Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Acciones
Introducción, contexto familiar, primer acercamiento.
Presentación inicial interactiva, navegación básica.
Curiosidad, reconocimiento, expectativa.
Zonas profundas, tonos oscuros y sólidos.
Símbolos de archivo, cofres, recuerdos guardados.
Write a brief description here
Primer contacto con el proyecto, descubrir la motivación.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Acciones
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Explorar la organización del proyecto, la navegación, mapa de la casa.
Secciones principales (personajes, recetas, historias).
Menús, rutas de navegación claras, interactividad que conecta elementos.
Orientación, confianza, sensación de coherencia.
Estructuras rectas y firmes, diagramas que unen secciones.
Puertas, caminos, nodos de conexión
Write a brief description here
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Acciones
Microdatos, fragmentos de memoria, registros pequeños pero significativos.
Pop-ups con audios, fotos, citas.
Cercanía, sorpresa, nostalgia.
Texturas ligeras, dibujos tramados, movimiento.
Plumas, notas, bocadillos de conversación.
Write a brief description here
Revisar anécdotas, escuchar voces, ver ilustraciones.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Acciones
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Experimentar el producto final (pieza audiovisual, memorias).
Historias familiares articuladas, material formalizado.
Visualización fluida de video/fotografía, recorrido inmersivo.
Satisfacción, orgullo, empatía
Taza de café como núcleos de memoria lista para compartirse.
Tazas, granos, semillas brillantes.
Write a brief description here
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Acciones
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Reflexionar, compartir la experiencia con otros.
Aprendizajes, reflexiones, invitación a la continuidad del archivo familiar.
Espacios para comentarios, cierre interactivo, dedicatoria.
Esperanza, ternura, conexión con lo colectivo.
Ligereza, crecimiento, elementos que apuntan al futuro.
Flores abiertas, círculos luminosos, destellos.
Write a brief description here
User Journey Map
Alejandra Ocampo del Cairo
Created on September 18, 2025
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Transcript
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Acciones
Introducción, contexto familiar, primer acercamiento.
Presentación inicial interactiva, navegación básica.
Curiosidad, reconocimiento, expectativa.
Zonas profundas, tonos oscuros y sólidos.
Símbolos de archivo, cofres, recuerdos guardados.
Write a brief description here
Primer contacto con el proyecto, descubrir la motivación.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Acciones
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Explorar la organización del proyecto, la navegación, mapa de la casa.
Secciones principales (personajes, recetas, historias).
Menús, rutas de navegación claras, interactividad que conecta elementos.
Orientación, confianza, sensación de coherencia.
Estructuras rectas y firmes, diagramas que unen secciones.
Puertas, caminos, nodos de conexión
Write a brief description here
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Acciones
Microdatos, fragmentos de memoria, registros pequeños pero significativos.
Pop-ups con audios, fotos, citas.
Cercanía, sorpresa, nostalgia.
Texturas ligeras, dibujos tramados, movimiento.
Plumas, notas, bocadillos de conversación.
Write a brief description here
Revisar anécdotas, escuchar voces, ver ilustraciones.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Acciones
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Experimentar el producto final (pieza audiovisual, memorias).
Historias familiares articuladas, material formalizado.
Visualización fluida de video/fotografía, recorrido inmersivo.
Satisfacción, orgullo, empatía
Taza de café como núcleos de memoria lista para compartirse.
Tazas, granos, semillas brillantes.
Write a brief description here
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Acciones
Contenido
Funcionalidades
Emociones
Iconografía
Title
Conceptualización
Reflexionar, compartir la experiencia con otros.
Aprendizajes, reflexiones, invitación a la continuidad del archivo familiar.
Espacios para comentarios, cierre interactivo, dedicatoria.
Esperanza, ternura, conexión con lo colectivo.
Ligereza, crecimiento, elementos que apuntan al futuro.
Flores abiertas, círculos luminosos, destellos.
Write a brief description here