Challenge
Solution
Results
Summary
Case study
Increasing conversions with lead magnets
Challenge
Solution
Results
Challenge
Summary
The challenge
Wicket Labs is a growing start-up offering AI-driven data dashboards for streaming video services. The growing popularity of OTT video content consumption presented them with a unique opportunity to quickly expand content offering in order to help prospects stay ahead and establish market share. However, they were facing issues while trying to promote content and generate leads.
Solution
Results
Solution
Summary
Challenge
The solution
Isoline wanted to use deep-dive content to position Wicket Labs as a leading voice, increase awareness of the Wicket Scorecard platform, and develop an evergreen content library for sustainable lead generation. To do this, we built a multi-faceted campaign that leveraged Wicket Labs’ existing SEO visibility. Our strategy centred on nurturing and expanding the traffic funnel, with expert-led blog content and compelling lead magnet assets to systematically convert leads into valuable prospects.
Results
Results
Summary
Challenge
Solution
Converting visits into sales
Our strategy was highly successful, leading to goal conversions increasing by 400% and the establishment of a Wicket Labs resource centre that has remained relevant years after assets were published.
organic search traffic increase
20%
monthly website view increase
32%
downloads for new evergreen lead magnet content
100+
Wicketlab
Isoline Communication
Created on September 24, 2025
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Transcript
Challenge
Solution
Results
Summary
Case study
Increasing conversions with lead magnets
Challenge
Solution
Results
Challenge
Summary
The challenge
Wicket Labs is a growing start-up offering AI-driven data dashboards for streaming video services. The growing popularity of OTT video content consumption presented them with a unique opportunity to quickly expand content offering in order to help prospects stay ahead and establish market share. However, they were facing issues while trying to promote content and generate leads.
Solution
Results
Solution
Summary
Challenge
The solution
Isoline wanted to use deep-dive content to position Wicket Labs as a leading voice, increase awareness of the Wicket Scorecard platform, and develop an evergreen content library for sustainable lead generation. To do this, we built a multi-faceted campaign that leveraged Wicket Labs’ existing SEO visibility. Our strategy centred on nurturing and expanding the traffic funnel, with expert-led blog content and compelling lead magnet assets to systematically convert leads into valuable prospects.
Results
Results
Summary
Challenge
Solution
Converting visits into sales
Our strategy was highly successful, leading to goal conversions increasing by 400% and the establishment of a Wicket Labs resource centre that has remained relevant years after assets were published.
organic search traffic increase
20%
monthly website view increase
32%
downloads for new evergreen lead magnet content
100+