Gasparilla

Gasparilla

Tampa, FL - Jan 31, 2026

Start

Gasparilla 2025

Video

Timeline

Parade Map

POS

Ship Float

SAMPLING

GA Tent

MARKET VISIT & SURBEYS

VIP Tent

BAR CRAWL MAP

Tickets

Thanks

Parade MAP

Captain morgan float

• Captain Matt
• D.J.
• Captain Morgan Statue
• Signage
• Branded Pennants
• Cannon or pop guns
• 150-200 cases of beads
• #CaptainWhileYouCan

Captain MorganGeneral admission AREA

FPO

+info

FPO

VIP Area

FPO

FPO

FPO

2026 Tickets

***50 addt'l tickets were approved and added to tracker

TIMELINE

Gasparilla

Captain Morgan

POS Trade -n- Consumer

POS Trade -n- Consumer

HYBLE ASSETS

For Menus

For Print

DIGITAL ASSETS

Available Dec excLUDING SCL

Sampling Plan

• Requesting addt'l samplings from Brand Team to match previous years

Market Visit and Survey

Agenda

• Wednesday, Jan 28th
• 10:00am- 5:30pm: Off & On Premise Survey Day 1
• Thursday, Jan 29th
• 11:00am-4:00pm: On Premise Survey Day 2
• 5:00pm- 9:30pm: Gasparilla Kick Off Bar Crawl Downtown
• Friday, Jan 30th
• 4:00pm-7:00pm: Hotel Check-In Samplings (MKTG consumer facing)

Hotels

• F26- Hotel Check-Ins: 2-4
• (2) Repeat Accounts: Tampa Downtown – Embassy Suites & Hilton
• (2) Accounts: Tampa Water Street – Marriott Water Street & Epicurean

THANKS!

MR gasparilla

captain morgan

@JIMMHANN59

@CAPTAINMORGANUSA

BAR CRAWL MAP

Captain Morgan VIP Area

• 350+ Guests will be able to choose from multiple cocktail options at our Hero Bar.
• Bleacher seating available to watch parade
• Buffet service available at Food Tent
• Photo Op possibly behind the bleachers
• Captain Matt will show up before the Parade tentatively~11:45pm-1pm

511 Franklin

Time: 8:30PM Address: 513 N Franklin St Tampa, FL 33602

General Admission Area

• Consumers will be able to sample OSR at our Sampling Area
• The Captain Morgan Ship will be placed on lawn.
• Captain Matt will show up for a bit

FPO

Thursday Jan 29th NIGHT

Bar Crawl

• 5 stops
• CPWS/DIAGEO lead

Friday Jan 30th - NIGHT

Open Night

Bar Options:Option 1 Option 2 Option 3

Dinner Options: Option 1 - Jacksons? Option 2 Option 3

Gen X

Time: 5:00 PM Address: 103 E Jackson St Tampa, FL 33602

Sleep???

Gaspars Ybor/Showbar/Bad Monkey

TBD

Captain Morgan General Admission 2025

Friday Jan 30th - DAY

Pirate Ship - The Lost Pearl

Cocktails and light bites on a Pirate ship. Captain Matt will lead us there to Ship Everyone to arrive 12:30-12:45pm to depart on time

• 2hrs - 1:00-3:00pm

• 50-100 ppl

• Depart from Convention Center

Sunset Rodeo

Time: 9:30 PM Address: 302 S Howard Ave Tampa, FL 33606

Saturday Jan 31st - DAY

Gasparilla Parade

• Opening at 12:00 PM for Customers
• Opening at 10:00AM for DEO/SGWS

• D.J at Tent
• More details to come on any relevant info

• Parade
• Food & Drinks

• Fun and pics

Corner Bar Soho

Time: 6:30PM Address: 402 S Howard Ave Tampa, FL 33606