Central Mind Map
Présentation générale
identification des concurents
Présentation de l'entreprise
Etude des concurents
Produits et/ou service clientèle
Largeur et profondeur de gamme
Tendance générale et chiffre clés
Normees Nf
Analyse du marché
Normes et réglementation
Opportunités/Contraintes
Réglementation
P3
P1
P4
P2
Présentation de l'entreprise
- Créée en 1979, filiale de Saint-Gobain depuis 1996
- Plus de 1 000 agences en France
- Spécialiste des matériaux de construction pour pros et particuliers
- Leader du négoce en France
RETOUR
Analyse du marché
- Secteur : Distribution de matériaux de construction (négoce B2B et B2C).
- Taille du marché : Plusieurs milliards d’euros en France (marché très fragmenté).
- Clients cibles :
- Professionnels du bâtiment (artisans, PME du BTP, entreprises générales).
- Particuliers (autoconstructeurs, bricoleurs, rénovateurs).Produits : Gros œuvre (ciment, briques, bois), second œuvre (isolation, plaques de plâtre, peinture), aménagement extérieur, outillage.
Tendances du marchéCroissance du marché de la rénovation énergétique (isolation, matériaux durables).Digitalisation : e-commerce BtoB, devis en ligne, suivi de chantier numérique.Demande croissante en matériaux écologiques (bois certifié, recyclage, bas carbone).Tension sur l’approvisionnement (prix fluctuant du bois, acier, énergie).
RETOUR
Forces concurrentesGSB (Leroy Merlin, Castorama, Brico Dépôt) : pouvoir d’achat, marketing grand public, e-commerce rapide. ECDBMarketplaces (ManoMano, Amazon) : assortiment, comparateurs de prix, livraison. manomano.comNégoces indépendants (Chausson, Gedimat, BigMat) : proximité, service client local, flexibilité. ChaussonFaiblesses concurrentesGSB : parfois moins adaptés aux besoins spécifiques de chantiers pros (services chantier/logistique limités).Marketplaces : service technique et conseil sur chantier moins présents.Négoces indépendants : pouvoir d’achat / prix moins compétitifs que groupes intégrés.
Principaux concurrents
RETOUR
Alsan 500 est certifié, conforme aux normes DTU + ETA + marquage CE — donc sécurité réglementaire.Il satisfait aux règles professionnelles APSEL (critère SE5) — ce qui est un gage pour les prescripteurs et les assureurs.Aspect technique : mono-composant, sans solvant, pose en 2-3 couches, protection lourde, support strictement préparé.Sécurité à la santé / manipulateurs bien régulée via normes de gestes/protections individuelles.
Central Mind Map
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Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't hook. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
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Visual content is a transversal, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
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Central Mind Map
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Transcript
Central Mind Map
Présentation générale
identification des concurents
Présentation de l'entreprise
Etude des concurents
Produits et/ou service clientèle
Largeur et profondeur de gamme
Tendance générale et chiffre clés
Normees Nf
Analyse du marché
Normes et réglementation
Opportunités/Contraintes
Réglementation
P3
P1
P4
P2
Présentation de l'entreprise
RETOUR
Analyse du marché
Tendances du marchéCroissance du marché de la rénovation énergétique (isolation, matériaux durables).Digitalisation : e-commerce BtoB, devis en ligne, suivi de chantier numérique.Demande croissante en matériaux écologiques (bois certifié, recyclage, bas carbone).Tension sur l’approvisionnement (prix fluctuant du bois, acier, énergie).
RETOUR
Forces concurrentesGSB (Leroy Merlin, Castorama, Brico Dépôt) : pouvoir d’achat, marketing grand public, e-commerce rapide. ECDBMarketplaces (ManoMano, Amazon) : assortiment, comparateurs de prix, livraison. manomano.comNégoces indépendants (Chausson, Gedimat, BigMat) : proximité, service client local, flexibilité. ChaussonFaiblesses concurrentesGSB : parfois moins adaptés aux besoins spécifiques de chantiers pros (services chantier/logistique limités).Marketplaces : service technique et conseil sur chantier moins présents.Négoces indépendants : pouvoir d’achat / prix moins compétitifs que groupes intégrés.
Principaux concurrents
RETOUR
Alsan 500 est certifié, conforme aux normes DTU + ETA + marquage CE — donc sécurité réglementaire.Il satisfait aux règles professionnelles APSEL (critère SE5) — ce qui est un gage pour les prescripteurs et les assureurs.Aspect technique : mono-composant, sans solvant, pose en 2-3 couches, protection lourde, support strictement préparé.Sécurité à la santé / manipulateurs bien régulée via normes de gestes/protections individuelles.
Central Mind Map
I am an awesome subtitle, ideal for providing more context on the topic you are going to address
An awesome subtitle
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Visual content is a transversal, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
Link
A greattitle here
Visual content is a transversal, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
Link
a greattitle here
Visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't hook. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
Link
A greattitle here
Visual content is a transversal, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.
Link
A greattitle here
With Genially's templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or data that will be etched in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Link
a greattitle here
With Genially's templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Anything you want!
Link
a greattitle here
With Genially's templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or data that will be etched into your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Link