Domains
69
Domain rating
10
Technical
Content
Referring Domains
User Experience
Link Aquisition
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Case Study
How It Will Work:
We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry.
Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.
5.2 Link Acquisition Strategy
Need help?
Menu
Below are a few different strategies we've used for getting high quality backlinks for businesses like yours:
Overview
Recomended Digital PR strategies...
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Expert Comments
Data-led Campaigns
Competitor Research
Solution Summary
Tools & Products
Case Study
Product PR
Guest Posting
5.3 Link Profile Review
Need help?
Menu
Overview
Strongest Referring Domains
Top 10 Anchors
Weakest Referring Domains
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Case Study
6.1 Link Profiling
Need help?
A good way to boost your website’s domain authority is to increase the number of backlinks from reputable websites that are relevant to your business.
Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking for your targeted keywords.
Menu
Overview
Profile
https://forgesafetyvehicles.com/
Technical
Content
User Experience
Digital PR
Competitor Research
https://danasafetysupply.com/
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices:
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
6.2 Traffic Value
Need help?
The images below show the traffic for your website compared to one of your main competitors.
Menu
https://forgesafetyvehicles.com/
Overview
Your Traffic Value
Profile
$26
Technical
Content
User Experience
Digital PR
https://danasafetysupply.com/
Competitor Research
6.1 Link Profiling
Their Traffic Value
6.2 Traffic Value
$1.9K
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices
A carefully executed PR campaign will build links to all the right places, putting your business right in front of your target audience. This in turn can generate more traffic to your website that will then convert, and we can measure this using keyword tools such as Ahrefs to estimate a monetary value behind all that traffic. You need to have a constant & solid SEO campaign in order to see consistent results.
6.3 Organic Traffic
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The images below show the organic traffic for your website compared to one of your main competitors.
Menu
Overview
https://danasafetysupply.com/
Profile
https://forgesafetyvehicles.com/
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices:
A big part of PR is about making your website known to the general public. To do this, we often write content that attracts a general audience that sometimes are not ready to convert just yet. The result is, we often get big traffic jumps that may exceed the monetary value.
6.4 Organic Visibility
Need help?
Below are some of the top non-branded search queries driving traffic to your site and a market leading competitor.
Menu
Overview
https://forgesafetyvehicles.com/
https://danasafetysupply.com/
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Tools & Products We Use
Get in touch
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
Case Study
Get in touch
Menu
“We signed up to work with Add People about two and a half years ago, for their assistance with our PPC campaigns. We have had such an enormous success with them in reducing our spend while increasing our efficiency/ROAS! About a year ago, because of our PPC success, we signed on for them to help improve our SEO and UX for our website. We have *again* had enormous success with them with that work."
Overview
Profile
Technical
+79% increase in gross sales+38% incease in website orders +70% growth in organic traffic +118% increase in unique users +68% uplift in key events (purchases, add to cart, calls, emails, quotes)
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
What we do:
Impressive continued growth in organic search visibility even amidst unexpected industry shifts due to consistent, strategic content optimisation.✅ We’ve seen strong upward trends in impressions and visibility across highly relevant, commercial-intent keywords due to well-researched and intent-driven content. ✅ Organic traffic is playing a key role in overall website performance due to improved User Experience through improved website navigation menu. ✅ We’re in a great position, benefiting from keyword research, identifying competitor gaps and driving more targeted traffic.
Contact us
This report has been made especially for Forge Safety. If you have any questions or need further information, we will be more than happy to help!
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (30 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (120 hrs): Elevate your brand story for maximum audience impact. Content Marketing/Link Acquisition(55 hrs): Boost authority through strategic marketing. CRO/UX Enhancement (35 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 40($3645/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (20 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (70 hrs): Elevate your brand story for maximum audience impact. Content Marketing/Link Acquisition(18 hrs): Boost authority through strategic marketing. CRO/UX Enhancement - design only (0 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 18($2120/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (10 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (50 hrs): Elevate your brand story for maximum audience impact. Digital PR/Link Acquisition (0 hrs): Boost authority through strategic marketing. CRO/UX Enhancement - design only(0 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 10($1150/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (23 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (100 hrs): Elevate your brand story for maximum audience impact. Content Marketing/Link Acquisition(30 Hours): Boost authority through strategic marketing. CRO/UX Enhancement (15 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 28($2925/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.
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SEO audit
Let's go
Forge Safety
25-09-2025
Overview
Need help?
Menu
Overview
Organic Visibility
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Keyword Breakdown
Tools & Products
Total Keywords
Case Study
208
Profile
Need help?
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.1 Page Titles
Need help?
Menu
All search engines use title tags as a key factor to indicate what a page is all about. Most of the time, these title tags are the very first thing your customers will see while searching the web. Forge Safety | Your Trusted Safety Equipment Shop in Holland
Overview
Profile
Technical
Insights
Meta Title Issues
2.1 Page Titles
2.2 Meta Descriptions
60 characters (Below 65 Characters)
2.3 Heading Structure
2.4 Settings
232
Too Long
Yes
2.5 Spam Signals
2.6 Site Speed
Yes
2.7 Performance Metrics
233
Too Short
2.8 Indexability
Yes
2.9 Additional Onsite Issues
Content
User Experience
Best Practices:
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
Our Recommendation - Emergency Vehicle Lighting Solutions - Forge Safety
2.2 Meta Descriptions
Need help?
Search engines allow you to display a few sentences of text that indicate what your pages are about. They aren’t considered a ranking factor, but are an ideal place to entice your prospective customers. Think of it like a shop window, that's meant to draw people in. By including CTAs and USPs, you can really stand out from the competition. Examples of some USPs you could use in your meta descriptions: Forge Safety is a top-notch emergency vehicle safety equipment shop in Holland, which provides light bars, beacons, sirens, and many more. Trust us for safety and quality.
Menu
Overview
Profile
Technical
Meta Description Issues
2.1 Meta Data Titles
Insights
2.2 Meta Descriptions
2.3 Heading Structure
171 Characters (Above 165 characters)
2.4 Settings
32
Duplicates
2.5 Spam Signals
2.6 Site Speed
Yes
2.7 Performance Metrics
725
Too Long
2.8 Indexability
Yes
2.9 Additional Onsite Issues
Content
User Experience
Best Practices:
Digital PR
Competitor Research
Solution Summary
Tools & Products
Our recommendation - Homepage: - Enhance safety with premium vehicle lighting. Explore trusted Michigan emergency vehicle lighting and durable emergency vehicle lighting built to perform.
Case Study
2.3 Heading Structure
Need help?
Menu
The H1 heading is one of the biggest on-page ranking factors that helps Google understand what the content on the page is about. There are six headings listed from H1 to H6, allowing a page to be broken down into different subcategories. Using two or more different headings allows Google to see how the content is not only broken up, but how the different elements in the page relate to each other. So, the utilisation of these headings is hugely important; not just for search engines, but for the user, too.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
Insights
2.5 Spam Signals
Hidden Found
2.6 Site Speed
2.7 Performance Metrics
Not
2.8 Indexability
Yes
2.9 Additional Onsite Issues
No
Content
Yes
User Experience
No
Digital PR
Best Practices
Competitor Research
Every page should have a H1 tag and there should only be one of these on each page, too. These should be directly above the main body of content for the page and that content below should then be broken down into different sections using H2 tags, H3 tags and so on. All headings should have elements of keyword targeting and if it starts to read like a full sentence, then it's probably running too long! Short and sweet is always a good rule.
Solution Summary
Tools & Products
Case Study
2.4 Settings
Need help?
Menu
Overview
Profile
Technical
Homepage file URL redirects to web root directory
2.1 Meta Data Titles
Consistent URL for linking to homepage
Canonical <link> tags
2.2 Meta Descriptions
2.3 Heading Structure
Homepage links all point to web root directory
Canonical <link> tags Implemented correctly
2.4 Settings
HTTP 301
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Robots txt file found?
XML Sitemap found?
Non www Subdomain redirection
Content
User Experience
Robots.txt file Implemented correctly
Equivalent URLs
XML Sitemap Implemented correctly
Digital PR
HTTP 301
Robots <meta> tags
Competitor Research
Solution Summary
Robots <meta> tags implemented correctly
Tools & Products
Case Study
2.5 Spam Signals
Need help?
Spam signals on webpages can include excessive use of keywords, irrelevant content, hidden text or links, and low-quality backlinks. These signals can negatively impact your chances of ranking and your credibility, so it's important that you fix any issues as they pop up. What's scary is that so many websites don't realise the issues they have until they dig a little deeper and they can go unnoticed for years.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
No Irrelevant links found
Text
Hidden Content
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
Links
Link Schemes
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
Duplicate content
2.9 Additional Onsite Issues
Content
User Experience
Best Practices:
Digital PR
To avoid spam signal issues on webpages, it is important to regularly monitor and analyse website traffic. Implementing measures such as captcha verification, email confirmation, and limiting the number of submissions from a single IP address can help reduce spam. Additionally, regularly updating and maintaining website security can prevent spam attacks. From a content perspective, avoid spamming keywords and multiple pages having the same text (this is what we mean when we say 'duplicate content'). Ultimately, don't try and 'trick' search engines. They have teams of thousands and budgets of millions to ensure that rankings are legitimate, and even if it works in the short term - you will likely get punished for it in the long term.
Competitor Research
Solution Summary
Tools & Products
Case Study
2.6 Site Speed
Need help?
Homepage Issues
Menu
Speed is a hugely important ranking factor. Most visitors to your site will click away almost immediately if your website is slow to load images, elements and text. In fact, according to research, 57% of visitors will leave a website if the loading time is longer than three seconds. These checks ensure that your website is well-optimised for users. After all, half of the battle is getting people to your website - you want to make sure that they stay once they're there.
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
36%
33%
3.36s
Competitor Research
Solution Summary
DESKTOP
MOBILE
SPEED
Tools & Products
Case Study
2.7 Performance Metrics
Need help?
Core Web Vitals
Menu
Overview
These metrics show how well your website behaves and functions from a technical standpoint. Not only do search engines like Google punish websites for poor technical performance by dropping their rankings, but it also makes the experience for the user worse. We want to make sure that we're always serving search engines and users with a website. If you can make the experience pleasant for both of them, you give your website the best chance of ranking and your customers the best chance of converting with you.
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
URL PATH
LCP
TBT
CLS
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
2.8 Indexability
Need help?
If a page is indexable, it means that search engines can crawl it and users can find it through search engines. So, if there's a page on your website that you want customers to visit, then the pages should be set to be indexed. If they're set to no-index, they can't be accessible through search engines. Having key pages set to no-index without realising could be devastating to your traffic and revenue. However, there are some pages that should be set to no-index. For example, if your website has an area where customers can log in, their unique profile page they get after logging in should be set to no-index as we don't want other people finding that. A good website has the right pages set to index and the right pages set to no-index, making for a healthy backend. The charts below show the split of indexable and non-indexable URLs, along with other types like 'Not Found' which essentially means the link doesn't work. While this is all a little complex, it's hugely important to your website and its chances of succeeding.
Menu
Overview
Profile
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
https://danasafetysupply.com/
https://forgesafetyvehicles.com/
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
Case Study
+INFO
2.9 Additional Onsite Issues
Need help?
Menu
Overview
Internal HTTP URLs
HTTPS
Profile
Google favours websites that support HTTPS. Websites that do not support HTTPS connections may be less prominent in Google's search results, while HTTPS-protected sites will rank higher with its search algorithms.
If HTTP URLs are present on the site, this either indicates that the site has not yet migrated to HTTPS, or that some HTTP URLs have been missed in the migration, which represents a security risk. This may also negatively affect user experience since most browsers show visitors warnings on HTTP pages.
Technical
2.1 Meta Data Titles
2.2 Meta Descriptions
2.3 Heading Structure
2.4 Settings
2.5 Spam Signals
2.6 Site Speed
2.7 Performance Metrics
2.8 Indexability
2.9 Additional Onsite Issues
Content
HTML Sitemap
Bread Crumbs
An HTML sitemap is essential to any website; no matter what industry you're in, or whether you're lead generation or eCommerce focused. A sitemap makes your site easier to navigate from a user's point of view and helps search engine crawlers understand your site, too.
A breadcrumb trail shows the user what pages they went through to get to where they are. For example, on an eCommerce site, it may look like ‘category’ > ‘sub-category’ > ‘product’. These help users understand and explore the site better, while also helping crawlers understand your site structure and hierarchy.
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Title here
Subtitle here
Case Study
+INFO
3.1 Overview
Need help?
Content on your website is hugely important for telling search engines what your website is about and convincing them you should rank highly for the searches your customers are making. Little to no content on a website means you’re making success far harder for yourself.
Menu
Overview
Word count
Profile
Insights
Yes
Technical
https://forgesafetyvehicles.com/ https://forgesafetyvehicles.com/collections/american-aluminum https://forgesafetyvehicles.com/products/4200-data-link-controller
No
Content
Yes
3.1 Overview
Yes
3.2 Topic Clusters e.g.
No
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Best Practices
User Experience
Every page should have content, with the main block of it sitting below the H1 heading. The amount of words required varies depending on what the page is about, but it should always be relevant and unique to that page. When you read it back, you should feel like the questions of your readers have been answered and they feel ready to convert, especially for content on service and product pages. Keep it all ‘scannable’ with short paragraphs too, while also linking to relevant pages on your site (this is hugely important for users and search engines). This content should also be optimised for keywords you know your audiences are searching with that are relevant to that page. In fact, keyword research is one of the most important parts of SEO. If you can find a keyword that is relevant, is winnable and is often searched for - you’re probably set.
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.2 Topic Clusters
Need help?
Menu
In modern SEO, you’ll struggle to rank for a topic with a single, isolated page. What you need to do is build out ‘topic clusters’, which are groups of pages focused on the same topic, all linking to and supporting a pillar page at the centre. This means planning your content ahead of schedule, knowing what clusters you want to build and what your pillars will look like. If you've not been satisfied with your website performance and you're not employing topic clusters, there might be a correlation between the two...
Overview
Profile
Technical
Content
3.1 Overview
SEO Audit 2100 PCM
3.2 Topic Clusters e.g.
3.3 Topic Cluster
SEO Agency 6800 Searches PCM
3.4 Unique Content
Small Business SEO600 PCM
CRO 500 PCM
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Pillar content Cluster content Hyperlinks
User Experience
Digital PR 900 PCM
Local SEO 2300 PCM
Digital PR
Competitor Research
E-commerce SEO 1200 PCM
International SEO500 PCM
Solution Summary
Tools & Products
Link Building 1700 PCM
Case Study
3.3 Topic Clusters
Need help?
Menu
Potential Cluster Traffic
This page indicates the potential of just one topic cluster in your industry. We have identified queries your site could go after, along with sub-categories/topics we could build content around:
Overview
17.1K
The amount of monthly search volume
Profile
Technical
The top ranking page for this query generates this amount of traffic value per month alone
$7.9K
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
Volume
Cost Per Click $
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
3.4 Unique Content
Need help?
Duplicate content can confuse search engines as to which pages should be ranking, leading to keyword cannibalization. If you have multiple pages targeting the same keyword, then you're not just competing with other businesses - you're competing with yourself. Think about it like this; it's better to have one page ranking at position two, than five pages ranking at position 90 for the same keyword. So, you should avoid these issues by creating unique content for your pages, meta descriptions, headings, and titles. By using the canonical tag function, you can also inform search engines which pages to show in search results.
Menu
Overview
Profile
Technical
Content
Duplicate Content
Found
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
Yes
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
Internally
User Experience
Digital PR
Competitor Research
Solution Summary
Best Practices:
Tools & Products
Reduce duplicate content across your website as much as possible. Think about what is unique about that page in particular, and what questions users may want addressing - then write unique content that serves that. Consider searching the internet for frequently asked questions about the topic and then including these to help separate pages from each other.
Case Study
3.5 Company Blog/News
Need help?
Blogs are a great way to attract customers to your website, even when they’re not ready to convert. People are drawn to service/product pages when they know what they’re looking for (these are considered ‘bottom of the funnel’ searches), but blogs can support these by attracting users higher up the funnel when they may not even know that what you provide can help them. This means that you can win people through the entire funnel, so you’re targeting as many customers as possible. You can do that by uploading blog posts like guides, comparisons, interviews, case studies, and more.
Menu
Overview
Profile
Technical
Does your site have a blog?
11 Easy Ways To Improve Your Blog:
Content
Research the best keywords to target with each page
3.1 Overview
Found
3.2 Topic Clusters e.g
Optimise your pages with these keywords
3.3 Topic Cluster
Plan your content ahead of time
3.4 Unique Content
3.5 Company Blog/News
Use effective titles that draw the reader in
3.6 Technical Hints
Make internal linking a habit
3.7 Schema Markup
User Experience
Add images and videos to your blog posts
Digital PR
Keep paragraphs short so the pages are scannable
Competitor Research
Add meta titles and descriptions to your pages
Solution Summary
Use categories and tags so the content is easy to organise
Optimise older blog posts as well as creating new ones
Tools & Products
Here is one of your competitors that utilise their blog effectively.
Address barriers that may stop customers from converting
Case Study
3.6 Technical Hints
Need help?
This page focuses solely on the technical performance of your website and other relevant factors. Almost all websites have some kind of technical issue that needs fixing. So, if you think your website has no problems, you might not be looking closely enough - and that's the case for many SME's. Fixing every issue forever is almost impossible, so instead focus on finding the issues and knowing what you're up against. With that knowledge, you can then tackle them in order of importance.
Menu
Overview
Profile
Technical
Found
Broken Links
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Digital PR
Competitor Research
Solution Summary
There are a number of technical SEO elements you can check clicking on the button on this page. Ultimately, you want your website to rank better, get better traffic, and get more conversions. Technical SEO is all about fixing errors to allow that to happen.
Tools & Products
Case Study
4.1 UX Overview
Need help?
Menu
UX (User Experience) is important because it directly affects how users perceive and interact with your website. Good UX design can improve user satisfaction, increase user engagement, and ultimately lead to greater business success.
Overview
Profile
Technical
Content
Images
Trust/ Social Proof
Content
User Experience
4.1 Overview
4.2 UX Barriers
Pricing consistency - N/A
Image/ Video quality
Design
Digital PR
Overall Standard
First Impressions
Delivery/ Returns info
Competitor Research
Solution Summary
Tools & Products
Best Practices:
Case Study
UX best practices include considering the user's needs and preferences, designing for clarity and simplicity, providing clear navigation and using consistent design patterns to make improvements. Other best practices include improving accessibility, mobile optimisation, and continuous improvement through iteration. Focus on creating a seamless and intuitive user experience by minimising steps and simplifying complex tasks. Finally, test and iterate to ensure continual improvement.
3.7 Schema Markup - Structure Data
Need help?
Schema markup helps search engines understand your content and better represent it in the search results. This means you can stick out from competitors by having unique representation on the results page, like including star ratings for products or product images that improve click through rates.
Menu
Overview
Profile
Homepage
Service/Landing Pages
Technical
Content
3.1 Overview
3.2 Topic Clusters e.g
3.3 Topic Cluster
3.4 Unique Content
3.5 Company Blog/News
3.6 Technical Hints
3.7 Schema Markup
User Experience
Product Page
Category Page/ Product Category
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
4.2 UX Barriers
Need help?
Menu
UX barriers, frictions, and distractions are all factors that can negatively impact a user's experience with your website. If it isn't clear how to navigate your website, then you'll lose users that you've fought hard to get. Below, you can find examples of what can cause that friction and those distractions, along with tips on minimising UX barriers.
Overview
Profile
Technical
Friction Points
Content
Nine Ways To Minimise UX Barriers:
User Experience
Keep the design simple and intuitive to use.
4.1 Overview
Use clear and concise language.
4.2 UX Barriers
Digital PR
Use consistent design patterns throughout the interface.
Minimize the number of steps required to complete tasks.
Competitor Research
Prioritize the most important tasks and features.
Solution Summary
Use visual cues to guide users through the interface.
Tools & Products
Distraction Points
Test your design to identify and address potential barriers.
Case Study
Provide accessibility options for users with disabilities.
Optimise your website for mobile & desktop
5.1 Link Acquisition Overview
Need help?
A backlink is when another website links to yours, and this is considered a really important ranking factor for search engines. They treat it as like a ‘vote of confidence’, based on the logic that if you’re happy to link to a website and send your users there, it must be trust worthy and valuable. Therefore, the more quality backlinks a website has, the higher it can rank.
Menu
Overview
Profile
Referring Domains
69
Domain rating
10
Technical
Content
Referring Domains
User Experience
Link Aquisition
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Case Study
How It Will Work:
We will work with you to outline the goals you want to achieve with link building, such as improved rankings, traffic and brand awareness. Our strategies include more traditional link building like guest posting, as well as Digital PR techniques that focus on top-tier sites in your industry. Your Account Manager and Digital PR Specialist will provide you with a tailored plan using these strategies to help you reach your goals.
5.2 Link Acquisition Strategy
Need help?
Menu
Below are a few different strategies we've used for getting high quality backlinks for businesses like yours:
Overview
Recomended Digital PR strategies...
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Expert Comments
Data-led Campaigns
Competitor Research
Solution Summary
Tools & Products
Case Study
Product PR
Guest Posting
5.3 Link Profile Review
Need help?
Menu
Overview
Strongest Referring Domains
Top 10 Anchors
Weakest Referring Domains
Profile
Technical
Content
User Experience
Digital PR
5.1 Overview
5.2 Strategy
5.3 Link Profile Review
Competitor Research
Solution Summary
Tools & Products
Case Study
6.1 Link Profiling
Need help?
A good way to boost your website’s domain authority is to increase the number of backlinks from reputable websites that are relevant to your business. Backlinks play a crucial role in SEO and are a major factor that is taken into consideration by search engine crawlers when establishing your website's domain authority and your ranking for your targeted keywords.
Menu
Overview
Profile
https://forgesafetyvehicles.com/
Technical
Content
User Experience
Digital PR
Competitor Research
https://danasafetysupply.com/
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices:
A good link building strategy can consist of guest posting, creating power pages and great content, and the results of this strategy can have a huge impact on your ranking. Make sure that your link-building efforts are directed towards obtaining high quality backlinks from websites with great authority that are relevant in your industry.
6.2 Traffic Value
Need help?
The images below show the traffic for your website compared to one of your main competitors.
Menu
https://forgesafetyvehicles.com/
Overview
Your Traffic Value
Profile
$26
Technical
Content
User Experience
Digital PR
https://danasafetysupply.com/
Competitor Research
6.1 Link Profiling
Their Traffic Value
6.2 Traffic Value
$1.9K
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices
A carefully executed PR campaign will build links to all the right places, putting your business right in front of your target audience. This in turn can generate more traffic to your website that will then convert, and we can measure this using keyword tools such as Ahrefs to estimate a monetary value behind all that traffic. You need to have a constant & solid SEO campaign in order to see consistent results.
6.3 Organic Traffic
Need help?
The images below show the organic traffic for your website compared to one of your main competitors.
Menu
Overview
https://danasafetysupply.com/
Profile
https://forgesafetyvehicles.com/
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Best Practices:
A big part of PR is about making your website known to the general public. To do this, we often write content that attracts a general audience that sometimes are not ready to convert just yet. The result is, we often get big traffic jumps that may exceed the monetary value.
6.4 Organic Visibility
Need help?
Below are some of the top non-branded search queries driving traffic to your site and a market leading competitor.
Menu
Overview
https://forgesafetyvehicles.com/
https://danasafetysupply.com/
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
6.1 Link Profiling
6.2 Traffic Value
6.3 Organic Traffic
6.4 Organic Visibility
Solution Summary
Tools & Products
Case Study
Tools & Products We Use
Get in touch
Menu
Overview
Profile
Technical
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
Case Study
Get in touch
Menu
“We signed up to work with Add People about two and a half years ago, for their assistance with our PPC campaigns. We have had such an enormous success with them in reducing our spend while increasing our efficiency/ROAS! About a year ago, because of our PPC success, we signed on for them to help improve our SEO and UX for our website. We have *again* had enormous success with them with that work."
Overview
Profile
Technical
+79% increase in gross sales+38% incease in website orders +70% growth in organic traffic +118% increase in unique users +68% uplift in key events (purchases, add to cart, calls, emails, quotes)
Content
User Experience
Digital PR
Competitor Research
Solution Summary
Tools & Products
Case Study
What we do:
Impressive continued growth in organic search visibility even amidst unexpected industry shifts due to consistent, strategic content optimisation.✅ We’ve seen strong upward trends in impressions and visibility across highly relevant, commercial-intent keywords due to well-researched and intent-driven content. ✅ Organic traffic is playing a key role in overall website performance due to improved User Experience through improved website navigation menu. ✅ We’re in a great position, benefiting from keyword research, identifying competitor gaps and driving more targeted traffic.
Contact us
This report has been made especially for Forge Safety. If you have any questions or need further information, we will be more than happy to help!
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (30 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (120 hrs): Elevate your brand story for maximum audience impact. Content Marketing/Link Acquisition(55 hrs): Boost authority through strategic marketing. CRO/UX Enhancement (35 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 40($3645/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (20 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (70 hrs): Elevate your brand story for maximum audience impact. Content Marketing/Link Acquisition(18 hrs): Boost authority through strategic marketing. CRO/UX Enhancement - design only (0 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 18($2120/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (10 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (50 hrs): Elevate your brand story for maximum audience impact. Digital PR/Link Acquisition (0 hrs): Boost authority through strategic marketing. CRO/UX Enhancement - design only(0 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 10($1150/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.
Revolutionize Your Online Presence with Our SEO campaigns!
Tech SEO, Launch & KW Mapping (23 hrs): Enhance website performance with advanced SEO and strategic planning. Content Delivery & Optimization (100 hrs): Elevate your brand story for maximum audience impact. Content Marketing/Link Acquisition(30 Hours): Boost authority through strategic marketing. CRO/UX Enhancement (15 hrs): Improve user experience and boost conversions. Service Highlights: Monthly Hours 28($2925/month): Consistent expert attention. Dedicated Account Management & Reporting ($350/month): Transparent support.
*The above hours breakdown are initial estimates over the 1st 6 months of your campaign and subject to change as your campaign develops. As we acquire more data and your campaign progresses we may feel it prudent to amend the type of work delivered, with the primary goal alwaysbeing to maximise ROI.