Veille informationnelle
Définition : La veille informationnelle est un processus continu qui permet à une entreprise de collecter des informations pertinentes pour son activité. Cela peut inclure des données sur les tendances du marché, les concurrents, les clients, les réglementations et autres éléments qui peuvent impacter l'activité de l'entreprise.
Pourquoi mettre en place une veille informationnelle ?
Cela peut aider à prendre des décisions claires, anticiper les tendances du marché et rester compétitif.
Expliquer en quoi diffèrent les méthodes Pull et Push
Pull = "tire" le consommateur vers le produit
Push = consiste à « pousser » activement le produit ou le service vers le consommateur
HIGHLIGHTED phrase
Including quotes always reinforces our presentation. It breaks the monotony
-Name Surname
1. Structureyour content
Sections like this will help you stay organized
RELEVANT DATA
Provide context for your topic with a subtitle
85%
of purchases are emotional.
RELEVANT DATA
Provide context to your topic with a subtitle
85%
50%
90%
of purchases are emotional. The passion that storytelling evokes is our ally to influence purchasing decisions of the audience.
From our brain is involved in processing visual stimuli.
Most of the information we assimilate comes through our sight. Tell stories with graphics!
timeline
Provide context to your topic with a subtitle
A multimedia format is ideal for successful communication
20XX
Provide context for your topic
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.
Plan your communication structure.
20XX
Contextualize your topic
Plan your communication structure.
20XX
Provide context for your topic
Prioritize and give visual weight to the main content.
20XX
Here you can put a highlighted title
Provide context for your topic
Contextualize your topic with a subtitle
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.
Define interactive secondary messages.
20XX
Provide context for your topic
Establish a flow throughout the content.
20XX
Provide context for your topic
GRAPH+TEXT
Provide context to your topic with a subtitle
Here you can put a highlighted title
Contextualize your topic with a subtitle
Did you know that Genially allows you to share your creation directly without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.
+ info
TABLE + TEXT
Visual communication is a key tool. We find it easier to 'read' images than to read written text. That's why disciplines like Visual Thinking facilitate the creation of visually rich notes using images, graphics, infographics, and simple drawings.
PROCESS LIST
Define secondary messages with interactivity.
Prioritize and give visual weight to the main element.
Establish a flow through the content.
Plan your communication structure.
PROCESS LIST
We avoid being part of the content saturation in the digital world.
Step 4
Digital beings
We need to interact with each other. We learn collaboratively.
Step 3
Social beings socials
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Step 2
Narrative beings
We are able to understand images from millions of years ago, even from other cultures.
Step 1
We are visual beings
LIST/PROCESSES
An awesome presentation...
Represent data with graphics.
It is clear and structured.
Use timelines.
Tell stories hierarchically.
It is lively and interactive.
It matches your audience.
Excite through multimedia elements.
Adjust the fonts and the color to the theme.
10
Do not go overboard with the bullet points 🙃.
Include images and entertain.
VIDEO
Insert a cool video for your presentation
And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone in awe. Additionally, you will synthesize the content and entertain your audience.
Introduce your team
NAMELAST NAME
NAME LAST NAME
NAME LAST NAME
NAME LAST NAME
Profile
Profile
Profile
Profile
Introduce your team
'Use this space to write a quote. And remember: always mention the author.'
'Your content is liked, but it engages much more if it is interactive'
'Including quotes always strengthens our presentation. It breaks the monotony'
Author's name
Author's Name
Author's name
TEXT+ICONS
Engage and impress your audience.
It has a WOW effect. Very WOW.
Measure results and experiment.
Generate experiences with your content.
Measure results and experiment.
Generate experiences with your content.
It is organized, hierarchical, and structured.
Make your audience remember the message.
AUDIO
With calmness and conciseness. Synthesize the content.
Through a scheme, to tell everything in an orderly way.
After practicing a lot, the best improvisation is the one that is worked on!
Driving your voice. It's your best companion.
INSERTED CONTENT
Map
Music
Social network
INTERACTIVE QUESTION
Multiple choice
INTERACTIVE QUESTION
True or false
INTERACTIVE QUESTION
Image Selection
INTERACTIVE QUESTION
Sort
CONCLUSIONS
Provide context to your topic with a subtitle
When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawning. To achieve this, it can be a good practice to create an outline and use words that will be etched into the brains of your audience.
With Genially templates you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is in motion.
'Your content is good, but it is much more engaging if it is interactive'-Genially
REMEMBER TO PUBLISH!
Veille informationnelle
libessart.léo
Created on September 23, 2025
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Transcript
Veille informationnelle
Définition : La veille informationnelle est un processus continu qui permet à une entreprise de collecter des informations pertinentes pour son activité. Cela peut inclure des données sur les tendances du marché, les concurrents, les clients, les réglementations et autres éléments qui peuvent impacter l'activité de l'entreprise.
Pourquoi mettre en place une veille informationnelle ?
Cela peut aider à prendre des décisions claires, anticiper les tendances du marché et rester compétitif.
Expliquer en quoi diffèrent les méthodes Pull et Push
Pull = "tire" le consommateur vers le produit
Push = consiste à « pousser » activement le produit ou le service vers le consommateur
HIGHLIGHTED phrase
Including quotes always reinforces our presentation. It breaks the monotony
-Name Surname
1. Structureyour content
Sections like this will help you stay organized
RELEVANT DATA
Provide context for your topic with a subtitle
85%
of purchases are emotional.
RELEVANT DATA
Provide context to your topic with a subtitle
85%
50%
90%
of purchases are emotional. The passion that storytelling evokes is our ally to influence purchasing decisions of the audience.
From our brain is involved in processing visual stimuli.
Most of the information we assimilate comes through our sight. Tell stories with graphics!
timeline
Provide context to your topic with a subtitle
A multimedia format is ideal for successful communication
20XX
Provide context for your topic
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.
Plan your communication structure.
20XX
Contextualize your topic
Plan your communication structure.
20XX
Provide context for your topic
Prioritize and give visual weight to the main content.
20XX
Here you can put a highlighted title
Provide context for your topic
Contextualize your topic with a subtitle
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.
Define interactive secondary messages.
20XX
Provide context for your topic
Establish a flow throughout the content.
20XX
Provide context for your topic
GRAPH+TEXT
Provide context to your topic with a subtitle
Here you can put a highlighted title
Contextualize your topic with a subtitle
Did you know that Genially allows you to share your creation directly without the need for downloads? Ready for your audience to view it on any device and promote it anywhere.
+ info
TABLE + TEXT
Visual communication is a key tool. We find it easier to 'read' images than to read written text. That's why disciplines like Visual Thinking facilitate the creation of visually rich notes using images, graphics, infographics, and simple drawings.
PROCESS LIST
Define secondary messages with interactivity.
Prioritize and give visual weight to the main element.
Establish a flow through the content.
Plan your communication structure.
PROCESS LIST
We avoid being part of the content saturation in the digital world.
Step 4
Digital beings
We need to interact with each other. We learn collaboratively.
Step 3
Social beings socials
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Step 2
Narrative beings
We are able to understand images from millions of years ago, even from other cultures.
Step 1
We are visual beings
LIST/PROCESSES
An awesome presentation...
Represent data with graphics.
It is clear and structured.
Use timelines.
Tell stories hierarchically.
It is lively and interactive.
It matches your audience.
Excite through multimedia elements.
Adjust the fonts and the color to the theme.
10
Do not go overboard with the bullet points 🙃.
Include images and entertain.
VIDEO
Insert a cool video for your presentation
And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone in awe. Additionally, you will synthesize the content and entertain your audience.
Introduce your team
NAMELAST NAME
NAME LAST NAME
NAME LAST NAME
NAME LAST NAME
Profile
Profile
Profile
Profile
Introduce your team
'Use this space to write a quote. And remember: always mention the author.'
'Your content is liked, but it engages much more if it is interactive'
'Including quotes always strengthens our presentation. It breaks the monotony'
Author's name
Author's Name
Author's name
TEXT+ICONS
Engage and impress your audience.
It has a WOW effect. Very WOW.
Measure results and experiment.
Generate experiences with your content.
Measure results and experiment.
Generate experiences with your content.
It is organized, hierarchical, and structured.
Make your audience remember the message.
AUDIO
With calmness and conciseness. Synthesize the content.
Through a scheme, to tell everything in an orderly way.
After practicing a lot, the best improvisation is the one that is worked on!
Driving your voice. It's your best companion.
INSERTED CONTENT
Map
Music
Social network
INTERACTIVE QUESTION
Multiple choice
INTERACTIVE QUESTION
True or false
INTERACTIVE QUESTION
Image Selection
INTERACTIVE QUESTION
Sort
CONCLUSIONS
Provide context to your topic with a subtitle
When carrying out a presentation, two objectives must be pursued: conveying information and avoiding yawning. To achieve this, it can be a good practice to create an outline and use words that will be etched into the brains of your audience.
With Genially templates you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is in motion.
'Your content is good, but it is much more engaging if it is interactive'-Genially
REMEMBER TO PUBLISH!