StoryPlay Choose your narrative strategy against misogynistic hate speech
ENTER
StoryPlay
Objective: to practice reading the online context, recognizing risks and clarifying communication objectives, and then choosing the most effective narrative strategy.
How it works: realistic scenarios → choose your move → receive immediate feedback explaining the logic and impact of the choice.
Why it is relevant for you: as trainers and educators, you play a key role in demonstrating that constructive alternatives to hatred exist.
Duration: a few minutes to enter the situation, gain direct experience, and take away practical ideas to reuse.
Continua
Scenario 1 Post On a local digital newspaper
(Evaluate the context and select 1 risk: the most probable and/or with the greatest impact.)
(Select 1 risk: most likely and/or highest impact)
Scenario 2Misogynist hate memes on IG
An Instagram profile with a large following among teenagers and young people publishes ‘ironic’ content that devalues and ridicules girls: the image associates girls with ‘frivolity/incompetence’ and invites people to ‘not take them seriously’. The post goes viral (many shares, quick reactions) and moderation is absent or mild. The first comments include derisive emojis (😂🙄), tags of friends to “come and see”, textual giggles (“lol”, “omg”), and short replies that relaunch the discussion. Comments are sorted by likes/recent replies, and the most active profiles belong to regular followers of the page.
Scenario 2Misogynist hate memes on IG
Scenario 3 misogynistic hate ON TikTok
“Sure, what a ‘victory’ 🤡🤣 Too bad it’s not a real sport, just a pastime for women who don’t know what they’re talking about.”
Scenario 3 misogynistic hate on TikTok
“If this is the level, I’d say basketball should be only for those who know what it really means to compete. Go home. 🔥”
“Basketball is for those with brains and strength. So stop it and don’t make these ‘parodies’ of the game anymore #cryaboutit”
Why are the other combinations not optimal in this specific Scenario (3)?
ALTERNATIVe NARRATIVE + COUNTER-SPEECH
EMPATHIC NARRATIVE + ALTERNATIVE NARRATIVE
EMPATHIC NARRATIVE + COUNTER-SPEECH
00:00
Congratulations: you have completed StoryPlay! 🎉 Transforming misogynistic hate speech into opportunities for respect and recognition: even in the most difficult contexts, the REAL difference is made by those who choose how to respond.
A public TikTok profile of the women’s basketball team posts a 10-second clip: the athletes celebrate their victory on the sidelines. The video lands on the For You page: views rise quickly, and unmoderated duets/stitches appear. In the early comments there are mocking emojis (🤡🤣🙃), “fire” reactions (🔥) used to fuel the gag, mass tagging (@user1 @user2), copypasta of derisive slogans, and very short replies such as “facts” (= “true!”), “ratio” (= “I beat you with likes”), “cry about it” (= “cry/cope”).
EMPATHIC NARRATIVE + ALTERNATIVE NARRATIVE
“Every smile and every hug after the game tell the story of the journey these girls are on: sacrifice, training, true passion. Women’s basketball is not a footnote, it is a sporting story that is growing and deserves to be lived with pride.”
The proposed comment uses an empathic narrative, showing understanding of the athletes’ difficulties and conveying support and closeness. The alternative narrative is present and offers a positive vision of growth and recognition. However, it is not the best combination because it lacks counter-speech: without data or objective facts, the prejudices that deny the seriousness of women’s basketball are not dismantled. In a context of explicit misogynistic hate like this, empathy and a positive vision alone risk being too generic and do not provide the necessary strength to concretely counter the attacks.
Un profilo TikTok pubblico della squadra di basket femminile pubblica una clip di 10 secondi: le ragazze festeggiano la vittoria a bordo campo. Il video entra nella For You: le visualizzazioni salgono in fretta, compaiono duet/stitch non moderati. Nei commenti iniziali si vedono emoji di scherno (🤡🤣🙃), reazioni “fire” (🔥) usate per alimentare la gag, tag a raffica (@utente1 @utente2), copypasta di slogan derisori e reply brevissime tipo come “facts” (= “vero!”), “ratio” (= “ti batto coi like”), “cry about it” (= “piangici/rosica”)
ALTERNATIVE NARRATIVE + COUNTER-SPEECH
"Women’s basketball is proving that the game is for anyone with passion and talent, regardless of gender. Our athletes are not here for show, but to win through commitment and dedication. Last season, the team improved its average points per game by 12% compared to the previous season — clear proof that hard work delivers results. After all, sport is for those who have the drive to challenge themselves, and our girls are doing so with great pride"
It is not the best combination. The reply offers a positive alternative narrative, shifting the focus to passion, commitment and results, and reinforcing it with an objective counter-speech element (the +12% in average scoring). However, it lacks the empathetic element: there is no warmth, direct support or humanisation of the athletes. In a context of explicit misogynistic hate like this, positivity alone risks sounding too cold and detached. Without empathy, the message does not build closeness with the reader nor does it convey clear support to the players.
EMPATHIC NARRATIVE + COUNTER-SPEECH
“The girls are working hard to be respected, not only as athletes but as people. Their commitment is visible in their performances, increasingly solid and convincing. If you think they don’t deserve respect, just look at the numbers: a 15% improvement in the stats and a winning streak that is no coincidence.”
The proposed comment combines empathy and counter-speech, showing closeness to the athletes and bringing concrete data to support their sporting credibility. However, it is not the best combination because it lacks the alternative narrative, the element that allows the misogynistic frame to be overturned and a new, proud vision of women’s basketball to be proposed. Without this piece, the message remains defensive: it supports and refutes, but it does not succeed in transforming the conversation into a positive and forward-looking story.
Scenario 1: Public page of local digital newspaper
An informative post on STEM initiatives appears on the public page of a local newspaper. The page is accessible to anyone and has a heterogeneous audience, with many readers observing without commenting. Moderation is human but not real-time: comments remain visible until the editorial staff takes action. The number of reactions and comments is growing and the post is also shown to users who do not usually follow the page.
One comment appears in the thread that generalises and denigrates:"Women are not good at science and technology: they steal places from men."
EN_StoryPlay
Iole Marcozzi
Created on September 21, 2025
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Transcript
StoryPlay Choose your narrative strategy against misogynistic hate speech
ENTER
StoryPlay
Objective: to practice reading the online context, recognizing risks and clarifying communication objectives, and then choosing the most effective narrative strategy. How it works: realistic scenarios → choose your move → receive immediate feedback explaining the logic and impact of the choice. Why it is relevant for you: as trainers and educators, you play a key role in demonstrating that constructive alternatives to hatred exist. Duration: a few minutes to enter the situation, gain direct experience, and take away practical ideas to reuse.
Continua
Scenario 1 Post On a local digital newspaper
(Evaluate the context and select 1 risk: the most probable and/or with the greatest impact.)
(Select 1 risk: most likely and/or highest impact)
Scenario 2Misogynist hate memes on IG
An Instagram profile with a large following among teenagers and young people publishes ‘ironic’ content that devalues and ridicules girls: the image associates girls with ‘frivolity/incompetence’ and invites people to ‘not take them seriously’. The post goes viral (many shares, quick reactions) and moderation is absent or mild. The first comments include derisive emojis (😂🙄), tags of friends to “come and see”, textual giggles (“lol”, “omg”), and short replies that relaunch the discussion. Comments are sorted by likes/recent replies, and the most active profiles belong to regular followers of the page.
Scenario 2Misogynist hate memes on IG
Scenario 3 misogynistic hate ON TikTok
“Sure, what a ‘victory’ 🤡🤣 Too bad it’s not a real sport, just a pastime for women who don’t know what they’re talking about.”
Scenario 3 misogynistic hate on TikTok
“If this is the level, I’d say basketball should be only for those who know what it really means to compete. Go home. 🔥”
“Basketball is for those with brains and strength. So stop it and don’t make these ‘parodies’ of the game anymore #cryaboutit”
Why are the other combinations not optimal in this specific Scenario (3)?
ALTERNATIVe NARRATIVE + COUNTER-SPEECH
EMPATHIC NARRATIVE + ALTERNATIVE NARRATIVE
EMPATHIC NARRATIVE + COUNTER-SPEECH
00:00
Congratulations: you have completed StoryPlay! 🎉 Transforming misogynistic hate speech into opportunities for respect and recognition: even in the most difficult contexts, the REAL difference is made by those who choose how to respond.
A public TikTok profile of the women’s basketball team posts a 10-second clip: the athletes celebrate their victory on the sidelines. The video lands on the For You page: views rise quickly, and unmoderated duets/stitches appear. In the early comments there are mocking emojis (🤡🤣🙃), “fire” reactions (🔥) used to fuel the gag, mass tagging (@user1 @user2), copypasta of derisive slogans, and very short replies such as “facts” (= “true!”), “ratio” (= “I beat you with likes”), “cry about it” (= “cry/cope”).
EMPATHIC NARRATIVE + ALTERNATIVE NARRATIVE
“Every smile and every hug after the game tell the story of the journey these girls are on: sacrifice, training, true passion. Women’s basketball is not a footnote, it is a sporting story that is growing and deserves to be lived with pride.”
The proposed comment uses an empathic narrative, showing understanding of the athletes’ difficulties and conveying support and closeness. The alternative narrative is present and offers a positive vision of growth and recognition. However, it is not the best combination because it lacks counter-speech: without data or objective facts, the prejudices that deny the seriousness of women’s basketball are not dismantled. In a context of explicit misogynistic hate like this, empathy and a positive vision alone risk being too generic and do not provide the necessary strength to concretely counter the attacks.
Un profilo TikTok pubblico della squadra di basket femminile pubblica una clip di 10 secondi: le ragazze festeggiano la vittoria a bordo campo. Il video entra nella For You: le visualizzazioni salgono in fretta, compaiono duet/stitch non moderati. Nei commenti iniziali si vedono emoji di scherno (🤡🤣🙃), reazioni “fire” (🔥) usate per alimentare la gag, tag a raffica (@utente1 @utente2), copypasta di slogan derisori e reply brevissime tipo come “facts” (= “vero!”), “ratio” (= “ti batto coi like”), “cry about it” (= “piangici/rosica”)
ALTERNATIVE NARRATIVE + COUNTER-SPEECH
"Women’s basketball is proving that the game is for anyone with passion and talent, regardless of gender. Our athletes are not here for show, but to win through commitment and dedication. Last season, the team improved its average points per game by 12% compared to the previous season — clear proof that hard work delivers results. After all, sport is for those who have the drive to challenge themselves, and our girls are doing so with great pride"
It is not the best combination. The reply offers a positive alternative narrative, shifting the focus to passion, commitment and results, and reinforcing it with an objective counter-speech element (the +12% in average scoring). However, it lacks the empathetic element: there is no warmth, direct support or humanisation of the athletes. In a context of explicit misogynistic hate like this, positivity alone risks sounding too cold and detached. Without empathy, the message does not build closeness with the reader nor does it convey clear support to the players.
EMPATHIC NARRATIVE + COUNTER-SPEECH
“The girls are working hard to be respected, not only as athletes but as people. Their commitment is visible in their performances, increasingly solid and convincing. If you think they don’t deserve respect, just look at the numbers: a 15% improvement in the stats and a winning streak that is no coincidence.”
The proposed comment combines empathy and counter-speech, showing closeness to the athletes and bringing concrete data to support their sporting credibility. However, it is not the best combination because it lacks the alternative narrative, the element that allows the misogynistic frame to be overturned and a new, proud vision of women’s basketball to be proposed. Without this piece, the message remains defensive: it supports and refutes, but it does not succeed in transforming the conversation into a positive and forward-looking story.
Scenario 1: Public page of local digital newspaper
An informative post on STEM initiatives appears on the public page of a local newspaper. The page is accessible to anyone and has a heterogeneous audience, with many readers observing without commenting. Moderation is human but not real-time: comments remain visible until the editorial staff takes action. The number of reactions and comments is growing and the post is also shown to users who do not usually follow the page.
One comment appears in the thread that generalises and denigrates:"Women are not good at science and technology: they steal places from men."