Brand design

Brand design

italian luxury company founded by designers Domenico Dolce and Stefano Gabbana 1985 in Milan

Index

I. branding

II. logo type

III. the main colors

IV. visual identity

V. conclusion

I. branding

How is the brand perceived by consumers ?

The collective image perceived by consumers and the public as high-end, elegant, royal, prestigious, classic, modern with also a certain standing in the image and this is not very accessible to a very wide public. Family and mediterranean values. Present in each photo.

It's Monica Bellucci, the italian ambassador and model who represents Dolce & Gabbana

II. logo type

A logo: The first image of a brand

The logo type is mainly composed of the stylists or the initials of their surnames with a fairly bold without serif typography but always retaining this image of prestige, class and elegance with which it shares with the typography of Chanel. Their typography is futura.

the main colors

III.

Results

The main colors of Dolce & Gabbana are red for passion romanticism (italian relationships often have this dynamic in their couples), yellow for sunny, warm side, for the joy and good humor that emanatesfrom life in the dolce vita, blue is also very present, the color of the Mediterranean sea

red, yellow, blue,

IV. visual identity

Dolce & Gabbana's typography is medium bold used in futura with the "&" the ampersand which gives this touch of glamour and sophistication. Most of the time it is written in white on a black background or the opposite on a visual identity this has a very strong impact because black and white are drastic opposites in the color wheel. White is often considered clean, pure a cartain from of confidence too, as for black it is more mysterious, sensual, elegant, classy, sober. And this is found in their consumer products like their bags, shoes, perfumes ext....

V. conclusion

A brand known for it's flashy side

Dolce & Gabbana is not only a prestigious brand, it is also the embodiment of italian values: family, the Mediterranean sacred bonds that do not crumble over time and remain intact and remain a universal symbol

Thank your for your attention

Any questions?

Grazie perl'attenzione

03. Objectives

Specifics

1. We are visual beings.

3 Social beings.

We are able to understand images from millions of years ago, even from other cultures.

We need to interact with each other. We learn collaboratively.

Learn more

Learn more

2. Narrative beings.

4. Digital beings

We tell thousands and thousands of stories. 2/3 of our conversations are stories.

We avoid being part of the content saturation in the digital world.

Learn more

Learn more

04. Hypothesis

Synthesis and organization

You will keep your audience's attention and the data will remain ingrained in their brain.

While you shouldn't abuse bulletpoints, icons and diagrams can be great allies when telling stories.

We are visual beings

Social beings

H3

H1

We are capable of understanding images from millions of years ago, even from other cultures.

We need to interact with each other. We learn collaboratively.

Narrative beings

Digital beings

H4

H2

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We avoid being a part of the content saturation in the digital world.

05. T. Framework

Interactive step-by-step visual communication:

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.

1. Plan your communication structure.
2. Hierarchy and visually emphasize the main points.
3. Define secondary messages with interactivity.
4. Establish a flow throughout the content.
5. Measure the results.

06. Methodology

Population and sample

Disciplines like Visual Thinking facilitate visually rich note-taking through the use of images, charts, infographics, and simple drawings. Get on it!

Field work

Write awesome text by clicking on Text in the left sidebar. Note: fonts, size, and color should be adjusted to the topic you are discussing.

08. Development

A great title

Write an awesome headline

We are in the era of the digital information explosion. This causes our way of obtaining information to have changed, we go from traditional reading to a cognitive strategy based on navigation.

When we are told a story, it moves us, it can even touch us, making us remember the stories up to 20 times more than any other content we can consume.

'Use this space to write a quote. And remember: always mention the author'

08. Development

Write an awesome headline

The visual content is a cross-cutting, universal language, like music. We are capable of understanding images from millions of years ago, even from other cultures.

Write a great headline

We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what matters. We associate visual contentwith emotions.

08. Development

A great title

1. Generate experiences withyour content
1. Measure results and experiment
2. It has a WOW effect. Very WOW
1. Activate and surpriseyour audience
3. Make your audience rememberthe message
1. It is organized, hierarchicaland structured

Write a great headline

Our brain is ready to consume visual content. Some data: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That's why visual communication ismore effective.

08. Development

Here you can put a highlighted title

Do you feel like your text is still missing something? Give it animation to captivate your audience.

08.Development

Here you can put a highlighted title

Bring your creation to life with animation. It's impossible not to pay attention to moving content!

10. Bibliography

Book Title

Book Title

• Last Name, Last Name, Author (20xx). Place of publication: Publisher

• Last Name, Last Name, Author (20xx). Place of publication: Publisher

Book Title

Book title

• Last Name, Last Name, Author (20xx). Place of publication: Publisher

• Last Name, Last Name, Author (20xx). Place of publication: Publisher

Book title

Book Title

• Last Name, Last Name, Author (20xx). Place of publication: Publisher

• Last Name, Last Name, Author (20xx). Place of publication: Publisher

11. Figures and tables

Fig. 04

Fig. 03

Fig. 02

Fig. 01

Graph 01

Table 01

Fig. 05

11. Annex

Write an awesome headline

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

Write a great headline

We don't like to bore. We don't want to be repetitive. Communicating as always bores and doesn't captivate. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

Did you know...

The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text... The content of the window will appear when you click on the interactive element.

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

With this function...

Puedes añadir un contenido adicional que emocione al cerebro de tu audiencia: vídeos, imágenes, enlaces, interactividad... ¡Lo que tú quieras!

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!