Challenge
Solution
Results
Summary
Case study
Three-phase engagement model to nurture prospects
Challenge
Solution
Results
Challenge
Summary
The challenge
As COVID-19 shifted consumer spending online, many retailers had to quickly pivot to digital operations. With such a rapid scale up, many businesses were potentially vulnerable to fraudulent activity – especially those that had not implemented security features. Emailage, a LexisNexis Risk Solutions company specialising in fraud prevention and risk management, was keen to demonstrate the importance of security in e-commerce to improve brand awareness and position themselves as thought leaders.
Solution
Results
Solution
Summary
Challenge
The solution
To help Emailage reach its audience, we created Emailage’s first fully integrated marketing campaign for the EMEA region, centred around a groundbreaking report. We used a three-phase engagement model to nurture prospects through the sales cycle, with the report at its core. This enabled Isoline to develop data-driven, insightful information and content on current consumer sentiment that positioned Emailage as an expert in a field quickly gaining relevance.
Results
Results
Summary
Challenge
Solution
The campaign successfully converted leads and boosted brand awareness.
marketing qualified leads
12+
downloads
1000+
page report created
15
Isoline Communications brings the right blend of sector expertise and creativity with customer service excellence… We found that they always understand exactly what we are trying to achieve and have come up with standout campaigns that have outperformed all their targets
Chris Thomas, the MD of Business Services at Emailage
Emailage case study
Isoline Communication
Created on September 24, 2025
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Transcript
Challenge
Solution
Results
Summary
Case study
Three-phase engagement model to nurture prospects
Challenge
Solution
Results
Challenge
Summary
The challenge
As COVID-19 shifted consumer spending online, many retailers had to quickly pivot to digital operations. With such a rapid scale up, many businesses were potentially vulnerable to fraudulent activity – especially those that had not implemented security features. Emailage, a LexisNexis Risk Solutions company specialising in fraud prevention and risk management, was keen to demonstrate the importance of security in e-commerce to improve brand awareness and position themselves as thought leaders.
Solution
Results
Solution
Summary
Challenge
The solution
To help Emailage reach its audience, we created Emailage’s first fully integrated marketing campaign for the EMEA region, centred around a groundbreaking report. We used a three-phase engagement model to nurture prospects through the sales cycle, with the report at its core. This enabled Isoline to develop data-driven, insightful information and content on current consumer sentiment that positioned Emailage as an expert in a field quickly gaining relevance.
Results
Results
Summary
Challenge
Solution
The campaign successfully converted leads and boosted brand awareness.
marketing qualified leads
12+
downloads
1000+
page report created
15
Isoline Communications brings the right blend of sector expertise and creativity with customer service excellence… We found that they always understand exactly what we are trying to achieve and have come up with standout campaigns that have outperformed all their targets
Chris Thomas, the MD of Business Services at Emailage