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Presentación IN1001B #2

Victor Anastacio Villegas Solorio

Created on September 22, 2025

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Transcript

Design Thinking

User persona

Lore Paz

Mary Dominguez

Rosita Fuentes

Juan Méndez

Quarrels with her caretaker

Daily routines, dreams

Findings about her way of thinking

Description of her problems, life story

How do you create them?

Direct observation

Prepare an observation sheet. Ask powerful questions.

The interview

  1. Establish rapport.
  2. Provide a context.
  3. Define the level of structure.
  4. Go in-depth by asking powerful questions.

Research

  1. Primary and secondary sources.
  2. Research questions:
    1. What is known about the problem?
    2. How frequent is it?
    3. How has it been solved?

5 W y 1 H

3. Why

1. What

5. Who

6. How

4. Where

2. When

5 times why? technique

To look for possible causes

Next delivery dates

Ideatión

Challenge progress report

User persona

2 October

6 October

29 September

Sustainability

Initial prototype

1 October

6 October

Vamos a narrar una historia que vamos a construir entre todos.

  1. Durante tu turno deberás continuar con la historia en el punto d'onde se quedó el narrador anterior.
  2. Deberás incorporar la palabra aleatoria que aparezca.
  3. Permanecerás atento durante todo el ejercicio, puede volver a tocarte.

Warm-up check in

Design Thinking

Continuamos

Consequences

Define the problem

Fights with their caretaker
Causes

Idea generation techniques

6-3-5

MorphologicalMatrix

SCAMPER

6 persons generate3 ideas in 5 minutes. Then repeat

Substitute, Combine, Adapt, Modify, (re)Purpose, Eliminate and Reorganize/Revert.

  1. Define the purpose
  2. Define atributes
  3. Generate alternatives for attributes

First ideation 200 ideas with one technique How could we....?

Selection Process Impact-Effort matrix 3 ideas = 3 sketches

Second ideation 3 morphological matrices (one per sketch)

  1. improve their mobility?
  2. make them feel accompanied?
  3. ....

Impact - Effort matrix

High

Impact

Medium
Low

Effort

High
Medium
Low

Matriz morfológica

¿cómo hacemos un pastel?
tamaño
cubierta
pisos
sabor
relleno
fresa
fondant
chico
mermelada
merengue
vainilla
nuez
mediano
crema
fruta fresca
chocolate
grande
marmolado
chantilly
betún
estructura

Antes de hacer una llamada por teléfono, ¿ensayas alguna vez lo que vas a decir? ¿Por qué?

Check-in

Pruebas de validación de la solución 10 de octubre

Avance del reto 7 de octubre

Prototipado inicial 6 de octubre

Prototipado inicial

  1. ¿Qué es un prototipo de baja fidelidad?
  2. Uno para cada matriz morfológica
  3. ¿Qué quiero averiguar con el prototipo?

¡Gracias!