Platform_&_Campaign_Operations_skills

Platform & Campaign Operations

Roles and purposes

The Platform & Campaign Operations Job Family is responsible for delivering operational excellence at scale through trafficking and troubleshooting campaigns and platform issues. They play a critical role in ensuring campaign accuracy, platform reliability, performance, and client satisfaction and collaborate closely with Commercial, Ops, and other cross-functional teams.

Shared Revenue Operations & Enablement Family Group skills and Platform & Campaign Operations specific skills:

Customer Focus

Dynamic Analysis

Operational Excellence

Technical Knowledge of Products

Communication

Collaboration

Service Delivery Effectiveness

Troubleshooting

Use the Skills Finder to dive deeper into the skill definitions.

Platform & Campaign Operations roles and purposes

Skills

Manager

Career Band

Career Level

Individual Contributor

Manager, Platform & Campaign Operations 2

Expert

Manager, Platform & Campaign Operations 1

Expert

Platform & Campaign Operations Specialist

Team Lead, Platform & Campaign Operations

Specialist

Platform & Campaign Operations Associate 2

Professional

Platform & Campaign Operations Associate 1

Professional

Platform & Campaign Operations Coordinator 2

Support

Platform & Campaign Operations Coordinator 1

Support

Identifies oportunities to improve efficiency while providing flawless transactions, services and products; manages monetary assets and other resources to optimize cost effectiveness.

Leverages technical knowledge of products to meet customer needs and understand market segments as well as market trend data.

Analyzes and synthesizes information using a rational and systematic approach.

Resolves issues by diagnosing problems, determining possible resolutions and implementing effective solutions.

Understands and anticipates customers' needs and takes action to provide high quality products and services to exceed their expectations.

Works in partnership with others to accomplish goals.

Measures and evaluates the effectiveness of service delivery to ensure that it meets desired standards and agreements.

A Platform & Campaign Operations Specialist leads complex troubleshooting and campaign optimization efforts, mentoring junior team members and driving operational excellence. They act as a key point of contact for stakeholder management, supports client meetings and communications, and ensures campaign KPIs are met. They bring advanced troubleshooting and technical skills, industry expertise, and a strategic mindset to improve campaign performance and platform reliability.

Presents information clearly and concisely whether written or verbally, actively adapting style and content appropriately to suit the audience. Actively listens to others.

A Manager, Platform & Campaign Operations owns their teams' strategic and operational leadership. They are responsible for driving team performance and efficiency, stakeholder management, and process optimization across platform support and campaign workflows while ensuring alignment with business goals, managing team development, and fostering cross-functional collaboration.

A Team Lead, Platform & Campaign Operations leads by example in delivering high-quality platform support and campaign execution. They balance operational responsibilities with team coordination, mentoring, and stakeholder communication. They support queue management, escalate complex issues, and support knowledge sharing across teams to drive team performance and continuous improvement.

A Platform & Campaign Operations Associate owns the day-to-day management of campaign and platform support workflows such as accurate campaign set ups to meet performance expectations and the timely and effective resolution of platform support issues. They collaborate with Customer Support, technical and creative teams, and contribute to documentation and process handovers, while developing deeper product knowledge, basic coding skills, and proactive problem-solving capabilities.

A Platform & Campaign Operations Coordinator supports the foundational execution of platform operations and campaigns. They are responsible for managing backend tasks such as campaign trafficking, basic troubleshooting, and queue monitoring. They support Criteo's commercial teams to ensure accurate campaign setup and timely issue resolution while developing core knowledge of the digital advertising ecosystem, internal tools and products.