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Central Mind Map

Angel

Created on September 22, 2025

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Transcript

Central Mind Map

Présentation générale

identification des concurents

Présentation de l'entreprise

Etude des concurents

Produits et/ou service clientèle

Largeur et profondeur de gamme

Tendance générale et chiffre clés

Normees Nf

Analyse du marché

Normes et réglementation

Opportunités/Contraintes

Réglementation

P3

P1

P4

P2

Présentation de l'entreprise

  • Créée en 1979, filiale de Saint-Gobain depuis 1996
  • Plus de 1 000 agences en France
  • Spécialiste des matériaux de construction pour pros et particuliers
  • Leader du négoce en France

RETOUR

Analyse du marché

  • Secteur : Distribution de matériaux de construction (négoce B2B et B2C).
  • Taille du marché : Plusieurs milliards d’euros en France (marché très fragmenté).
  • Clients cibles :
  • Professionnels du bâtiment (artisans, PME du BTP, entreprises générales).
  • Particuliers (autoconstructeurs, bricoleurs, rénovateurs).Produits : Gros œuvre (ciment, briques, bois), second œuvre (isolation, plaques de plâtre, peinture), aménagement extérieur, outillage.

Tendances du marchéCroissance du marché de la rénovation énergétique (isolation, matériaux durables).Digitalisation : e-commerce BtoB, devis en ligne, suivi de chantier numérique.Demande croissante en matériaux écologiques (bois certifié, recyclage, bas carbone).Tension sur l’approvisionnement (prix fluctuant du bois, acier, énergie).

RETOUR

Forces concurrentesGSB (Leroy Merlin, Castorama, Brico Dépôt) : pouvoir d’achat, marketing grand public, e-commerce rapide. ECDBMarketplaces (ManoMano, Amazon) : assortiment, comparateurs de prix, livraison. manomano.comNégoces indépendants (Chausson, Gedimat, BigMat) : proximité, service client local, flexibilité. ChaussonFaiblesses concurrentesGSB : parfois moins adaptés aux besoins spécifiques de chantiers pros (services chantier/logistique limités).Marketplaces : service technique et conseil sur chantier moins présents.Négoces indépendants : pouvoir d’achat / prix moins compétitifs que groupes intégrés.

Principaux concurrents

RETOUR

Alsan 500 est certifié, conforme aux normes DTU + ETA + marquage CE — donc sécurité réglementaire.Il satisfait aux règles professionnelles APSEL (critère SE5) — ce qui est un gage pour les prescripteurs et les assureurs.Aspect technique : mono-composant, sans solvant, pose en 2-3 couches, protection lourde, support strictement préparé.Sécurité à la santé / manipulateurs bien régulée via normes de gestes/protections individuelles.

Central Mind Map

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Visual content is a transversal, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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