Visual Content checklist

visual Content checklist

Explain complex ideas

Use custom visuals:

Match the content:

You might use charts, graphs, or infographics to visually explain data or processes that might be difficult to grasp through text alone

Whenever possible, use custom or user-generated content to avoid generic stock photos and contribute to written theme

Choose or create images or graphics that genuinely add to and amplify the context of your written word

Bring emotion

Color Symbolism

Tell a story

Use visuals that evoke emotion and make the content more memorable and engaging, i.e. emotionally-charged pictures of people, the activity, topic, product, etc.

Include a visual or image with specific symbolic colors, i.e., green-blue-calm or peace, orange- energy, yellow- hopeful tone, red- passion, etc.

Weave a narrative through your visuals to create a more emotional connection with your audience