Política de Participaciónante ComentariosConflictivos en KORA
INICIO
ÍNDICE
1. OBJETIVO
2. ALCANCE
3. PRINCIPIOS DE PARTICIPACIÓN RESPONSABLE
4. DEFINICIÓN DE COMENTARIOS CONFLICTIVOS
5. PARTICIPANTES Y SU ROL EN ESTA POLÍTICA
6. PROTOCOLOS DE ACTUACIÓN
7. MEDIDAS PREVENTIVAS
El presente documento tiene un doble objetivo:
- Establecer un marco de participación respetuoso y responsable de los empleados en Kora, la nueva Intranet Corporativa de MAPFRE.
- Prevenir y gestionar comentarios que puedan generar conflictos, dañar la convivencia profesional o perjudicar la imagen de MAPFRE.
1. OBJETIVO
2. ALCANCE
Esta política es aplicable a:
- Empleados en plantilla (30.000 profesionales de MAPFRE a nivel global).
- Directivos y responsables de área.
- Otros colaboradores con acceso concedido a Kora.
- Incluye comentarios en las noticias de la Intranet, así como en conversaciones en cualquiera de las comunidades de la Red Social MAPFRE (Viva Engage), ya sean de difusión, de conocimiento o de interés.
3. PRINCIPIOS DE PARTICIPACIÓN RESPONSABLE
- Mantener un tono y un lenguaje respetuoso en todas las publicaciones.
- Participar activamente en temas relevantes de MAPFRE, y relacionados con la actividad de la empresa y el sector asegurador.
- Además, participar en espacios de conversación en torno a aficiones e intereses, siempre en el marco de los valores de MAPFRE.
- Evitar expresiones ofensivas, discriminatorias o que afecten a la dignidad de las personas.
- No difundir información falsa, confidencial o no autorizada.
4. DEFINICIÓN DE COMENTARIOS CONFLICTIVOS
Se consideran conflictivos aquellos comentarios que:
- Incluyan un lenguaje descalificativo, y contrario a los valores e intereses de MAPFRE.
- Contengan insultos, descalificaciones o ataques personales.
- Generen hostigamiento, acoso o discriminación.
- Propaguen rumores, información sensible o confidencial.
- Promuevan violencia o comportamientos agresivos.
- Difundan opiniones personales sobre política, religión o igualdad de género, que sean irrespetuosos o vayan contra la dignidad de las personas.
5. PARTICIPANTES Y SU ROL EN ESTA POLÍTICA
- Usuarios: hacer un uso responsable de la Intranet (home y Viva Engage) y reportar situaciones conflictivas.
- Personas que participan activamente en la Intranet: (responsables de comunidades, corresponsales, etc): reportar comentarios inapropiados.
- Equipos de Comunicación Interna de países y unidades de negocio: Detectar y reportar comentarios conflictivos.
5. PARTICIPANTES Y SU ROL EN ESTA POLÍTICA
Comité de Crisis Kora:
¿Quién lo integra?
- Pablo Fuentes (Comunicación Interna Corporativa)
- David Rodriguez (PyO)
- Pilar Abad (Comunicación Interna España).
Su misión:
- Evalurar el nivel y contenido de los comentarios conflictivos reportados, en especial aquellos que suponen un riesgo para la cultura de MAPFRE.
- Coordinar una respuesta oportuna y coherente, alineada con los valores de MAPFRE, y las políticas y protocolos marcados por la compañía.
- Garantizar trasparencia y trazabilidad en la gestión de los comentarios conflictivos.
Escribe un título aquí
6. PROTOCOLOS DE ACTUACIÓN
Seguimiento
Detección
Evaluación
- Nivel leve: Comunicación Interna contacta con el autor del comentario para la edición o eliminación del mismo.
- Nivel moderado: Comunicación Interna elimina el comentario y Personas y Organización se reúne con el autor para aclarar la situación y contemplar una posible acción.
- Nivel grave: Eliminación del comentario por parte de Comunicación Interna y esclarecimiento inmediato con RRHH y aplicación del reglamento disciplinario interno.
- En caso de no ser eliminado el comentario, Comunicación Interna y PyO harán seguimiento para garantizar que la conversación se mantiene dentro de lo establecido en esta política.
- Se documentará el caso para futuras referencias.
- Los comentarios conflictivos podrán ser identificados por usuarios, moderadores o responsables de comunicación interna y PyO, así como contribuidores de la Intranet.
- Cualquier empleado podrá reportar un comentario conflictivo a través de un canal habilitado (por definir) que gestionan las áreas de Comunicación.
7. MEDIDAS PREVENTIVAS
- Campaña interna de sensibilización sobre una comunicación y participación respetuosa y responsable en la Intranet.
- Incluir esta política en el proceso de onboarding de nuevos empleados.
- Un MAPFRE Talk o taller adhoc sobre el uso responsable de las herramientas digitales en general, y de la Intranet en particular.
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Política de Participación ante Comentarios Conflictivos en K ORA
Carlos Corchero
Created on September 24, 2025
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Transcript
Política de Participaciónante ComentariosConflictivos en KORA
INICIO
ÍNDICE
1. OBJETIVO
2. ALCANCE
3. PRINCIPIOS DE PARTICIPACIÓN RESPONSABLE
4. DEFINICIÓN DE COMENTARIOS CONFLICTIVOS
5. PARTICIPANTES Y SU ROL EN ESTA POLÍTICA
6. PROTOCOLOS DE ACTUACIÓN
7. MEDIDAS PREVENTIVAS
El presente documento tiene un doble objetivo:
1. OBJETIVO
2. ALCANCE
Esta política es aplicable a:
3. PRINCIPIOS DE PARTICIPACIÓN RESPONSABLE
4. DEFINICIÓN DE COMENTARIOS CONFLICTIVOS
Se consideran conflictivos aquellos comentarios que:
5. PARTICIPANTES Y SU ROL EN ESTA POLÍTICA
5. PARTICIPANTES Y SU ROL EN ESTA POLÍTICA
Comité de Crisis Kora:
¿Quién lo integra?
- Pablo Fuentes (Comunicación Interna Corporativa)
- David Rodriguez (PyO)
- Pilar Abad (Comunicación Interna España).
Su misión:Escribe un título aquí
6. PROTOCOLOS DE ACTUACIÓN
Seguimiento
Detección
Evaluación
7. MEDIDAS PREVENTIVAS
Anterior
Inicio
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