Contact us
Creating the finest auction websites
Auction Fusion is a next-generation auction website platform built for unparalleled AI / search performance and customer experience
Let's start
Contact us
Why Auction Fusion?
More consignors and buyers find you on Google and AI.
Better conversion from first click to sold.
AI-ready. Mobile-optimised. Future-proof.
Low monthly licence fee.
Contact us
Designed for clicks. Built for people.
From the first online query to a seamless customer experience on your new website, Auction Fusion drives consignment and sales at every step. And with your upcoming lots visible on Google in hours, Auction Fusion is beating the biggest and best in the auction world. That’s why our auction clients are seeing conversions per customer up by over 500%.
Contact us
Customers love it
Instant impact
Targeted search
+70%
2/3
88%
Auction registrations up in three months after go live.
Of target actions (e.g. request estimate) from free-search customers.
Of customers rated site 4 or 5 out of 5 (200+ customers).
Key to ALL sales
Improved reach
Google loves it
91%
16,700%
100%
Of all winning bidders are registered on the website.
Recent site launch saw this massive increase in weeks.
Upcoming lots on Google within hours - way ahead of competitors.
Contact us
Case study: conversions per customer up 500%
Auction Fusion has transformed Lyon and Turnbull’s website and digital brand. It's revolutionised their SEO and AEO - reach, relevancy and ranking. It's given L&T a bespoke online web brand which their customers love (88% rating it 4 or 5 out of 5). From ‘go live’ of the new Auction Fusion site, we retained over 100,000 historic lots and auction links with smart 1-2-1 redirection. The site also features automated and personalised content and cross-links, thematic pages (e.g. Artists and makers) and a host of customer-friendly auction features - all delivered by Auction Fusion, with a customisation layer to make the site uniquely L&T.
Lyon & Turnbull website
Contact us
First year since ‘go live’ with L&T’s Auction Fusion website
"Working with the Binary Vision team has been a joy - they present a level of dedication, care, creativity, and technical ability we have rarely seen elsewhere. Their mantra that digital is all about people comes through in every aspect of a project" Alex Dove, Director, Lyon & Turnbull
+50%
x 3
Customers spend 3 times longer on the website
Customers are 50% more likely to click on an L&T Google result
+500%
Target conversions per customer are up by 500%
Contact us
Answer Engine Optimised
Search is changing fast. Auction Fusion is ready. Here’s how Auction Fusion delivers consignments and sales in a world of AI-generated results: Automated AI-friendly webpage ‘mark-up’, surfacing the expertise and content you want to share.Dedicated answer-ready content components.Built to deliver actionable AI outputs and links - with a focus on consignment and bidding.
Contact us
Powering the auction journey
Superb customer experience
You’re in control
World-beating SEO and AEO
Built from the ground up to deliver customers to your website.
Your website is critical infrastructure for your auction house. How much control do you have over how it looks and works?
Focused on delivering key conversions.
Info
Info
Info
Website and app
Personalised and automated
Own your data
Best-of-both-worlds web app, with a beautiful mobile-optimised user interface.
The future of engagement is automated customer-specific personalisation.
And your brand and your customer relationships.
Info
Info
Info
Contact us
Binary Vision: creators of Auction Fusion
Auction Fusion is built and supported by web and digital experts, Binary Vision. Binary Vision have been trailblazers in digital for 40 years, working with high-profile clients such as: Royal Air Force, Barnardo’s and AstraZeneca. Starting three years ago, Binary Vision moved into the auctions sector, bringing the latest and best in web and digital expertise to a sector trapped in legacy technologies. Binary Vision's Auction Fusion team have, between them, over a hundred years of digital expertise.
Contact us
Our Partners
The Auction Fusion model is simple: create a modular, highly extensible auctions platform and integrate with the best-in-class globally, notably:
Affordable excellence
Auction Fusion provides a dedicated, feature-rich auction experience for a low monthly licence fee. This also includes technical support, cloud hosting and maintenance. There are no per auction, hammer or user costs. We provide some optional extras should you want them - for instance to customise your website design / features to be more “you”.
Please get in touch for details on Auction Fusion prices and features.
Contact us
Contact us
More incredible benefits
Auction-friendly CMS
Retain your current links and SEO
Secure and robust
Our heavily-customised Content Management System is designed to work the way auction houses work. It’s flexible, powerful and incredibly easy for anyone to use.
Then build on it. Even if you‘re moving to a completely new website and back-end, Auction Fusion supports smart link redirection.
Built for security and peace of mind.
Info
Info
Info
Contact us
auctionfusion@binaryvision.com
Email Imogen:
Website and app
Can be used as a website, with incredible performance and speed. Or downloaded instantly from your site as an app on your phone or tablet. Avoid the cost and complexity of Apple and Google store apps.
World-beating SEO and AEO
100% indexation on all major search engines within hours (vast majority of sales) - so all lots visible in ‘golden window’ while the sale is live (competitors have very few lots indexed before the sale). AEO / AI-focused infrastructure and features. Far higher search relevance leads to improved click-through rates, higher ranking and qualified conversion-ready customers. As well as incredible out-of-the-box SEO, Auction Fusion allows for additional custom SEO to target your specialties, customers, etc.
Superb customer experience
Focused on delivering key conversions. Friction-free customer journey. Highly developed auction feature set - please get in touch for a full feature list. Extensive customer 'usability’ research to maximise conversions. Highly secure and easy-to-use passwordless log-in - including: ‘magic link’ (by email), third-party log-ins such as Apple, Facebook or Google, 6-digit ‘passcodes’. Your customers decide what’s easiest for them.
Retain your current links and SEO
Lot and auction links from your current site are automatically redirected to parallel pages on your new site. This means your current Google and other backlinks are not lost. In addition, when a potential consigner clicks on an old lot link on Google, this is displayed along with the next up-coming relevant auction. Thus legacy links are converted into future consignments.
You're in control
Auction Fusion is built to be customisation-ready when you are. Customise your website design to stand out from the crowd and to front-up your unique brand. Customise website features, or add new ones, to ensure your site works the way you do.
Personalised and automated
Automatically create relevant content and site cross-links. Surfaces content that’s personalised for your customers - crucial to converting interest into action.
Auction-friendly CMS
As part of onboarding, we’ll train you to use the CMS (takes ~2 hours) and provide support where needed - giving you total control of your site content and messaging.
Secure and Robust
Built with a ‘decoupled’ (completely separated) website infrastructure to keep your business-critical data out of harm's way on another platform (not exposed on a single, monolithic auctions platform). Binary Vision (creators of Auction Fusion) also deliver the Royal Air Force’s website and are routinely third-party security (and penetration) tested and checked. The Auction Fusion platform uses state-of-the-art web technologies which are kept up-to-date with the latest security patches.
Own your data
Auction Fusion gives you access to data and data insights for all of your marketing, and it can integrate with your CRM. Benefit from seamless end-to-end analytics (through to StreamBid e-commerce and beyond). Don’t lose your brand, data and customer contacts to the big auction platforms and aggregators (who’ll use your data to surface your competitors' lots and target your customers).
Creating the finest auction websites
Immy White
Created on September 23, 2025
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Transcript
Contact us
Creating the finest auction websites
Auction Fusion is a next-generation auction website platform built for unparalleled AI / search performance and customer experience
Let's start
Contact us
Why Auction Fusion?
More consignors and buyers find you on Google and AI.
Better conversion from first click to sold.
AI-ready. Mobile-optimised. Future-proof.
Low monthly licence fee.
Contact us
Designed for clicks. Built for people.
From the first online query to a seamless customer experience on your new website, Auction Fusion drives consignment and sales at every step. And with your upcoming lots visible on Google in hours, Auction Fusion is beating the biggest and best in the auction world. That’s why our auction clients are seeing conversions per customer up by over 500%.
Contact us
Customers love it
Instant impact
Targeted search
+70%
2/3
88%
Auction registrations up in three months after go live.
Of target actions (e.g. request estimate) from free-search customers.
Of customers rated site 4 or 5 out of 5 (200+ customers).
Key to ALL sales
Improved reach
Google loves it
91%
16,700%
100%
Of all winning bidders are registered on the website.
Recent site launch saw this massive increase in weeks.
Upcoming lots on Google within hours - way ahead of competitors.
Contact us
Case study: conversions per customer up 500%
Auction Fusion has transformed Lyon and Turnbull’s website and digital brand. It's revolutionised their SEO and AEO - reach, relevancy and ranking. It's given L&T a bespoke online web brand which their customers love (88% rating it 4 or 5 out of 5). From ‘go live’ of the new Auction Fusion site, we retained over 100,000 historic lots and auction links with smart 1-2-1 redirection. The site also features automated and personalised content and cross-links, thematic pages (e.g. Artists and makers) and a host of customer-friendly auction features - all delivered by Auction Fusion, with a customisation layer to make the site uniquely L&T.
Lyon & Turnbull website
Contact us
First year since ‘go live’ with L&T’s Auction Fusion website
"Working with the Binary Vision team has been a joy - they present a level of dedication, care, creativity, and technical ability we have rarely seen elsewhere. Their mantra that digital is all about people comes through in every aspect of a project" Alex Dove, Director, Lyon & Turnbull
+50%
x 3
Customers spend 3 times longer on the website
Customers are 50% more likely to click on an L&T Google result
+500%
Target conversions per customer are up by 500%
Contact us
Answer Engine Optimised
Search is changing fast. Auction Fusion is ready. Here’s how Auction Fusion delivers consignments and sales in a world of AI-generated results: Automated AI-friendly webpage ‘mark-up’, surfacing the expertise and content you want to share.Dedicated answer-ready content components.Built to deliver actionable AI outputs and links - with a focus on consignment and bidding.
Contact us
Powering the auction journey
Superb customer experience
You’re in control
World-beating SEO and AEO
Built from the ground up to deliver customers to your website.
Your website is critical infrastructure for your auction house. How much control do you have over how it looks and works?
Focused on delivering key conversions.
Info
Info
Info
Website and app
Personalised and automated
Own your data
Best-of-both-worlds web app, with a beautiful mobile-optimised user interface.
The future of engagement is automated customer-specific personalisation.
And your brand and your customer relationships.
Info
Info
Info
Contact us
Binary Vision: creators of Auction Fusion
Auction Fusion is built and supported by web and digital experts, Binary Vision. Binary Vision have been trailblazers in digital for 40 years, working with high-profile clients such as: Royal Air Force, Barnardo’s and AstraZeneca. Starting three years ago, Binary Vision moved into the auctions sector, bringing the latest and best in web and digital expertise to a sector trapped in legacy technologies. Binary Vision's Auction Fusion team have, between them, over a hundred years of digital expertise.
Contact us
Our Partners
The Auction Fusion model is simple: create a modular, highly extensible auctions platform and integrate with the best-in-class globally, notably:
Affordable excellence
Auction Fusion provides a dedicated, feature-rich auction experience for a low monthly licence fee. This also includes technical support, cloud hosting and maintenance. There are no per auction, hammer or user costs. We provide some optional extras should you want them - for instance to customise your website design / features to be more “you”.
Please get in touch for details on Auction Fusion prices and features.
Contact us
Contact us
More incredible benefits
Auction-friendly CMS
Retain your current links and SEO
Secure and robust
Our heavily-customised Content Management System is designed to work the way auction houses work. It’s flexible, powerful and incredibly easy for anyone to use.
Then build on it. Even if you‘re moving to a completely new website and back-end, Auction Fusion supports smart link redirection.
Built for security and peace of mind.
Info
Info
Info
Contact us
auctionfusion@binaryvision.com
Email Imogen:
Website and app
Can be used as a website, with incredible performance and speed. Or downloaded instantly from your site as an app on your phone or tablet. Avoid the cost and complexity of Apple and Google store apps.
World-beating SEO and AEO
100% indexation on all major search engines within hours (vast majority of sales) - so all lots visible in ‘golden window’ while the sale is live (competitors have very few lots indexed before the sale). AEO / AI-focused infrastructure and features. Far higher search relevance leads to improved click-through rates, higher ranking and qualified conversion-ready customers. As well as incredible out-of-the-box SEO, Auction Fusion allows for additional custom SEO to target your specialties, customers, etc.
Superb customer experience
Focused on delivering key conversions. Friction-free customer journey. Highly developed auction feature set - please get in touch for a full feature list. Extensive customer 'usability’ research to maximise conversions. Highly secure and easy-to-use passwordless log-in - including: ‘magic link’ (by email), third-party log-ins such as Apple, Facebook or Google, 6-digit ‘passcodes’. Your customers decide what’s easiest for them.
Retain your current links and SEO
Lot and auction links from your current site are automatically redirected to parallel pages on your new site. This means your current Google and other backlinks are not lost. In addition, when a potential consigner clicks on an old lot link on Google, this is displayed along with the next up-coming relevant auction. Thus legacy links are converted into future consignments.
You're in control
Auction Fusion is built to be customisation-ready when you are. Customise your website design to stand out from the crowd and to front-up your unique brand. Customise website features, or add new ones, to ensure your site works the way you do.
Personalised and automated
Automatically create relevant content and site cross-links. Surfaces content that’s personalised for your customers - crucial to converting interest into action.
Auction-friendly CMS
As part of onboarding, we’ll train you to use the CMS (takes ~2 hours) and provide support where needed - giving you total control of your site content and messaging.
Secure and Robust
Built with a ‘decoupled’ (completely separated) website infrastructure to keep your business-critical data out of harm's way on another platform (not exposed on a single, monolithic auctions platform). Binary Vision (creators of Auction Fusion) also deliver the Royal Air Force’s website and are routinely third-party security (and penetration) tested and checked. The Auction Fusion platform uses state-of-the-art web technologies which are kept up-to-date with the latest security patches.
Own your data
Auction Fusion gives you access to data and data insights for all of your marketing, and it can integrate with your CRM. Benefit from seamless end-to-end analytics (through to StreamBid e-commerce and beyond). Don’t lose your brand, data and customer contacts to the big auction platforms and aggregators (who’ll use your data to surface your competitors' lots and target your customers).